Although the wardrobe industry at the early stage of development did not have the same scale and maturity as sofas , beds, and dining tables, huge profits drove various building material companies to land on the market and strive to divide the wardrobe market. In order to curb the spread of "scorching competition" to "disordered competition", the standardization of overall wardrobe production has gradually begun. Chinese wardrobes currently only have "enterprise" standards, but no "industry" standards that the entire industry complies with. Compared to a foreign wardrobe company's annual output value of tens of billions of dollars, China's wardrobe companies are looking forward to "foreign" sighs. They strongly call for the establishment of industry standards as soon as possible to regulate the chaotic consumer market for wardrobes. The action is not easy.
Two major restrictions become obstacles
The reasons for restricting the standardization of the Chinese wardrobe industry can be divided into two types: one is the objective reason-real estate; the other is the subjective reason-the lack of lead. First of all, China's apartment types are diverse, and different real estate companies have developed different apartment types. This is the source that makes it difficult for Chinese custom home furnishing companies to implement standardized production. The current status of Chinese real estate is that developers have the right to speak for the entire Chinese real estate market, and the government-led "energy" has been weakened. As a result, this objective reason is difficult to be fundamentally resolved in a short time.
In terms of subjective reasons, Chinese wardrobe companies are generally in the groping stage. Some pioneers in the wardrobe industry have also thought about introducing relevant foreign standards into the country for digestion and conversion. However, due to the large workload, wide coverage and financial strength Because of various reasons, various enterprises are looking for such a "leader" who can shoulder the important task.
Shouting slogans become formal
China's wardrobe industry is an industry that integrates the three forms of "labor-intensive, service-intensive, and technology-intensive". The customized characteristics are fully displayed in these three forms, so the furniture market also presents very different categories. This is also The reason why current wardrobe companies can have such high returns and high profits. But this does not mean there is no rule.
At present, the standard standard of each overall wardrobe brand is different, but for the sliding door of the wardrobe, the usual design size is consistent with and follows certain rules, but it is specific to each brand. At this time, the biggest bottleneck is not the consumer market, but the production enterprise. This is because some companies will hide and hide even if they have established perfect standards internally, and will not be so generously placed in front of competitors to communicate and discuss. After all, this is their own "treasure of town and enterprises" Blade ". Therefore, when the corporate giants even talked at various summits and forums, even if they shouted that "making industry standards is imminent", this is just a form of "haha" behavior.
Industry pioneers did not appear
Who will take the lead in formulating the Chinese wardrobe industry standard? The author believes that if there are three forces combined organically, this important task can be fully assumed: national associations, brand enterprises and software R & D institutions.
As far as the nature of the association itself is concerned, the value of its existence is to form a joint force through the joint production of enterprises to regulate the entire consumer market. This is the mission of the association. The association can gather mainstream enterprises, put the issues on the table, be open and honest, gather ideas, collect opinions and suggestions from all parties, refine and summarize them, and submit them to the standardization department for review and implementation.
The second is brand enterprises. As the "first movers" in the furniture industry , these companies have accumulated rich experience and lessons, and formed their own complete solutions. With their brand influence and channel advantages, they can influence the direction of market consumption.
The last force is the software research and development organization. In the formulation of standardization, a major difficulty is that executives must have professional qualifications and teams. Software R & D institutions have assembled such elites, and their work direction and content have no fundamental conflict of interest with standardization.
In summary, the standardization of the Chinese wardrobe industry is not far away. It's artificial, not just slogans.
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Shandong Fiberglass Group Corp. , https://www.en-glasstex.com