Furniture: Raw materials soared, orders increased profits but fell (4)

A survey of 8,929 questionnaires covering the Yiwu small commodity market that he participated in showed that the proportion of merchants engaged in international trade in the Yiwu small commodity market was as high as 74.8%.

An investigation report by the Ministry of Commerce also showed that the toy industry's export caused a drop of 40% due to the recall incident, and the losses caused by technical trade barriers have also become a chain reaction of excessive dependence on exports. Unexpectedly, under the background of increased pressure on the appreciation of the RMB and frequent trade frictions, many merchants are still increasing the proportion of foreign trade. "The earliest company's export sales accounted for 70%, and it was reduced to 40% when the financial crisis occurred, but this year almost all the treasures have been put on export." Yin Defeng told reporters.

Gong Pinzhong also admitted that his struggle is that the growth of domestic sales of handicrafts has been very slow. "Especially this year, inflation expectations are strong. Consumers first consider value-preserving consumption. In the first half of this year, stimulus policies were introduced for consumption by businesses and other businesses, but domestic sales of handicrafts The overall decline has occurred, which does not match the GDP economic growth rate. "

In this regard, Lu Lijun suggested that China ’s sufficient foreign exchange reserves ensure the ability to import high-quality and cheap products and services. Yiwu can use the existing global network resources of Unicom to develop import trade and “strive to become an international commodity and service. Yiwu Port, a commercial port entering the Chinese market. "

Brewing a "regular army"

Regarding these dilemmas quietly dormant in Yiwu, Lou Qijin has repeatedly proposed his own plan at the tea party held by the municipal government, the Market and Trade Development Bureau, etc .: group management. "Toy companies must adopt the group-holding model to form a division of labor that specializes in accessories, whole products and R & D. The entire industry must have a distribution + logistics + networked management system to connect the tangible market with the intangible market."

In his vision, the government should take the lead in establishing the "Yiwu Distribution Center". "There is no need for administrative integration among various enterprises. The government only needs to spend 10 million yuan to 20 million yuan to operate a platform and incorporate 60,000 business entities into its network. In this network, 400,000 products are It can be completed. Manufacturers must deliver goods and merchants must go through the center. All goods must have uniform industry standards. Information surveys can also be investigated by the center. "

Lu Lijun believes that the Yiwu government needs to vigorously develop e-commerce to reshape the market's morphological structure, operation process and transaction model. He expressed this idea: "You can rely on a certain e-commerce platform to integrate many small-scale or specific needs according to certain standards, aggregate them into large-scale orders, then seek large-scale mass producers, and finally distribute the goods to Many buyers. "

He believes that this can save buyers from negotiating and signing contracts, and can also enable suppliers to obtain economies of scale.

As a native of Yiwu, Lou Qijin also sniffed out the thriving business opportunities: "Like Alipay, in this platform, the proceeds of the use of precipitation funds are inexhaustible." In addition, he believes that in different Under the system of qualitative division of labor, the life of products will also be greatly increased, and the utilization rate of materials will be improved, which meets the resource-saving positioning requirements. "Perhaps after thirty or forty years, the physical market of Yiwu has disappeared, but one depends on The commodity circulation platform built by modern logistics and e-commerce can ensure the eternal existence of the Yiwu market. "

Enterprise "internal digestion"

However, experts also admit that there is still a long way to go for such a grand plan. "Many things still have to be done at the government level, such as logistics and the Internet. It's impossible to rely on companies to make small noises." Lou Qijin, who was the first to produce voice dialogue dolls, believed that before the platform was formed, companies We must also strengthen internal management and R & D innovation.

The reporter had an obvious feeling when visiting multiple Yiwu markets. At present, the products sold in the Yiwu market are still dominated by low and medium grades.


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