In recent years, e-commerce has become a very important business model, which has promoted the development of multiple industries. For more than a year, the furniture industry has explored e-commerce

In recent years, e-commerce has become a very important business model, which has promoted the development of multiple industries. For more than a year, the furniture industry has been discussing various voices and measures of e-commerce. However, due to the particularity of the furniture products, there are still many problems in the e-commerce of the furniture industry. The most important thing is user experience.

The experience of furniture products is very different from shoes and apparel products. When people buy furniture, not only should they consider the relationship between the size of the furniture and the size of the room, but also the combination of furniture style, color and other factors with other home products, of course, more important It is the interests and hobbies of consumers and the comfort they want to experience. And because the furniture is relatively large and the amount of money is relatively large, many consumers need to carefully consider repeated experience before they can make purchase decisions. Therefore, user experience has always been a headache for e-commerce of furniture products.

Some foreign e-commerce websites selling clothing use 3D technology to launch the 3D fitting function. After the user enters the characteristics of gender, measurements, height, weight, etc., a 3D effect portrait will appear. Click on the try on clothes to see the upper body of the clothing. Effect. 3D fitting technology has solved the problem of "trying on" the online sales of shoes and apparel products to a certain extent, which is a kind of technological revolution in a certain sense. There are also some 3D home experience halls on the Internet. Netizens can choose the room type independently, and then use the furniture provided by the system to match. The 3D home experience hall can certainly meet the design experience interests of some matching enthusiasts, and it can also get better than the renderings. Visual experience. But it can not replace the field experience and personal experience, which is why many consumers have doubts about buying furniture online.

Doubts about e-commerce in the furniture industry: how to solve user experience problems

E-commerce is an indispensable channel for the future, not only the furniture industry, but now every industry is going this way, and the Chinese are already very dependent on the Internet. I hope that through the efforts of the entire industry, it can be better, so that consumers can buy the things they want without leaving the house. In this way, it can also make some contributions to the national environmental protection cause and alleviate urban congestion. It is definitely the best platform for future development. The most important thing is to establish a more mature system, from products to services to the entire system. The benign development of e-commerce is a good direction for the country, the people and the enterprise.

Enterprises must adapt to the changes brought by e-commerce to the market, and the next step is how to do it. Furniture industry e-commerce does have certain limitations, because the quality controllability of furniture products is more difficult to grasp than many products. For many products such as computer TV, as long as consumers see the quality and safety assurance information, they feel that there is no problem. The volume of furniture is diverse, the styles are numerous, and the texture needs direct observation and touch to form a transaction. For e-commerce in the furniture industry, we should first consider bringing the function of communication to the fullest. How to sell products on the basis of communication requires more effort. The furniture industry needs to develop e-commerce, but we must stop blindly and act cautiously. It requires serious research, active preparation, careful operation, and attention to communication.

Most high-level furniture companies have been working in the furniture industry for many years and have a deep understanding of the industry. Their doubts will have a good guiding role for e-commerce platforms. They have also witnessed the huge promotion of e-commerce in other industries, so they are bound to pay close attention and continue to follow up to a certain extent. What is going on, the parties need to explore and develop further to further solve the problems arising in the e-commerce process.