Standardization of wooden doors is the general trend

As the market presents multi-level consumer demand and continuous development, the display environment fully incorporates the fashion elements associated with brand positioning to create a very creative environment to infect consumers, and the homogenization process and use function of wooden door products It has gradually weakened, and the function and decoration symbolizing the status of identity are becoming more and more prominent. The decoration of the store has been higher than the practicality. The taste and personality that can show the brand image can be favored by consumers. The clearer the concept of brand culture It can show the market appeal, and only a precise market segmentation can gradually expand the target consumer group.

According to the person in charge of the home furnishing market, with the increase in the market share of standard wooden doors, the wooden door industry is bound to increase market segmentation. In the future, standard wooden doors and custom wooden doors may be adjusted in proportion. In the future, customized wooden doors will become high-end luxury consumption, selected for some groups. No rules no standards. The original industry standards for wooden doors are not mandatory, and their influence is limited. It is impossible to fundamentally regulate the entire industry. The entry threshold of the wooden door industry is low, and there is a lack of regulations. Consumer complaints are also increasing year by year. In the face of various wooden door products on the market, consumers can be a picky eye. The standardization of wooden doors will in a sense be more conducive to safeguarding the rights and interests of consumers.

Standardization of wooden doors is the general trend, and consumers still have a process of acceptance. In addition to working hard on products, wooden door manufacturers also pass the idea of ​​standardization to consumers. Only when more consumers accept standard wooden doors can the market really become bigger.

The person in charge of home furnishing also said that due to the current status of China's wooden door industry: standard wooden doors and custom wooden doors are in the "37" pattern, the mainstream market is still custom wooden doors. Custom wooden doors seem to be "tailor-made" to meet individual needs, in fact, this custom product is most prone to problems. The key to the customization of wooden doors is size, and the chance of size error during measurement and production is relatively high. A single production requires a lot of manual work, can not make the most of resources, and waste a lot. In addition, the long production cycle of customized wooden doors will also affect the renovation progress. The use of mechanical assembly line production instead of manual labor, design and production in standard sizes may change the status quo of the wooden door industry.

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