In the wake of the May 1st promotional season, one might expect a slowdown in marketing activities. However, upon visiting major flooring stores, Xiao Bian found that bright promotional posters were still prominently displayed throughout the shops. When approached for more information, most sales representatives responded with statements like “the event has been postponed†or “if you buy now, we can still offer the biggest discount.†With rising operational costs, many flooring businesses are still offering significant discounts to boost sales, even at the expense of their profit margins. But is this a sustainable strategy?
The overuse of discounts has started to make consumers wary. In the building materials market, some floor products come with handwritten price tags and discount labels, but it’s often unclear how much of a deal is actually being offered. While there may be a so-called unified national retail price, the actual discounts vary widely across retailers, putting consumers to the test when it comes to bargaining.
Mr. Liu, a consumer who shared his experience online, recounted how he once saw a floor priced at a 6.5-fold discount. He was confused, as the product had a visible price tag from the Price Bureau, yet the seller still offered such a steep reduction. “Low discounts have made consumers increasingly hesitant,†he said. “It's better to rely on clear price tags than to trust these deals.â€
During the visit, the reporter also noticed that almost every flooring brand offers discounts ranging from 6 to 9 folds, not including special items. For larger purchases, additional negotiations could further reduce the price. A random survey in the store revealed that many customers felt uncertain about these promotions, unsure if they were getting real value. This confusion has led to growing hesitation among buyers.
“Even though May 1st has passed, the discounts are still going strong. It makes us feel like these brands are faking prices, and we don’t want to buy from them easily anymore,†one customer admitted, reflecting a common sentiment among shoppers.
Industry insiders warn that the current pricing strategies, marked by excessive discounts and inconsistent pricing, have created a confidence crisis among consumers. This lack of trust could harm the long-term growth of the flooring industry.
While promotions seem necessary in today’s competitive market, experts suggest that companies should focus on more than just price cuts. A flooring brand representative emphasized that promotion is just a tool, not the ultimate goal. Consumers ultimately care about quality and brand reputation. Companies should explore diverse promotional methods, rather than relying solely on low-level discounts.
By understanding their market and store locations, companies can create tailored promotional campaigns that appeal to different consumer segments. The planning and execution of these promotions should also be seen as an extension of customer service, not something to be overlooked.
Industry analysts stress that it’s irrational and unwise to guide consumers based only on price. Instead, flooring companies should enhance their in-store experiences, support brands that maintain transparent pricing, and promote services, product knowledge, and design options. By doing so, they can add more value to the market and help distributors improve their overall business experience.
Steel Ball Aube Ball,Abrasives Cast Steel Balls,Steel Shot Abrasives,Balls Cast Steel Parts
Xuzhou Surun wear-resistant material Co., LTD , https://www.suruntools.com