Traditional classic mahogany furniture will be included in the high-end market
When faced with the pressure of homogenization of products and changes in consumer tastes, should mahogany furniture continue to replicate history and become a "gnawing old family", or should it stand on the road of "innovation"? Pan Haiying, general manager of Youlian Mahogany, said that 100% tradition and innovation must be two roads. The first road is to inherit classics, and the latter road is to create products that are more suitable for people to use today and are comfortable and unique to this century. . If the subdivision is smooth, the two roads will not affect each other, and each has its own fans. Fu Junmin, general manager of Xuanming Dianju, predicted that the inherited classic mahogany furniture will take the high-end route for appreciation and collection.
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Due to the polarization of consumer demand, the mahogany furniture market may usher in an era of segmentation. After being subdivided, we will see the following two factions: traditional classic mahogany furniture, mainly copying the history of classic mahogany furniture, the price is higher; modern and innovative mahogany furniture, although continuing the charm of classic mahogany furniture, but in shape and There are new designs and breakthroughs in the process and other aspects.
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However, some people hold different views on the issue of "gnawing old" or "innovating". Yang Bo, general manager of Yuan Henry believes that even "innovation" can not break away from the rule of "getting old" first. In fact, for the profound connotation of mahogany furniture, "copying in place" is not an easy task. Many traditional hardwood furniture in the market are "Copying" is indiscriminate and unreasonable. Although innovation is the general trend and will be self-contained, before talking about "innovation", the task of more people is to do a good job of "copying", so that it has the cost of "innovation".
　 Redwood furniture consumer demand is polarized
When the mahogany furniture has to be divided into two parts? Recently, the statement that the price of rosewood furniture will rise with the control of imported raw materials has made many rosewood fans feel guilty. However, when the buying pressure is about to burst, some years of entanglement hidden in the hearts of redwood enthusiasts have been forced to surface-is it to buy traditional products that meet the public consumption aesthetics, or to buy new products with good potential? "Traditional mahogany furniture handed down from generation to generation is classic enough to meet the aesthetics of most people. It is easier to maintain and appreciate," this is the idea of ​​Mr. Guo, a consumer in his 50s. However, Mr. Su, who obtained the first pot of gold by independent entrepreneurship after 1980, believes that "If you simply copy and do not add the elements and design symbols unique to the 21st century, the era value of mahogany furniture will disappear." While loyal to tradition, it advocates innovation Now, these two consumer demands have been gradually upgraded, making the market have to prepare for product segmentation.
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Modern innovative mahogany products or mass production
While traditional mahogany furniture stepped on the road of high-end collection, modern and innovative mahogany products also have their own plans. The experience of Fu Junmin from Xuanming Dianju told him that although tradition and improvement are still an inseparable whole, in the future, when the people who produce mahogany furniture have more thoughts, design abilities, and higher cultural literacy, they may be Present a parallel state. If traditional products take the high-end route, then innovative parties can take the route of mass production. The materials need not be too precious, but they must be improved and have a basis.
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