With the rising awareness of personalization, mass-produced wardrobes are no longer sufficient to meet the growing demand for diverse and unique furniture solutions. Consumers are increasingly seeking personalized home furnishings that reflect their individuality and lifestyle. Market trends show that custom-made homes have experienced strong growth this year, driven largely by the post-80s generation—modern young people who value self-expression and distinctive living spaces. In particular, high-end custom furniture now accounts for over 10% of the entire furniture market.
Looking ahead, the "customization" trend is set to become a key direction for the home building materials industry. Companies in the wardrobe sector are focusing on creating unique home improvement environments and developing products that better cater to individual tastes. With its tailored approach, the wardrobe industry has the potential to build stronger brand loyalty through personalized services, expanding its market reach. Custom-designed wardrobes tailored to specific consumer needs are expected to be the ultimate direction of development in the future.
Consumers today are becoming more rational and diverse in their choices. The main demographic in the home decoration market is shifting from the 70s generation to the 80s and even younger groups, who prefer personalized and bespoke products. Customized furniture not only reflects cultural values but also represents a higher standard of living. Its advantages—such as style, efficiency, and convenience—have made it a preferred choice among high-end buyers.
In the past, custom furniture was mainly sold to designers, renovation companies, and hotel projects. However, it is now gradually entering the civilian market, with more ordinary families embracing custom furniture. As a result, the demand for personalized furniture is continuously rising. In first- and second-tier cities where space optimization is crucial, custom furniture offers significant benefits in maximizing available space.
Currently, customized furniture comes in various forms, including wardrobes, wall cabinets, storage units, sofas, bathroom fixtures, and more. Consumers can tailor these pieces according to their preferences, room dimensions, and overall interior design. Unlike mass-produced furniture, custom pieces allow consumers to be involved in every step—from material selection to final design and installation. This increased involvement leads to more informed and rational purchasing decisions.
Despite the positive momentum in the custom furniture industry, there is still a lack of unified standards. Common issues include unqualified designers, discrepancies between design visuals and actual products, delayed installations, and subpar product quality. Many contracts also contain terms that favor the seller, leading to frequent consumer complaints. Without a national or industry standard, it's difficult to resolve disputes fairly and effectively.
While there are no specific regulations for custom furniture, manufacturers should still adhere to general furniture standards. However, due to information asymmetry, some companies may misrepresent materials, exaggerate environmental performance, or manipulate pricing. These practices harm consumers and create unfair competition within the industry, leading to inconsistent quality and confusion.
To address these challenges, industry leaders are calling for government intervention to establish clear and standardized guidelines. A unified rule system would help ensure quality and service consistency, protecting consumer rights and promoting long-term sustainable growth in the custom furniture market.
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