Seize the opportunity and change the situation in Dongguan furniture industry is promising
Yesterday, Lang Xianping delivered a speech at the scene, analyzing the current macro economy for the furniture industry. In Lang Xianping's view, China's manufacturing industry, including the furniture industry, has serious overcapacity, resulting in excessive dependence on exports. Part of Lang Xianping's pessimistic view has not been recognized by people in the furniture industry.
"Take a look at the Guangzhou-Shenzhen Expressway, and half of the billboards are furniture advertisements." Xu Guofang, chairman of Model Furniture, said he was confident in the future development of the furniture industry. Xu Jinghong, general manager of Xiyingmen Furniture, said that the furniture industry is a "happy industry" that improves the quality of life of citizens. However, this industry also needs to change, so that the furniture industry has a place in this constantly changing era.
Che Jianxin, chairman of Red Star Macalline, believes that despite the real estate regulation, the furniture market is large, especially the development of second- and third-tier cities, which will generate a strong demand for furniture products. Other guests also pointed out that with the acceleration of the next urbanization process, and the emergence of factors such as large housing and affordable housing, the furniture industry will usher in huge development opportunities.
Practicing internal furniture, the furniture industry calls for rational development
Opportunities always favor prepared people. The guests at the forum generally believed that practicing "inner skills" is a prerequisite for the furniture industry to meet future challenges.
The furniture industry has the reality of large industries, small enterprises and large associations. Luo Bin, deputy director of Dongguan Bureau of Economics and Information Technology, believes that the “holding group development†of the Dongguan furniture industry has enhanced the competitiveness of the furniture industry. In particular, the holding of the Famous Furniture Fair has continuously improved the credibility and cohesion of the Dongguan furniture industry.
It was a painstaking effort to create a brand, and it took a long time to smash it. Che Jianxin believes that the future furniture industry will focus on quality. Without quality, it is impossible to become a brand, so furniture companies must practice their internal skills. It is necessary to do a good job of management and products, especially culture, and pay attention to all aspects of the brand such as environmental protection and low carbon.
In addition, the reference to the "rational development" of the furniture industry has also attracted the attention of the participants. Xu Guofang pointed out that the furniture industry's renewable purchase rate is poor, and competition is becoming increasingly fierce. The healthy development of the furniture industry needs to call for rational development. Xu Guofang explained that rational development is to maintain the benign ecology of the industry and avoid vicious competition. Pay attention to the relationship between growth and development, not just looking at the growth of numbers.
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