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Congratulations on the opening of the 27th International Famous Furniture (Dongguan) Exhibition
The Chinese furniture industry is currently facing various challenges. Whenever the industry's general environment is not optimistic, it is often the eve of the industry's reorganization and reshuffle, accumulating energy for the next round of industry development climax. The reshuffle of the domestic furniture industry will generally occur at three levels: corporate reshuffle, weak and uncontrollable, or will wither or decline; industry chain reshuffle, if the overall cooperation is not enough, then, the overall competitiveness of the industry chain, It will be decided by the weakest company in the chain; also, it is the reshuffle of the industrial cluster.
At present, the trade-offs between industrial clusters are particularly noticeable. The reason is very simple. Under the scorching sun, it is good to cool off under the big tree. The overall industry environment is not good. If you can catch up with the industrial clusters and regional brands, you can often get twice the result with half the effort and safely pass through. Or, you can take advantage of the trend and stand out.
At this moment, Dongguan Houjie was once again placed under the spotlight. As the "Eastern Furniture Capital" and "China Famous Exhibition Town", Houjie has the advantages of brand aggregation, high internationalization degree, both domestic and foreign sales, and comprehensive service system. In February 2012, the good news came again. With the consent of the Guangdong Provincial People's Government, the Houjie Furniture Market Cluster is officially recognized as the only "Guangdong Furniture International Procurement Center". Among all the industries in Guangdong, only five international procurement centers have been identified, which will be given special financial support from the provincial finance, carry out global publicity and promotion, build and extend domestic and foreign marketing networks, and expand the development space of the global market.
The creation of an international procurement center has undoubtedly provided a stronger new impetus to the construction of home exhibitions and trade linkage systems being promoted by Houjie. The new landmark of the global home furnishing industry-the famous furniture Expo Park with a scale of 1.3 million square meters, the new height of the global furniture industry-the famous furniture headquarters building with a height of 480 meters and 102 floors. With the pre-determined business location, the first phase of the project will be officially put into operation in March 2013. At the same time, the first phase of Xingye International Furniture Capital, which was officially launched in 2008, will also build a 250,000 square meter furniture and building materials trading platform, and it will be put into use soon.
The brothers are concentric and their profits are broken. The success of the integration of exhibition and trade is due to the synergy of manufacturers. On March 15th, the organizing committee joined hands with the Home Business Association to take the opportunity of the National Excellent Distributors Congress in Dongguan to hold the first home furnishing product promotion event to assist furniture companies from the product design R & D stage. The business consultant team effectively docked and cooperated to launch a marketable home series, so as to achieve creative product style, differentiated brand positioning, diversified market layout and personalized home atmosphere, and continuously improve their core competitiveness. .
With the increasingly diversified channels of the home market, in addition to extensively inviting furniture merchants at home and abroad, the development of "invisible channels" is also increasingly valued by the organizing committee. Starting on March 16, the organizing committee, in conjunction with the China Interior Decoration Society and the Copeland Designers Club, etc., invited a large number of well-known home improvement companies and interior designer representatives to organize "Famous Furniture Designers Procurement Group" to visit, exchange, Negotiation and purchase.
One year's plan lies in spring, and one's life plan lies in diligence. From small enterprises and exhibitions to large-scale exhibition and trade integration platforms and furniture international procurement centers, in the spirit of conscientiousness, diligence and diligence, and dedication to serving customers, industries and society, we can continue to solidify our strength and overcome challenges. The key moment of industry reorganization is to win at a turning point!
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