This spring, the home industry is lively and joyous. On March 15, the "Top Ten Most Reliable and Well-established Brands" of the home furnishing industry were unveiled on Consumer Rights Day; on March 16, the 29th Dongguan Famous Furniture Exhibition opened; on March 18, the Guangzhou Furniture Exhibition was held in Guangzhou Pazhou Hall The costumes debut; on March 19, the 28th Shenzhen International Furniture Fair, which lasted three days, also arrived as scheduled.
At the three major exhibitions, the Guangdong furniture enterprise group represented by Youlian · Weijia, Ruichi, Zuoyou, Songbao Kingdom, Baisen, Kang Yin Paramount has gained the attention of global merchants; outside the exhibition venue, Songbao The Kingdom's first home ecological culture festival, the galaxy · third space leader home culture festival, Jin Na Lisa "classic heritage" silent carving furniture art festival also made a colorful appearance, colorful.
Youlian · Weijia: Four new series are popular
March 16, China's top ten brands mahogany furniture - home-Union, on behalf of Shenzhen high-end mahogany furniture brand presence in the 29th Dongguan Famous Furniture Fair. At the exhibition, Youlian launched four new series of Mingyu series, magnificent series, Danfeng Chengxiang series, and 12 Zodiac combing series for home, which was highly praised by domestic and foreign merchants, and Mingyu series was even more , Exquisite craftsmanship, inheriting the furniture culture of the century, elaborating rich humanities "and won the only bronze medal in the study series of this exhibition.
It is understood that "Youlian · Weijia" is a well-known registered trademark of Shenzhen Xiangli Crafts Furniture Co., Ltd. and is known as "a dazzling modern exotic flower of Chinese furniture". It has a good reputation in the industry and a high market reputation. . In recent years, the brand has been successively awarded the "China Furniture Industry Leader Brand", "China's Top 10 Redwood Furniture Brands", and the "Genuine Genuine" Commitment Enterprise in the Chinese furniture industry. At the same time, Youlian Weijia is also one of the main drafting units of the People's Republic of China National Standard "General Technical Conditions for Redwood Furniture" and the People's Republic of China Light Industry Standard "Dark and Dark Hardwood Furniture".
On the road of sustainable development, "Youlian · Home" always insists on creating value for customers, creating development for employees, creating benefits for enterprises, and creating prosperity for society, focusing on the exploration and research, innovation and development of mahogany furniture culture and art , Work hard, and concentrate on creating unique cultural brands.
American-made mattress enters China
As the furniture industry is in line with international standards, domestic mattress companies have successively introduced the design and process technology of well-known international brands, but most of these brands' manufacturing bases are not in the brand's birthplace. In other words, more than 99% of the mattress brands currently on the market, although they are known as international brands, are not considered pure blood, at best they are just a "mixed blood".
After the "Da Vinci Furniture" incident, rational Chinese consumers began to doubt the foreign brands. In this context, the 80-year-old American brand mattress "FITFOR LIFE" has become the "first to eat crabs". The brand's sales director, Charlie Diamond, visited the Shenzhen International Furniture Fair and announced that it officially landed in China, "so that Chinese consumers can truly experience 100% American-made mattress products."
It is understood that FIT FOR LIFE mattresses are affiliated with Paramount Corporation of the United States and are produced in Virginia, USA. "FIT FOR LIFE" mattresses are with: "USA-C?" Flags, as well as any company product with this symbol, indicating that have passed rigorous supply chain audit, to ensure that products, raw materials, processes and from "United States of America". "FIT FOR LIFE" is designed for consumers who are pursuing a high-quality life and want to purchase cost-effective sleep products.
After the exhibition, FIT FOR LIFE mattresses will be presented to Chinese consumers before the "May Day" through Shenzhen Kang Rui Household's more than 100 "CONN Kang Yin mattress" stores. Fu Min, general manager of Kang Rui Home Furnishing, said that the "FIT FOR LIFE" mattress is 100% made in the United States, which will inject fresh blood into the Chinese furniture market and enable Chinese consumers to experience a pure American sleep culture.
The rights protection of Bosen Furniture Grand View series products won
On March 19th, the day of the Shenzhen Furniture Fair, Ronglin Shijia Furniture from Beijing filed a complaint with the Intellectual Property Organizing Committee of the Shenzhen Furniture Exhibition Organizing Committee: Baisen Furniture Grand View series products were suspected of plagiarizing its original design.
This incident immediately caused an uproar, and Bosen Furniture was pushed to the cusp of the storm, becoming the focus of everyone's attention.
In this regard, Chen Annan, the deputy general manager of Bosen Furniture, said that this time the Daguan series launched by Bosen is the original brand of Bosen. It was developed and produced by Bosen Furniture after several years of development. It combines traditional mahogany furniture and modern furniture. Suitable for the needs of modern people. At present, the Daguan series of products have also applied for product patents, which does not involve infringement. Before the incident, Bosen Furniture had no connection with Ronglin Family. At the same time, Bosen Furniture also provided a patent certificate for the allegedly infringing product.
On March 20, the 28th Shenzhen International Furniture Fair's Complaint Station for Intellectual Property Protection ruled: Ronglin Shijia Qi Lin v. Bosen "Daguan" product patent infringement was not established. Zhang Yunjin, director of Bosen Furniture Brand Center, said that Bosen Furniture has always respected intellectual property rights, and its "Daguan" products are all original and have received 109 national authorized patents.
Galaxia · The Third Space Leader's Home Opening
On the afternoon of March 15th, a top luxury brand series of home furnishing exhibition, led by Xinghe · Third Space, co-created by Shenzhen local designers and well-known media, kicked off on the eve of Shenzhen International Furniture Fair. On the day of the event, many luxury home brand 2013 new products landed in the third space. In addition, the organizer invited a number of well-known designers to attend on the day to explain to the public friends the 2013 home product fashion trends and the home of the brand in the third space design concept.
Xinghe · Third Space opened with a novel concept of "leader's home", showing the elite designers and media friends participating in the event to the Italian luxury home brand Fendi, the Kremlin royal royal brand Valerio and from Spain has inherited excellent handcrafted luxury home furnishing custom brands such as Meistere and other highly representative luxury home brands for 60 years.
The multi-cut diamond shape design of the "Diamond Chair", one of FENDI's masterpieces displayed on the same day, brings a different taste to luxurious homes and is sought after by well-known designers. In addition, home furnishing brands of different categories in the third space also showed the spirit and connotation of the leader home furnishing brand to the guests present.
Xinghe · Third Space also set up special links for the media guests to attend the visits of brand merchants, the concept sharing of "leader home" by well-known design masters and brand merchants.
Jin Na Lisa exhibits silent carving art furniture
On March 19th, Shenzhen International Furniture Fair opened in Futian Convention and Exhibition Center. The domestic high-end furniture benchmark brand Jinna Lisa Thai teak furniture also held a "Classic Heritage" Silent Furniture Carving Art Appreciation Meeting in Futian Xiangmihu Red Star Macalline . Chen Zaixin, general manager of Jinna Lisa Shenzhen, said that this time Jin Nalisha specially launched a series of Jin Nalisha art carving furniture, which is silently hosted by the famous international carving master, "Eastern Little Rodin". Collectors and consumers with artistic pursuits.
It is understood that the silent furniture carving art combines the essence of Chinese classical culture with advanced thinking and superb carving skills. It naturally combines various carving techniques such as round carving, open carving and through carving, perfectly blending the ancient Chinese imperial meteorology and the Chinese modern Shanghai style. Every detail of the furniture exudes a romantic aristocratic atmosphere. The silent carving art not only adds icing to Thai teak, the "king of ten thousand woods", but is also the finishing touch to Jinna Lisa Thai teak furniture, which gives a huge appreciation space to the collection value of Jin Na Lisa Thai teak furniture.
Industry experts pointed out that whether it is carving art, design concepts, or the use of materials, Jinna Lisa furniture can always lead the latest trend of high-end furniture with advanced products and thinking, and become a banner for domestic high-end furniture brands. It is a success in Shenzhen. Individuals and luxury villa families create the vane of the noble lifestyle.
Rui Chi upgrades Pazhou Jisheng Weibang Store
On March 18th, the Guangzhou Furniture Fair opened in Guangzhou Pazhou Hall. The top domestic furniture brand CAMERICH (Rui Chi) upgraded the Rui Chi brand store located in the Pazhou Jisheng Weibang perennial hall in Guangzhou City, from the store display, product types, production Various aspects such as craftsmanship create a more intimate consumer experience for customers while also renovating.
The newly added audio-visual room further enriches the functionality of the home space, letting people realize that the home theater is not only an audio-visual experience, but also a comfortable humanistic experience. In addition, the product mix in each area of ​​the store has also been adjusted. In order to give customers more choices, Ruichi upgraded the product fabrics and specifications separately, adding 12 series of fabrics in three series. "The new products launched by Ruichi pay more attention to the user experience, and strengthen the practicality and functionality." Said Wang Yanning, Marketing Director of Ruichi. A lot of humane care and details. "
As the leading brand of Chinese modernist furniture, Rui Chi has always been committed to providing consumers with high-quality products. The high quality is not only reflected in the continuous improvement of the shopping experience and the constantly rich product selection, but also in the company's personal implementation of the green environmental protection concept and the continuous improvement of the production process. The fully automated water-based UV paint spraying production line introduced by Riche last year was heavily put into use. It makes the production process more green and efficient, and at the same time makes the product process details more perfect. In particular, the color difference of panel furniture is greatly reduced, and the surface texture of the product is clearer and more natural, which ensures that the color distribution is more in line with the original intention of the product's original design.
"Eastern Furniture Capital" launches home culture festival
In the name of Dongfeng Furniture Fair, Houjie Town, Dongguan City, known as the “Oriental Furniture Capital†in the developed furniture manufacturing industry The first "Home Encouragement" of Japan on the first home furnishing culture festival in 2013 realized the upgrading of the "economic platform, cultural singing" of the Houjie home furnishing industry.
This year's cultural festival hosted a theme party of the Home Culture Festival, the 29th International (Dongguan) Famous Furniture Exhibition, Home Culture Trends and Home Art Soft Decoration Exhibition, Home Product Exhibition and Sales Activities, Home Decoration Fashion Design Competition, Home Culture Forum, Guangdong Province 12 activities including the opening ceremony of the "Shuxiang Cultural Photography Contest". Among them, Xingye Home Furnishing Plaza, which is the venue for the launching ceremony of the Cultural Festival, has built a 100,000 square meter brand building materials pavilion and 150,000 square meters furniture pavilion, and has established four major theme blocks.
The furniture industry is one of the traditional pillar industries of Houjie. At present, Houjie has 175 furniture enterprises of large scale, and the total output value of furniture manufacturing exceeds 10 billion yuan. At the same time, Houjie, which has a history of more than 800 years, has rich cultural resources such as Haiyueyan and Aotai Academy. Wan Zhuopei, Mayor of Houjie Town, Dongguan City, said that this home culture festival can promote the transformation of Houjie furniture industry from traditional manufacturing to creative design, and can effectively integrate Houjie ’s industrial advantages, commercial brands and cultural resources to promote the industry. Integration and development with culture.
The first children's eco-home culture festival was held
On March 17, the launching ceremony of the first children's eco-home culture festival of "Songpu Kingdom" was held in the China Theater of Splendid China Impressions in Shenzhen. The famous host Sister Ju Ping and the elder brother, the famous child stars Chen Yaqi, Liu Bo, Luo Yiran, etc. Hundreds of children, leaders and guests from all walks of life and hundreds of media friends witnessed the birth of the first children's eco-home culture festival in Songbao Kingdom.
It is reported that the launching ceremony of Songbao Kingdom Cultural Festival is organized by the organizing committee of Songbao Kingdom Children ’s Eco-Home Cultural Festival, Songbao Kingdom Youth Children ’s Pine Furniture, and organized by Tongxing Online Zhimin Haojie Base. The event is organized by “Cultural Festival Red Carpet Ceremonyâ€, The four contents of "Starting Ceremony Performance", "Songpu Kingdom 2013 Fortune Forum", and "Songpu Kingdom Thanksgiving Night" are closely composed, interlocking with each other.
Guo Xiangyang, the founder of the "Songpu Kingdom" brand and the president of Shenzhen Senbao Furniture Co., Ltd., introduced his original intention to create a children's eco-home culture festival at the launching ceremony. Every guest on the scene was deeply moved. He also stated that he will continue to create a better "health, environmental protection, ecological and intelligent growth" home space for young children. At the same time, he will build a "child eco-home life experience hall" with complete functions and rich content that children love as his lifelong goal.
"Rui Si Global Top Home Brand Resources Integration Base" Settled in Shenzhen
On March 15th, the "Ruisi Global Top Home Furnishing Brand Resources Strategic Integration Base" located on the 5th floor of the Red Star Macalline Home Living Plaza in Longgang District, Shenzhen ushered in its opening ceremony in Shenzhen.
Ms. Hong Xiaohui, Secretary General of Shenzhen Furniture Industry Association, Secretary General of China International Environmental Art Industry Association and well-known interior designers Chen Feijie, Yin Yanming, Li Bo, Chen Wu, Han Song; and "Fun", "American Interior Chinese Version", "Asian Master "," Soft Decoration World "," Modern Decoration ", Tencent.com, Asia-Pacific Home Furnishing, Sina, Soufang and other well-known domestic media; U + furniture chief designer Shen Baohong, Meizhao, Shizun, Kafeiya and other well-known furniture brands and first-tier cities in the country Dealer representatives attended the inauguration ceremony of the base. Discussed and exchanged in-depth cooperation between "interior design and furniture accessories" in the new era and new opportunities. At the same time, it kicked off the launching ceremony of the "Ruisi Global Top Home Furnishing Brand Resources Strategic Integration Alliance".
As a designer's in-depth design consultant, Ruisi does not simply implement home integration according to the designer ’s intentions, but is creative and combines the current international home furnishing trends with domestic home furnishing trends. From a professional perspective, he has begun to intervene from the concept level of design intention Cooperating work, forming full communication and communication with the designer, fundamentally helping the designer to make a variety of choices and suggestions, so as to really help the designer to enhance the design value.
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