In recent years, when the mahogany furniture market is in the ascendant, there are a few classic furniture manufacturers who have made quick gains and have not worked hard on the quality of the products. They deliberately made articles in the hype market, misleading consumers and new collectors.
There has always been a voice that misleads the mahogany collection market, and mahogany furniture "sells by the pound." For this kind of sales model of the "clear price" of mahogany materials, it is a materialistic approach to avoid the lack of shape and craftsmanship.
This is equivalent to a lot of things can be sold on a catty. Take the car, Rolls-Royce 3000 yuan a kilogram, Alto 60 yuan a kilogram, Audi promotion buy a catty to send one or two. If you hear this kind of advertisement when you enter the car market, you must be shocked. You feel that the manufacturer must be crazy. The quality of the car is determined by their performance and craftsmanship. The material is only a small part of it, but now all this is happening. The mahogany furniture market is happening.
If the price is calculated on the basis of pounds, Rolls-Royce is on the market at 7.8 million yuan and weighs 2610kg, with an average of about 3000 yuan per kilogram. Alto is 50,000 yuan and weighs 880kg, with an average of about 60 yuan per kilogram. Even if the steel is 4 yuan per kilogram, Rolls-Royce is only more than 10,000 yuan, and Alto is only 3,000 yuan.
This view negates the artistry of furniture, and it will eventually hinder the development of the furniture industry because it hurts the consumer's collection value. And letting such values ​​flow harms the enterprises that make quality with their heart. They work hard to make quality, do art, have a long construction period, and deep work. However, they are disturbed by such noise, which is not conducive to artistic innovation. Made in China and created in China, the two different concepts are two different results. By selling resources for profit, in the end, both the value created and the profit obtained are the lowest.
At that time, Duke of Hans Adam II of Liechtenstein threw $ 36 million to photograph an antique cabinet in London. At present, this cabinet still maintains the world's most expensive furniture record. This sky-high cabinet is known as "the greatest artwork". It is carved with exquisite flowers, birds and animals, and it is very beautiful from the shape of the device to the decoration. The high price is a matter of course.
However, why European furniture can be sold at such high prices, and Chinese classical furniture with a long history and rich history has rarely been preceded by high prices? In recent years, China has become the world's largest consumer of luxury goods, at our own doorstep Why hasn't the ancestor's art been recognized by the market? This has to return to the artistic value of the furniture product itself.
Duke Hans Adam II photographed a cabinet worth 30 million U.S. dollars in London. According to certain material manufacturers , some cabinet makers say that this cabinet does not say 30 million U.S. dollars. Not reach it. Similarly, according to their fallacy, the materials of luxury cars like Rolls-Royce and Lamborghini are also steel, shouldn't they also calculate its value at fifty cents a catty ?!
It's a good thing that this lot is sold at such a high price. At least it sends a signal to the market to tell that the art is the decisive factor that determines its high price. The reason why a calligraphy and painting is so expensive depends not only on the quality of the paper, but also on how artistic and aesthetic it is. The same is true for the mahogany furniture industry, although mahogany is precious, but the decisive role should be the exquisite modeling, carving techniques, artwork and other elements carried by it as a carrier.
The chairman of a certain brand said that if the mahogany furniture is handled according to the weight, it will encourage the manufacturers to not pay attention to the craftsmanship, to seek for large size and weight, and to make rough products. For example, he said that Lang Shining's "Song Xianyingzhizhi Insert Screen" and "Flower and Bird Top Cabinet" were all carved out one by one, and it took three years. If you don't seek craftsmanship and only look at the materials, you don't have to pay so much energy. The reason why we are different from other manufacturers is because we value the artistry of our works more. The value of mahogany furniture is reflected in the three aspects of "shape, wood, art", wood accounts for one-third. Manufacturers should cherish precious wood and make elaborate work to maximize the value of mahogany, so that they can afford nature and give consumers Create maximum benefits with collectors and let contemporary Chinese Chinese-style mahogany furniture occupy the right place in the world.
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