Counterattack successfully saved the city's good policy?
During the "Double Eleven" war, both the sales of goods, the number of sellers with sales exceeding 10 million yuan, and the unit price of passengers all set a new record for e-commerce sales. Among them, the home industry is also synchronizing the "speed and passion": the trading volume of all-friends furniture broke the 100 million mark on the day, Qumei Furniture sold more than 20 million online on the same day, and the cool housekeeper took the Taobao children's furniture sales champion. ......
Today, the overall downturn in the home market, the network "double eleven" high turnover seems to inject a centering agent for the market, bringing warmth. The e-commerce of furniture has become the direction, and many furniture e-commerce companies have also made this wave more and more.
Jia Shibi, vice president of furniture operations, told reporters that in the past two years, Quanzhou's household goods industry has developed rapidly in the field of e-commerce, especially for "simple" household items such as shoe racks and storage boxes. It is understood that Quanzhou currently has about 10 companies specializing in “simple†homes, and in the field of e-commerce, Quanzhou is also at the forefront of the country.
It is understood that the company where the new company is located began to operate e-commerce in 2010. In just two years, the business has been built to more than a dozen online shopping platforms, with monthly sales of 5 million, accounting for nearly 30% of the company's total sales.
At the "Double Eleven" online shopping festival, Jiashi was as good as the furniture. "The flow and sales of the 'Double Eleven' activities are four or five times higher than usual, and the activity conversion rate of 10% is much higher than that. Usually 1% level, equivalent to 10 people click, there is 1 person to deal, which is very optimistic."
Shi Zhixin said that the channel model of household goods has gone through three routes from wholesale to Shangchao to e-commerce, and e-commerce is a big trend. "The US market in 2011, e-commerce in the three channels of household goods. The model accounts for 45%, while China has less than 15% and the potential is huge."
Does the store participate in the trade-in to reverse the game situation?
Buy furniture is to go to the store, or choose other ways? This has always been a matter of hesitation for consumers, and it is also the key to the game between traditional stores and new models. However, this year’s “old-for-new†pilot has smashed the popularity of emerging sales channels, and the huge temptation of such subsidies will A large number of consumers have pulled back to traditional stores.
A 5,000 yuan brand of furniture, in the five pilot stores to participate in the old-for-new subsidy 10% activities, 4,500 yuan will be able to win, but in the brand independent store to buy 5,000 yuan. The same product of the same brand, the purchase price difference of 10% in different places (5% after the end of the government pilot), has become the current situation that Beijing people must face when buying furniture. And if the price difference of 10% (5% after the end of the government pilot) persists, it will directly change the household consumption habits of more people.
For example, the choice of furniture can no longer be ignored, first ask which brands participate in the old-for-new activities become the top job; buy furniture must be settled first, brands and products without new subsidies have to be used as an alternative; purchase furniture and return to traditional stores, if not For new activities, independent stores with good environment, full range and good service will be “isolatedâ€...
Who will make sacrifices when he will become a million?
In fact, the e-commerce competition for dealers' sites has long been a common problem in the furniture industry.
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