It is understood that Xianghe Furniture prefers the administrative resources, land resources and financial resources to the furniture industry, adheres to the integrated planning and integrated construction of the furniture city and furniture production base, promotes the development of the furniture brand industry chain, accelerates the expansion of the upstream and downstream, and forms a set of independent design A dragon-shaped industry integrating research and development, raw and auxiliary materials, processing and manufacturing, logistics and distribution, market sales, after-sales service and furniture culture exhibition, quality supervision and inspection, and vocational and technical training to enhance the overall brand value and core competitiveness of Xianghe Furniture.
The furniture industry is the traditional industry of Xianghe. After more than 10 years of development, Xianghe Furniture City, as the largest furniture distribution market in the north, currently has 29 single furniture stores , and its products are exported to some countries and regions in Northeast Asia, Europe, America and Africa. . In 2011, the city of Xianghe furniture sales reached 24 billion yuan, with daily traffic of more than 20,000 people.
Consumer furniture consumption concepts are changing from quantitative consumption to qualitative consumption, and the brand era of furniture consumption is coming. People's requirements for furniture are not just functional needs, but also the need for furniture to be beautifully decorated, but also to show their individuality. With the development of the domestic economy, people's lives have undergone fundamental changes, and people's needs for furniture are bound to develop in the direction of health, environmental protection, and branding.
With the deepening of consumers' understanding of furniture products, more consumers will establish the brand concept of furniture consumption, pay more attention to the aesthetics and artistry of furniture, and pay more attention to the high quality of furniture consumption and service enjoyment. As competition intensifies, furniture companies are increasingly focusing on packaging, and product competition has evolved into brand competition. More and more companies are playing billboards through the public media. Companies with a poor brand image and limited technical and financial strength will be increasingly disadvantaged in the competition.
Chinese furniture must strengthen the basic management of enterprises, pay attention to improving the strategic competitiveness of enterprises, improve the development and management of human resources of enterprises, create a good furniture brand, and actively respond to the upcoming fierce competition.
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