Today, e-commerce is permeating all walks of life at an unimaginable rate, transforming the industry's survival model. Relevant data shows that in 2011, the total transaction volume of e-commerce in China has reached nearly 6 trillion yuan. At the same time, the Ministry of Industry and Information Technology recently released the "Eleventh Five-Year Development Plan for E-Commerce", which mentioned that by 2015, the e-commerce transaction volume will quadruple, surpassing 18 trillion yuan, while small and medium-sized enterprises that regularly apply e-commerce will Reach more than 60% of the total number of SMEs. This seems to indicate that the e-commerce era has come! In recent years, due to the impact of the international financial crisis and the increasingly fierce competition in the industry, raw material prices have continued to rise. Many hardware companies in our city have taken a different approach and opened up new channels for product sales through e-commerce platforms. Up to now, the network marketing model has been widely recognized by the hardware industry. Some insiders pointed out that e-commerce investment is low, information update and transmission speed is fast, and service cost is low, which has become one of the most effective ways for hardware companies to expand product sales channels. Although the collision time between the hardware industry and the e-commerce in our city is not long, more and more enterprises have gradually entered the profit from the loss of the previous period to the balance of income and expenditure. Mr. Cai, the person in charge of the hardware department of Tianheng Hardware & Leather Co., Ltd., said: “The company originally used the e-commerce platform because the domestic hardware industry has obvious peak season. In order to guarantee the company’s orders in the off-season, we have reached an order with the help of e-commerce platform. The balance of quantity.†Thanks to the online sales platform, Tianheng Hardware has cultivated a professional elite team, gathered more and more e-commerce elites, and cultivated a group of high-quality customer groups. In addition to the training of elite teams, the e-commerce platform provides an effective way for the company to move towards an international platform. “Our customers are mainly from Europe and the United States. Customers in these countries have strict quality requirements for their products, and they have put forward higher requirements for product style innovation. These are constantly promoting our talent quality, product quality and innovation. Of course, there is another point, the profit margin of this part of the customer is much larger than the domestic order."
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