The article discusses the growing importance of offline exhibitions in the fine chemicals industry, especially amid challenging global economic conditions. With the debt crisis in Europe and the U.S., international demand has slowed down, and export performance has weakened due to rising labor costs and a stronger domestic economy. In this environment, e-commerce-sponsored exhibitions have become a key platform for businesses to connect with buyers and explore new opportunities.
From November 22 to 24, the "2011 China International Fine Chemicals Exhibition," organized by China Chemical Industry Network and the China Chemical Industry Promotion Association, took place in Shanghai. The event attracted over 10,000 professional visitors, including more than 800 from abroad. The exhibition recorded a total turnover of 15 billion yuan, with 5.3 billion yuan in immediate transactions and 9.7 billion yuan in signed intentions—setting a new record.
As a leading event in the domestic fine chemical sector, the exhibition has gained significant influence globally and is popular among chemical industrial parks across China. This year, Dezhou City in Shandong sent a delegation of 50 companies, with the Secretary-General of the Municipal Party Committee personally encouraging participation. During the event, Dezhou enterprises showcased nearly 100 new products and technologies, engaged in discussions with over 300 companies, and secured 26 cooperation agreements worth 950 million yuan. They also received over 2,000 visits and inquiries.
Dezhou has been actively developing its chemical industry, aiming to expand market space for industrial clusters. Meanwhile, the Texas chemical industry cluster has attracted many small and medium-sized enterprises, creating a strong regional impact. As the role of e-commerce platforms in industrial clusters becomes more prominent, it is expected to drive growth in related sectors and support broader entrepreneurial activities.
Participation in the Fine Chemical Exhibition organized by Netsun Business and the Chemical Industry Promotion Council led to nearly 1 billion yuan in orders, significantly boosting the development of the Texas chemical industry. It is anticipated that the city’s large-scale chemical companies will achieve total sales revenue of 78 billion yuan this year—110.3% of their initial target—and invest 12 billion yuan in fixed assets, surpassing their original goals by 120%. The outlook for the industry looks very promising.
To address challenges such as imbalances between exhibitors and attendees, the 2012 China International Fine and Customized Chemicals Exhibition (spechem.chemnet.com) will feature four specialized areas: "Chemical Equipment," "Fluoro-silicon and Special Materials," "Water Treatment Chemicals," and "Technology from Colleges and Research Institutes." Each area has already attracted a substantial number of exhibitors.
Experts note that the success of the Fine Chemical Show is largely due to the long-standing resource advantages of the Netsun Business platform. Additionally, the economic slowdown has prompted more companies to attend exhibitions in search of new buyers and business opportunities.
This exhibition marks the fourth major industry event since its debut in 2008 by Toocle.cn. Since its inception, it has consistently broken records in key metrics like the number of exhibitors and overall turnover, becoming a global leader in the fine chemicals sector. It now features the largest booth, the most exhibitors, and the highest transaction volume in the industry.
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