At the end of the year, the home market ushered in the final sales sprint of the year. The sales performance at the end of the year not only determines the overall performance of the fourth quarter, but also plays a vital role in the sales performance throughout the year. In order to produce a beautiful performance table at the end of the year, home furnishing companies will increase their incentives and strive to win and sprint performance. However, in the increasingly competitive home market, price cuts can not fully capture the hearts of consumers, high-quality, fit products can make consumers pay.
Shop big quality and excellent consumer shopping is guaranteed
Today's social and economic development is rapid, and people's living standards are getting higher. The more developed the commodity economy, the more critical consumers are about the products they buy. The home market is uneven. Consumers are not only looking at the lower-priced products when they buy, but prefer to spend a little more money on large-scale home stores. This is because large stores are not only complete in categories, but also in large-scale stores. The choice of home has quality assurance, after-sales service is also satisfactory and assured. Large-scale stores like the Red Star Macalline are well received throughout the country. The store's modern hardware facilities, first-class shopping environment, and international standards are popular among consumers, and adopt a vertical zoning pattern. Half of the area is building materials, half of the area is furniture, and the same floor can be used to select building materials. It is also possible to purchase furniture products to facilitate consumers. As the home of the national chain, it not only implements the principle of “famous goods into the storeâ€, but also takes the lead in implementing the “first paymentâ€. In addition, it also introduces a one-month return and exchange, zero delay commitment, etc. Series after-sales service guarantee system. Really let consumers have no worries when purchasing home.
Fighting for the colorful store promotions
Near the end of the year, the home store racked its brains in order to sprint sales. The reporter found that the recent home furnishing stores can be described as actions, which are promoted in different ways, especially in the previous period. The special promotional activities with different themes come one after another. This is because with the change of consumption concept, the simple store promotion has been difficult to attract consumers' attention, such as sending love, year-end carnival, general manager signing such high style. Activities can increase the popularity of the store. From December 6th to 7th, Red Star Macalline will hold a large-scale promotion of “Love the Family's 5th Anniversary for Love and Warmthâ€. There will be 3,600 warm-room packages and 7,500 warm-hearted products to benefit consumers, and also launched pre-stored 4600. When the 5000 flower, the general manager signed a huge discount of 5%. At the same time, the actual home will also be promoted at the end of December 6th. At the end of this year, not only will the entire furniture and building materials be paid after the discount, but also 5% subsidy, and 50-inch TV can be extracted. In addition, there are special low-priced goods, such as "5 yuan lamp, 9 yuan column basin, 99 yuan toilet", etc., truly bring benefits to consumers.
Brand marketing, high-end furniture prices, personalization
“Those high-end furniture is not cheap at first glance, or pick some cheap ones!†As the year approaches, many citizens want to use long holidays to decorate their new homes. However, when it comes to some high-end furniture stores, many citizens think that high-end is inevitably expensive. Can not help but "distracted". When reporters visited various high-end furniture stores in Xi'an recently, they found that some high-end brand furniture also began to be greatly promoted in order to achieve the year-end sales target. The discounted price of furniture in these stores is almost equal to the price of some low-end and mid-end stores, presenting a market state of high-end furniture prices. Gujiajiao official flagship store recently launched a coupon, and in the double eleven to carry out discount promotions, booking more than 2 free deposits. On December 11th, Nanyang Dick will join hands with the famous artist Tang Guoqiang to create the “History of the Yearâ€. During the event, the full suite of furniture will be purchased in one stop, and you will enjoy the “model home†engineering service and the ultimate discount for Nanyang Dick Furniture. The products for sale cover the international popular frontier style solid wood furniture such as “Modern Confucianismâ€, “German Aesthetics†and “Modern and Simpleâ€, which is really making high-end furniture civilian.
Suzhou home network editor, the article comes from the Internet.
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