Shanghai Bohua International Exhibition Co., Ltd. recently signed a 10-year strategic cooperation agreement with Shanghai New International Expo Center (hereinafter referred to as New International) in Pudong for the period of 2014-2023. This is the success of Shanghai Bohua in Pudong New International Expo Center in September. Another major event after the 20th China International Furniture Fair.
Shanghai Bohua International Exhibition Co., Ltd. signed a contract with Pudong Shanghai New International Expo Center to establish a long-term and stable development goal for the next ten years.
Shanghai Bohua International Exhibition Co., Ltd. recently signed a 10-year strategic cooperation agreement with Shanghai New International Expo Center (hereinafter referred to as New International) in Pudong for the period of 2014-2023. This is the success of Shanghai Bohua in Pudong New International Expo Center in September. Another major event after the 20th China International Furniture Fair. Since the 8th China International Furniture Fair in 2002, Shanghai Bohua has entered the Pudong New International Expo Center. Its three exhibitions of furniture, hotels and medical food series have reached or exceeded 200,000 square meters, including the furniture exhibition rental area. More than 300,000 square meters, the net area of ​​the exhibition stand is 170,000 square meters (including the furniture production equipment and raw and auxiliary materials exhibition of the Expo Pavilion). The strategic cooperation with New International for ten years guarantees the long-term and stable development goals of Bohua in the next decade.
Over the past 30 years of China's reform and opening up, Shanghai has become the fastest growing city in the global exhibition industry. In the past ten years, Bohua's exhibitions have grown at an average rate of more than 10% per year, with 2007 and 2011 increasing at a high rate of 23% and 38% respectively. In 2014, Bohua's total area including the Guzhen Light Fair and Chengdu Hotel and Clean Exhibition will reach 880,000 square meters, an increase of 20.3% over 2013. The rental area of ​​Bohua at Pudong New International Expo Center is 637,275 square meters. In 2014, Bohua's booth had a net area of ​​433,451 square meters and a utilization rate of 49.3%. The site utilization rate is one of the most important indicators for the organizers to choose venues, and the average site utilization rate of Bohua's exhibitions held in New International is over 55%. The utilization rate of the Pudong New International Expo Center is one of the key elements for Bohua and New International to achieve long-term strategic cooperation.
Focusing on mature projects and maintaining sustainable growth is the long-term business of Bohua. In the next decade, Bohua will further focus on four series of exhibitions of furniture, hotels, medicine/food materials and equipment, and yacht leisure. After 2016, New International will provide another lease of 200,000 square meters for Bohua, which will enable Bohua to have the opportunity to split the existing exhibitions, acquisitions and launch new exhibitions. The exhibition area has increased from 637,000 square meters in 2014 to 800,000-900,000 square meters.
The Chinese economy has entered a new normal of medium-speed development. China's foreign economic and trade exhibition will also enter a new normality with the main development goal of improving the quality of exhibitions and online and offline communication. The positioning of the exhibition will also change. In 2014, China International Furniture Fair has begun to transform, export-oriented, high-end domestic sales, original design and fashion leading as the leading of the exhibition, and achieved very good results. After the exhibition, 284 new companies have requested to exhibit. The expansion of the 2015 Furniture Fair and the survival of the fittest by exhibitors have improved the quality and laid a solid foundation.
At the same time, the New International Expo Center also launched a new initiative to improve service quality this year. Its 2.0 goal is to build New International into the best service quality venue in China, which coincides with Bohua's goal of improving quality. We look forward to working with Shanghai New International Expo Center for a win-win situation in the next decade, for China and Shanghai. The exhibition industry is taking off.
The article was edited by Nankang Home Network.
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