The Internet of Things refers to the Internet to which objects are connected. It refers to information sensing equipment such as radio frequency identification, infrared sensors, and global positioning systems. It connects items to the Internet in accordance with certain agreements, and exchanges information and communications to achieve intelligent identification, positioning, tracking, monitoring, and management. A kind of network. The Internet of Things has reconstructed the human information society, resulting in the transfer of information from person to person in the Internet era to the transmission of information between objects and things in the Internet of Things. This has brought revolutionary changes to the study of communication science. The study of communication in the Internet of Things has enriched the research fields of communication science on the one hand, such as organizational communication, crisis communication, and science communication; on the other hand, some new branch disciplines have also been derived, becoming new in natural sciences and social sciences. hybrid.
Exploiting Organizational Communication Research Fields In the era of traditional media, communication studies focus on mass communication research; in the age of the Internet, communication studies have turned their attention to interpersonal communication; and the creation of the Internet of Things has stimulated the study of organizational communication. In traditional organizational communication research, the ultimate goal of information dissemination research is to maximize organizational management and final decision-making. Therefore, whether it is to study the organizational structure, or to focus on information management and control, or the organizational environment, are looking for ways to reduce the risk of organizational management and decision-making. With the use of the Internet of Things's radio frequency identification system, global positioning system and laser scanners, there has been a qualitative improvement in the level of organization and management, effectively reducing the risk of organizational management and decision-making.
However, the following new problems have crossed the boundaries of humanities, social sciences and natural sciences. Although the Internet of Things appears in the form of "things", it is ultimately controlled by people and ultimately serves humanity. All kinds of information it obtains may be known to the “people†of the organization, including the organization’s decision makers, which makes the organization’s power reach unprecedented strength. But does it mean that people are willing to have all the items in their lives, even the owners of these items themselves, at all times in a monitored state? Should we give such organizations great power to use information? "Because the identity (ID) or identification code of any tag can be scanned arbitrarily remotely, and the tag automatically and indiscriminately responds to the reader's instructions and transmits its stored information to the reader, the country must be guaranteed And the company's confidentiality will not be disclosed. It is also necessary to ensure that the privacy of the owner of the label is not infringed. This will be a key issue in the identification technology of the Internet of Things. In fact, this issue is causing more extensive and in-depth discussions.
To promote cross-disciplinary and comprehensive research on the application of the Internet of Things, making the entire crisis propagation and emergency management move forward. Real-time sensing based on the physical world has enabled crisis signals to advance quickly before disasters occur, making humans more proactive and scientific in disaster warning, prevention, and response. In October 2007, Japan's sensor-based earthquake warning system was officially put into use. It is the Internet of Things that transfers crustal movement information to earthquake prediction systems. On March 11, 2011, when a 9.0-magnitude earthquake struck Japan and caused a tsunami, the sensor-based earthquake warning system played an important role. However, due to the fact that the earthquake prediction system and the emergency management system have not yet fully docked, the secondary disasters such as the nuclear power crisis caused by this have not been expected. The complex social problems caused by sudden natural disasters are placed in front of communication scholars.
Therefore, how the government grasps the coupling between information disclosure (mass communication) and emergency management (organizational communication) has become an urgent need for research. To achieve the effectiveness of disaster prevention and disaster relief and information management, it is also necessary for the physical world to integrate well with human society, natural sciences and social sciences with multiple interfaces and multiple systems. Natural disaster warning systems (Internet of Things information dissemination) - government emergency The management system (organizational communication)—the media and the public social system (mass communication)—need to establish a theoretical model and operating system for information conversion. This requires the collaboration and collaboration between various disciplines, including communication science.
It should be pointed out that the reconstruction of the "human-material information society" is not solely based on the Internet of Things, but rather refers to a new generation of Internet consisting of the Internet of Things, mobile networks, and traditional Internet. In the past, the communications industry and the IT industry were areas of less concern in China's communication studies. With the inclusion of the Internet of Things, information dissemination can be seen from available, from cognition to perception, communication studies also extends from the social sciences to the natural sciences, crisis propagation and emergency management, organizational communication and information technology, science communication and technology applications Major issues such as comprehensive issues related to the national economy, people's livelihood, and human well-being have been incorporated into the field of communication studies. To this end, it is necessary to establish a research paradigm that enhances the country’s comprehensive innovation capability, and at the same time launch the “comprehensive innovation project†for communication research. This system engineering includes at least the following interdisciplinary and theoretical integrations: cloud computing and cloud communication, information science and virtual society, nuclear physics and propagation fission, biological science and media ecology, formal logic and value logic... Natural science and society Science has never been as close as it is today.
Interdisciplinary research platform: The study of communication abroad is a product of interdisciplinary research since the 1930s. The development of the Internet of Things has further strengthened this trend. An interdisciplinary (interdisciplinary) research model centered on “problem researchâ€. Just adapted to this requirement. With regard to how to build an interdisciplinary research platform through interdisciplinary academic organizations to meet the research requirements put forward by the development of the Internet of Things, some foreign practices are worth learning and learning from.
Stanford University innovated the scientific research operating mechanism, established a special interdisciplinary research zone, and established 12 independent scientific research institutions, including 5 engineering and 7 humanities and social sciences. Independent scientific research institutions are directly managed by the school. Although they have certain cooperation and contact with other institutions within the school, they are not subject to the control and constraints of the administrative and academic culture of the college's department. Independent research institutes are project-oriented, aggregating multidisciplinary talents and producing excellent scientific research results. MIT’s virtual interdisciplinary organization has also become a new type of R&D and education model in current universities. It is a dynamic union of ambiguous organizational boundaries linked together around specific goals and based on the common interests of the members. There are no research and development resources such as specialized research teams, test equipment, and workplaces. With the help of intangible bonds of information technology, some non-core businesses that are not good at their own, unhelpful or difficult to grasp auxiliary services are contracted out to professional organizations. The essence of this is to realize the goal of maximizing the benefits with the minimum number of members, the lowest input, the fastest speed, and the best quality on the basis of fully developing its own core competitiveness. The mobile education and research system at Nagoya University in Japan is another model. The basic idea of ​​the system is to use the graduate school as the center of education and research, and to establish a mobile graduate education system that consists of professional groups and compound professional groups. This system is used as a basic organization for education and research; at the same time, Actively collaborate to build strategic research organizations around.
In short, the appearance of the Internet of Things and the formation of a new generation of Internet have created a broader platform for the interdisciplinarity study of communication science. It is possible to create a highly simulated media mimicry environment and allow researchers to carry out various communication simulation experiments. Can build an integrated multi-disciplinary, multi-professional, cross-domain, cross-regional virtual laboratory, save research costs, improve research effectiveness, and more importantly, it can also break the barriers between university administrative barriers and subject portals, and create a vibrant cross-section Discipline research atmosphere and academic environment. We look forward to the interdisciplinary research on IoT activation communication.
Exploiting Organizational Communication Research Fields In the era of traditional media, communication studies focus on mass communication research; in the age of the Internet, communication studies have turned their attention to interpersonal communication; and the creation of the Internet of Things has stimulated the study of organizational communication. In traditional organizational communication research, the ultimate goal of information dissemination research is to maximize organizational management and final decision-making. Therefore, whether it is to study the organizational structure, or to focus on information management and control, or the organizational environment, are looking for ways to reduce the risk of organizational management and decision-making. With the use of the Internet of Things's radio frequency identification system, global positioning system and laser scanners, there has been a qualitative improvement in the level of organization and management, effectively reducing the risk of organizational management and decision-making.
However, the following new problems have crossed the boundaries of humanities, social sciences and natural sciences. Although the Internet of Things appears in the form of "things", it is ultimately controlled by people and ultimately serves humanity. All kinds of information it obtains may be known to the “people†of the organization, including the organization’s decision makers, which makes the organization’s power reach unprecedented strength. But does it mean that people are willing to have all the items in their lives, even the owners of these items themselves, at all times in a monitored state? Should we give such organizations great power to use information? "Because the identity (ID) or identification code of any tag can be scanned arbitrarily remotely, and the tag automatically and indiscriminately responds to the reader's instructions and transmits its stored information to the reader, the country must be guaranteed And the company's confidentiality will not be disclosed. It is also necessary to ensure that the privacy of the owner of the label is not infringed. This will be a key issue in the identification technology of the Internet of Things. In fact, this issue is causing more extensive and in-depth discussions.
To promote cross-disciplinary and comprehensive research on the application of the Internet of Things, making the entire crisis propagation and emergency management move forward. Real-time sensing based on the physical world has enabled crisis signals to advance quickly before disasters occur, making humans more proactive and scientific in disaster warning, prevention, and response. In October 2007, Japan's sensor-based earthquake warning system was officially put into use. It is the Internet of Things that transfers crustal movement information to earthquake prediction systems. On March 11, 2011, when a 9.0-magnitude earthquake struck Japan and caused a tsunami, the sensor-based earthquake warning system played an important role. However, due to the fact that the earthquake prediction system and the emergency management system have not yet fully docked, the secondary disasters such as the nuclear power crisis caused by this have not been expected. The complex social problems caused by sudden natural disasters are placed in front of communication scholars.
Therefore, how the government grasps the coupling between information disclosure (mass communication) and emergency management (organizational communication) has become an urgent need for research. To achieve the effectiveness of disaster prevention and disaster relief and information management, it is also necessary for the physical world to integrate well with human society, natural sciences and social sciences with multiple interfaces and multiple systems. Natural disaster warning systems (Internet of Things information dissemination) - government emergency The management system (organizational communication)—the media and the public social system (mass communication)—need to establish a theoretical model and operating system for information conversion. This requires the collaboration and collaboration between various disciplines, including communication science.
It should be pointed out that the reconstruction of the "human-material information society" is not solely based on the Internet of Things, but rather refers to a new generation of Internet consisting of the Internet of Things, mobile networks, and traditional Internet. In the past, the communications industry and the IT industry were areas of less concern in China's communication studies. With the inclusion of the Internet of Things, information dissemination can be seen from available, from cognition to perception, communication studies also extends from the social sciences to the natural sciences, crisis propagation and emergency management, organizational communication and information technology, science communication and technology applications Major issues such as comprehensive issues related to the national economy, people's livelihood, and human well-being have been incorporated into the field of communication studies. To this end, it is necessary to establish a research paradigm that enhances the country’s comprehensive innovation capability, and at the same time launch the “comprehensive innovation project†for communication research. This system engineering includes at least the following interdisciplinary and theoretical integrations: cloud computing and cloud communication, information science and virtual society, nuclear physics and propagation fission, biological science and media ecology, formal logic and value logic... Natural science and society Science has never been as close as it is today.
Interdisciplinary research platform: The study of communication abroad is a product of interdisciplinary research since the 1930s. The development of the Internet of Things has further strengthened this trend. An interdisciplinary (interdisciplinary) research model centered on “problem researchâ€. Just adapted to this requirement. With regard to how to build an interdisciplinary research platform through interdisciplinary academic organizations to meet the research requirements put forward by the development of the Internet of Things, some foreign practices are worth learning and learning from.
Stanford University innovated the scientific research operating mechanism, established a special interdisciplinary research zone, and established 12 independent scientific research institutions, including 5 engineering and 7 humanities and social sciences. Independent scientific research institutions are directly managed by the school. Although they have certain cooperation and contact with other institutions within the school, they are not subject to the control and constraints of the administrative and academic culture of the college's department. Independent research institutes are project-oriented, aggregating multidisciplinary talents and producing excellent scientific research results. MIT’s virtual interdisciplinary organization has also become a new type of R&D and education model in current universities. It is a dynamic union of ambiguous organizational boundaries linked together around specific goals and based on the common interests of the members. There are no research and development resources such as specialized research teams, test equipment, and workplaces. With the help of intangible bonds of information technology, some non-core businesses that are not good at their own, unhelpful or difficult to grasp auxiliary services are contracted out to professional organizations. The essence of this is to realize the goal of maximizing the benefits with the minimum number of members, the lowest input, the fastest speed, and the best quality on the basis of fully developing its own core competitiveness. The mobile education and research system at Nagoya University in Japan is another model. The basic idea of ​​the system is to use the graduate school as the center of education and research, and to establish a mobile graduate education system that consists of professional groups and compound professional groups. This system is used as a basic organization for education and research; at the same time, Actively collaborate to build strategic research organizations around.
In short, the appearance of the Internet of Things and the formation of a new generation of Internet have created a broader platform for the interdisciplinarity study of communication science. It is possible to create a highly simulated media mimicry environment and allow researchers to carry out various communication simulation experiments. Can build an integrated multi-disciplinary, multi-professional, cross-domain, cross-regional virtual laboratory, save research costs, improve research effectiveness, and more importantly, it can also break the barriers between university administrative barriers and subject portals, and create a vibrant cross-section Discipline research atmosphere and academic environment. We look forward to the interdisciplinary research on IoT activation communication.
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