Domestic aluminum alloy doors and windows need to enhance brand value

[China Aluminum Industry Network] The added value of products is based on the original value of the product and the value created through effective labor in the production process, that is, the new value added to the original value of the product. The realization of the added value lies in Connect through effective marketing methods. Because the product creates and satisfies the customer's higher level demand, the enterprise obtains the excess return. That is, the difference between the price paid by a consumer for obtaining a product or service and the cost paid by a company for a product is an added value. The larger the difference is, the higher the added value the enterprise obtains.

A few days ago, the Hong Kong Maritime Association and the Marine Police also seized 11 boxes of 286 new iPhone6 ​​smartphones, worth about HK$1.6 million. Apple's iPhone series products often lead the trend of the world's mobile phones and create a global fashion. Its new product, the iPhone6, went on the market and launched a wave of buying. Why did Apple's iPhone series just start to set off a wave of buying? I believe that in addition to the value of the brand itself, the added value of the product also accounts for a large proportion.

The so-called added value is the value created through effective labor in the production process based on the original value of the product, aiming to increase the value of a product or service in the minds of consumers. As we all know, we not only buy a car to buy a bag to attach importance to the brand, even buying windows and doors also attaches great importance to the brand, the importance of brand value can be imagined. On the question of how to enhance the value of brands and doors in the industry, the following answers are given to understand how they work hard to increase brand value.

Good product quality

"First of all, good product quality is the basic value of the brand." Insiders said that with good product quality and consumer confidence, the brand will be of concern to consumers. A brand that consumers believe must focus on product materials, processes, and more. The window and door industry is no exception. It is understood that some companies have performed better in this area. The raw materials of the products are all made of imported raw materials. The hardware accessories are all independently developed or imported from Germany to ensure the quality of raw materials. In addition, during the production process of doors and windows products, advanced product equipment and technology may be adopted to ensure high quality of manufactured products.

Complete service

In addition to product products that can enhance brand value, perfect services are also a factor that reflects the value of the brand. Whether or not you have good service is one of the criteria for consumers to measure whether they are in business or not. With the homogenization of products and the higher degree of standardization of enterprises, good service has become an unnamed asset of corporate brand value. As the saying goes, "three-point product seven points service." This is also true in the window and door industry.

For consumers, doors and windows companies need to make every guide shopping guide to go through professional skills and product knowledge training, to ensure that the guide service for consumers can allow consumers to experience the "home away from home" consumption process. In addition, a complete set of pre-sales, sales, and after-sales service systems have been formulated for consumer companies so that when consumers purchase doors and windows, they experience a one-stop service.

In addition, companies also need to provide comprehensive support policies for dealers. Joining dealers is to provide guidance services, provide professional technical support for customers, and provide marketing planning services for dealers.

Increased brand influence

As we all know, brand awareness and reputation are key brand assets. In a highly competitive market segment, it is critical for companies to increase brand awareness and generate actual sales revenue. The bookmaker mentioned that in enhancing the influence of the brand, it is necessary to maintain the relationship with consumers and gain the trust of consumers, increase consumer loyalty to the brand, and further strengthen business and technological innovation to turn innovation into reality. It is an effective way to build reputation.

It can be seen that the development of the enterprise is inseparable from the support of high-quality products, perfect service support, and strong brand influence. To enhance the brand value, the company has become the industry benchmark brand and has been recognized by the market.

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