With the rising awareness of personalization, mass-produced wardrobes are no longer sufficient to meet the diverse needs of today’s consumers. As a result, more people are seeking out customized furniture that reflects their unique style and preferences. This shift has led to a strong growth in the custom home market this year, especially among the post-80s generation, who value individuality and self-expression. High-end custom furniture now accounts for over 10% of the overall furniture market, signaling a major transformation in consumer behavior.
In the coming year, customization will become a key direction for the home building materials industry. Companies are focusing on creating personalized living environments and developing unique products that cater to individual tastes. Wardrobe manufacturers, in particular, are striving to offer brand services that better align with consumer personalities, expanding their market through tailored solutions. Custom-designed wardrobes for exclusive clients are expected to be the ultimate trend in the future.
Consumers are increasingly embracing rational and diversified choices. The main demographic in the home decoration market is shifting from the 70s to the 80s generation, with younger buyers favoring personalized and tailor-made options. Customized furniture not only reflects cultural values but also meets modern demands for style, efficiency, and convenience. It has become a preferred choice for high-end buyers due to its flexibility and ability to adapt to specific space requirements.
Previously, custom furniture was mainly sold to designers, renovation companies, and hotel projects. However, it is now making its way into the civilian market, with more families accepting and using custom furniture. The demand for personalized furniture continues to grow, particularly in first- and second-tier cities where space optimization is crucial. Custom furniture excels in maximizing limited housing spaces, offering practical and aesthetic benefits.
The home market is moving toward customization, and industry standards are being introduced to ensure quality and consistency. Custom furniture includes items like wardrobes, wall cabinets, storage units, sofas, and more. Consumers can personalize these based on their preferences, room dimensions, and overall interior design. Unlike mass-produced furniture, custom pieces allow for full oversight—from material selection to final installation—ensuring a more transparent and satisfying experience.
Despite the growing popularity, the custom furniture industry lacks a unified standard, leading to issues such as inconsistent design quality, delayed delivery, and disputes over product performance. Many consumers complain about unclear contracts, premature payments, and exaggerated environmental claims. These problems highlight the need for national or industry-wide standards to regulate the sector and protect consumer rights.
Without clear guidelines, the industry faces challenges like uneven quality and unfair competition. Manufacturers often misrepresent materials or manipulate pricing, which harms both customers and the broader market. To address this, the industry is calling for standardized regulations that will establish a fair and transparent framework. This will not only safeguard consumer interests but also promote sustainable growth and trust in the custom furniture sector.
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