At the Foshan Furniture Industry Development Summit Forum held last week, Peng Liang, Dean of the School of Art and Design of Shunde Vocational and Technical College, threw out the "Foshan Furniture Store Surplus Theory". It is reported that in recent years, there has been controversy about whether there is an excess of furniture stores in Foshan, and the upcoming opening of Foshan International Furniture Expo City has made this topic more and more concerned. People in the industry generally believe that the surplus of stores is just the surface bubble brought by the industry reshuffle, and the market segments are not saturated, especially in the high-end market and retail stores.
Square
Excessive furniture stores lead to increased competition
At the Foshan Furniture Industry Development Summit Forum, Peng Liang from Shunde Vocational and Technical College proposed that Foshan furniture stores are already surplus. He believes that furniture vendors "should do a good job of exhibitions, rather than blindly expand ordinary stores, and should enhance the connotation of furniture exhibitions in terms of culture, brand, and design to make China's Milan exhibition."
It is understood that Foshan's current furniture stores are mainly located south of Lecong 325 National Road. Lecong Furniture City, which has been developed for more than 30 years, has formed a stretch of more than ten miles, with an area of ​​more than 2 million square meters and a store area of ​​3000. A number of dealers and large-scale display of more than 20,000 kinds of furniture.
Recently, Foshan International Home Expo City is about to open. According to the chairman of Foshan International Furniture Expo City, Zuo Naiqiang, Foshan International Furniture Expo City, which will open in September, is located on both sides of Foshan Avenue Zhonglan Stone Bridge, just across the river from Lecong Furniture City. It covers an area of ​​600 acres and a total construction area of ​​2 million square meters. It will gather 17 categories of furniture, ceramics, sanitary ware, etc., and provide "one-stop" services that integrate logistics, maintenance, culture and entertainment. "The area is larger than the entire Lecong Furniture City, and it will inevitably lead to greater competition. After all, the cake is so large." An industry source said.
Opposition
"Excess" is just the bubble brought by shuffling
So, is there really a surplus of Foshan furniture stores? People in the industry generally believe that this "surplus" is actually just a bubble generated by the industry reshuffle. Gao Hongbin, executive deputy secretary-general of Foshan Furniture Industry Association, said: "It is now a reshuffle period, and the surplus of stores is just the surface bubble of the transition period. When the new and high-quality are eliminated from the old and backward, there will be no excess." Gao Hongbin believes that this transition period is about 3 years, "surplus is only temporary, we should see progress in the furniture industry."
Wu Weiting, executive deputy manager of the marketing department of the Louvre Home Expo Center, believes that there is indeed a surplus of furniture stores in Foshan at present, but half of them are reshuffled: "Now the furniture store is showing a trend of big fish eating small fish. We should give the store more Added value and integrated regional resources to make a furniture headquarters base centered on Lecong Furniture City. "Wu Weiting estimates that Foshan furniture stores will be relatively stable after three years of reshuffle." The headquarters economy of Foshan furniture stores will form Leading role. In addition to this, there will be coexistence of echelons and hierarchical stores. "
Rao Runping, executive editor of Furniture Guidance, also said: "Foshan furniture is very famous, but the strength of a single brand is not strong. If there is a platform for a regional brand to go out, it will be more beneficial to the overall development of Foshan furniture."
The furniture sales segment is not saturated
Relative to the surplus of the total number of stores, more industry insiders believe that in terms of market segmentation, Foshan's furniture stores are not saturated. Wu Weiting said: "Furniture stores will gradually differentiate into a professional market, and will also develop towards a more mid-deep region. The Louvre is positioned as a mid-to-high-end market and has added value added by design institutes. At present, in this market segment, we I do n’t feel saturation, and there is no surplus. "
And Xie Xiaofeng, manager of the home world planning department, believes that in terms of furniture retail stores, not only is there not yet a surplus, but also relatively scarce, "Lecong Furniture City or Foshan Home Expo City, with a large total area, is more inclined to wholesale and industry procurement platforms. Foshan Furniture retail stores are still in the initial stage of development, not many in Foshan. "Xie Xiaofeng believes that there are very few furniture retail stores in the local area, and there are less than five in the two places." The centralized trade center is not the same as the retail store. The customers and functions are very different. "
In addition, Xie Xiaofeng pointed out that in Guangzhou and other places, shopping mall-style furniture stores are the mainstay, and regional stores are very competitive. "Foshan may also develop in this direction in the future. For customers, convenience will appear more and more important".
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