Red Star Macalline plans to open 200 home shopping malls nationwide in 2020
"At present, we have opened 115 shopping malls in 85 cities across the country, and the market share is steadily increasing." A few days ago, a person related to Red Star Macalline said at the company's 27th anniversary event, "According to the plan, the company plans to be in the country by 2020 Opened 200 home shopping malls. "
Red Star Macalline's plan to expand the store is not surprising. The data shows that in the first half of this year, the company carried out three promotional activities. Among them, 2.5 billion yuan was promoted during the May Day Festival, and the company's 27th anniversary recently received another 1.5 billion yuan in revenue, which made the market impressive.
The "macro aspect" is supporting the company's store expansion plan. According to statistics, the regional differentiation of the home furnishing market will become more and more obvious: the second and third tier cities have huge consumption power and account for a relatively high proportion of the overall sales, while the growth rate of the first tier cities is slowing down. With the development opportunities of China's urbanization in the future, the market space of China's third- and fourth-tier cities will further expand. In fact, in the past few years, Red Star Macalline has begun to lay out second- and third-tier cities, and even fourth-tier cities. The layout of large companies in small and medium-sized cities will boost the development of the entire home furnishing industry.
In this regard, there is a view that from the perspective of the above-mentioned company's performance changes and planning directions, the home market is likely to be "steadily picking up". "If there are no changes from policies and finance, home consumption will accompany in the second half of 2013. The summer vacation, the 'golden nine silver ten' real estate peak season and the arrival of some festivals will continue to pick up. "
Guosen Securities had expected 2013 to be a reversal year for the home furnishing industry on the grounds that “sales slowdown in the first half of 2012 will result in high growth with a low base. As the area of ​​urban commercial housing sales picks up in the second half of 2012, demand in the home market Pull or exceed expected growth. " The available statistics show that the national building materials home improvement index in April was 107.94, a month-on-month increase of more than 25%. At the same time, the sales of building materials home furnishing stores above designated size in April were more than 97 billion yuan, an increase of 34.54%.
It is worth noting that as early as March of this year, the chairman of Red Star Macalline Che Jianxin predicted in Dongguan, "The macro environment is favorable. This year's home market will increase by more than 10% year-on-year last year, and it will continue to develop healthily in 2014 and 2015. . "
However, people in the industry emphasized that while the home industry is picking up, on the one hand, consumers should be placed on the top position and focus on the construction of the consumer environment; on the other hand, companies should not blindly lay out in third- and fourth-tier cities It is necessary to put capital risk and market risk within the company's controllable range.
In 2013, the home furnishing stores represented by Actual Home, Jimei Home Furnishing, etc. were not inferior, and began to accelerate the expansion of store openings in Beijing and surrounding areas. Among them, the Beijing suburban market has become a "battlefield" for brand home furnishing stores with its strong market prospects.
There are many new stores and stores
The Home, which already has nearly 70 chain stores nationwide, continues to take the steps of attracting investment. The recent continuous investment promotion plan has shown the strong strength that the Home will usher in the peak of store opening in the second half of this year.
? ? From May to June this year, the actual homes were located in 15 branches in Wuxi, Xingtai, Linfen, Changzhi, Chuzhou, Yangjiang, Hengyang, Weifang, Linzi, Zhaoyuan, Qujing, Xinyang, Yanan, Hohhot Yuquan Store and Luoyang Store Phase II. Starting the investment promotion work, in the second half of this year, these 15 stores will be opened one after another, and continue to expand the sphere of influence of the actual home throughout the country. In addition to extensively deploying new stores, Actual Home also promotes successful business models such as one-stop shopping and multiple business combinations in Jiangsu, Shandong, Anhui, etc., and will increase market development in some second- and third-tier cities with mature conditions. Intensity.
? ? It is reported that in the next 3-5 years, the chain of actual homes will continue to move forward at a rate of about 20-25 per year. It is planned to complete the strategic layout of major prefecture-level cities in 2015. 120 first-class service brands in China's household building materials distribution industry with annual sales of more than 50 billion yuan and internationally renowned commercial retail brands continue to impact.
The "2013 Hundred Stores Plan" formulated by Actual Home is steadily advancing. Although the strategic focus is on second- and third-tier cities, it has also maintained a steady expansion in the Beijing area. It is understood that in 2013, the actual home will open three new stores in Shilihe, North Fifth Ring Road and Daxing.
Based on the "big home" strategy, in 2013, the house actually entered the lighting industry and invested in the establishment of the actually beautiful house lighting city. On May 28th, the Investment Promotion Conference of the Really Beautiful House Lighting City was held in Beijing, announcing that the Really Beautiful House Shilihe Store and North Fifth Ring Store started investment promotion at the same time. According to the person in charge of Liangya Lighting City, at present, the investment promotion work of the two stores is nearing completion, and it is expected to be fully opened around the National Day.
In addition, according to people familiar with the matter, the house actually took over the Rose City commercial center located in the center of the Huangcun village of Daxing, and the commercial center is currently mainly engaged in comprehensive categories such as home furnishing, clothing, small commodities, and gourmet food. However, as to whether the news is true, the house has not given a positive answer so far.
Beijing suburban market potential big Minlong Square and other stores will open
Jimei expands 3 stores in Beijing suburbs
Just after the May 1st Golden Week, Jimei Home Furnishing, a well-known domestic home furnishing store, will step into the suburbs of Beijing and continue to grow with the strong momentum of opening one store on average for 7 days.
On May 25, Jimei Furniture took over Leijie Furniture in Yanjiao, officially changed its name to Jimei Furniture Yanjiao Store, and met consumers with "explosive marketing" during the Dragon Boat Festival. On June 5, it invested 580 million yuan. The foundation of the Jimei Tangshan store was officially laid, and it is expected to officially open on May 1st in 2014.
Recently, Jim Jiang, President of Jimei Home Furnishing, revealed that in the short term, Jimei Home Furnishing will use Beijing as its base camp to launch "radiation" to surrounding areas. At the same time, Jimei Home Furnishing has locked the Lugouqiao area in Beijing, and will open a branch in this area in the near future.
In addition, Min Long Plaza, Beijing Yiwang Home Furnishing Plaza, and Qiangli Home Furnishing have been determined to open.
Minlong Plaza, which will open in September, is located on the commercial street of Dayang Road, Shilihe, with a total area of ​​about 70,000 square meters. According to Zhou Zhifeng, executive general manager of Minlong Plaza, Minlong Plaza will serve as an upgraded version of Minlong Ceramics headquarters base, integrating ceramics, classical furniture, catering, finance and other business formats. It is a ceramic-based culture, Leisure, procurement, display center.
Also determined to open in the second half of the year is Beijing Yiwang Home Plaza, which is currently under intense construction. It is reported that the store is located at Dujiakan, a node of Beijing-Shijiazhuang Expressway and 107 National Highway, which was expanded from the original Dujiakan Furniture and Building Materials City.
Compared with the successive closures, closures, and transformations that took place one after another in 2012, the living conditions of Beijing's home furnishing stores have improved significantly in 2013. In addition to the closure of the Oriental Homes Building Materials Supermarket at the beginning of the year and the recent low-key transfer of fashion accessories, other home stores in Beijing are showing a prosperous situation.
This is evident from the recently released National Building Materials Home Furnishing Index. The National Building Materials Home Furnishings Boom Index shows that from January this year, the Home Building Materials Booming Index continues to climb, and the home furnishing industry is showing a gradual recovery trend. At the same time, compared with the same period last year, the related performance of the companies in the first half of the year increased by about 30%.
For the major stores have targeted the suburban areas in succession, industry insiders pointed out that as more and more new real estate emerges in the suburbs, the real estate market that extends to the suburbs also draws the sight of the home stores to the suburbs. At present, most of the people living in the suburbs work in urban areas. They have strong consumption power and retain the consumption habits of urban areas. They have high requirements for brands and services. The entry of specialized stores can effectively meet the needs of these consumers. demand.
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