2012 has come in people's expectations. The paint market that has been low-key for a year seems to be continuing the trend of the past year. It is placid, steady, and exciting. The paint industry, which is closely related to the real estate industry, is still looking for new breakthroughs. In the long run, the overall real estate environment in 2012 remains elusive, real estate control policies continue to maintain pressure, labor and production costs are not small, let alone a record high CPI since 2011. Many optimistic external economic conditions seem to make paint companies unable to see through the prospects.
However, there is also sunlight in the temporary haze. In 2012, 10 million sets of affordable housing will strongly promote the development of the architectural coatings market. According to experts' estimates, China’s CPI in 2012 is generally falling, and inflation is expected to be significantly lower than in 2011. Here to paint companies a few tips, do not seek to play a very important role, only hope to help the industry move forward.
Accelerating technological innovation Effectively combining product technology is the primary productive force, and innovation is an important driving force for the continuation of technology. At present, there are many homogenization products in the paint market, and it is difficult for ordinary consumers to distinguish between green paints, latex paints, and wall paints. Product differentiation is particularly important at this time. Coating companies attach importance to innovation, can effectively save production costs, increase production efficiency, and cooperate with correct and effective publicity measures to make products more easily accepted by the market.
Product portfolio is the trend of the industry development. At present, many companies have begun to pay attention to the product mix. Although single-product sales of paint are still the mainstay, the superior product series can effectively integrate resources. Every company can't say that its products have 100% advantages for other companies, but a certain degree of combination can help enterprises to open the gap, but if the company's product portfolio is not scientific, product line, product group management confusion, blind pursuit Diversification of products, regardless of category, regardless of the system, will be less effective. In order to directly and effectively combine products, it is more important to go deeper into the market and study customer needs.
Lower attitudes, integrity management, and product safety In 2011, there were many problems with product quality, business production accidents, and so on. Some consumers who are already fragile have had a great crisis of confidence in China’s production. Consumption and security are the theme of the annual meeting of China Consumers Association 2012. These five words not only represent the society's expectation for product safety, but also make the producers of the first ring of the industry chain clear their own responsibilities, honest production and management, and product safety. Put in the first place. As the coating with the largest area in the home improvement process, companies naturally have the responsibility to ensure safety, and through practical actions to allow consumers to understand the safety production process and feel comfortable using paint products.
The differentiation of service systems reflects that outstanding companies are not only excellent manufacturing companies, but also companies that have a perfect service system to respect their customers. The establishment of a complete pre-sales and after-sales service system can improve the brand's added value, and also promote the brand to a certain extent. Now many companies are promoting service concepts, but the effect is different but the key point is the change of business ideas, as well as long-term benefits and short-term benefits. There are many companies that earn 1 million, and only a handful of companies have achieved 100 years. The purpose of the service is to make the customer more satisfied with the brand, and how to strengthen the service differentiation in the case of ensuring the operating cost of the enterprise is an issue that the company should consider.
Channel development Multi-channel development The development of the paint industry so far, although not to mention market saturation, but the market competition in some developed regions is also very fierce. As a new era of innovative coatings companies, they must dare to break new ground and break through traditional channel restrictions with new ideas and perspectives. In recent years, the increasingly popular e-commerce channels have attracted the attention of many companies. Although e-commerce channels currently account for a relatively small percentage of sales for each company, the value of secondary sales and secondary brand promotion it generates is incalculable.
In recent years, the country has continuously increased its efforts to build new rural areas and “building materials to the countryside†has also made more rural consumers feel the benefits. In fact, for the rural consumer market, paint products are easier for consumers to accept than other home products. The three- and four-tier cities and rural markets that occupy a huge area of ​​China's territory can be said to be a very attractive cake.
Dealer construction dealership is the responsibility of the enterprise in the market terminal, directly affecting the company's image in the terminal in each region. Now that the market environment is complex, many paint brands have emerged, and many dealers have miscalculated the situation, leading to the lack of competition with the market. As a coating company, we must set an example to help dealers analyze the local market, change business ideas, and give distributors the concept of co-prosperity and common advancement and retreat. In addition, dealers are also required to formulate a set of strict standards. Selecting high-quality, powerful, and innovative distributors can help companies better. Companies also need to help distributors select products that are suitable for local conditions, establish service systems that comply with the local market, and publicize the means.
However, there is also sunlight in the temporary haze. In 2012, 10 million sets of affordable housing will strongly promote the development of the architectural coatings market. According to experts' estimates, China’s CPI in 2012 is generally falling, and inflation is expected to be significantly lower than in 2011. Here to paint companies a few tips, do not seek to play a very important role, only hope to help the industry move forward.
Accelerating technological innovation Effectively combining product technology is the primary productive force, and innovation is an important driving force for the continuation of technology. At present, there are many homogenization products in the paint market, and it is difficult for ordinary consumers to distinguish between green paints, latex paints, and wall paints. Product differentiation is particularly important at this time. Coating companies attach importance to innovation, can effectively save production costs, increase production efficiency, and cooperate with correct and effective publicity measures to make products more easily accepted by the market.
Product portfolio is the trend of the industry development. At present, many companies have begun to pay attention to the product mix. Although single-product sales of paint are still the mainstay, the superior product series can effectively integrate resources. Every company can't say that its products have 100% advantages for other companies, but a certain degree of combination can help enterprises to open the gap, but if the company's product portfolio is not scientific, product line, product group management confusion, blind pursuit Diversification of products, regardless of category, regardless of the system, will be less effective. In order to directly and effectively combine products, it is more important to go deeper into the market and study customer needs.
Lower attitudes, integrity management, and product safety In 2011, there were many problems with product quality, business production accidents, and so on. Some consumers who are already fragile have had a great crisis of confidence in China’s production. Consumption and security are the theme of the annual meeting of China Consumers Association 2012. These five words not only represent the society's expectation for product safety, but also make the producers of the first ring of the industry chain clear their own responsibilities, honest production and management, and product safety. Put in the first place. As the coating with the largest area in the home improvement process, companies naturally have the responsibility to ensure safety, and through practical actions to allow consumers to understand the safety production process and feel comfortable using paint products.
The differentiation of service systems reflects that outstanding companies are not only excellent manufacturing companies, but also companies that have a perfect service system to respect their customers. The establishment of a complete pre-sales and after-sales service system can improve the brand's added value, and also promote the brand to a certain extent. Now many companies are promoting service concepts, but the effect is different but the key point is the change of business ideas, as well as long-term benefits and short-term benefits. There are many companies that earn 1 million, and only a handful of companies have achieved 100 years. The purpose of the service is to make the customer more satisfied with the brand, and how to strengthen the service differentiation in the case of ensuring the operating cost of the enterprise is an issue that the company should consider.
Channel development Multi-channel development The development of the paint industry so far, although not to mention market saturation, but the market competition in some developed regions is also very fierce. As a new era of innovative coatings companies, they must dare to break new ground and break through traditional channel restrictions with new ideas and perspectives. In recent years, the increasingly popular e-commerce channels have attracted the attention of many companies. Although e-commerce channels currently account for a relatively small percentage of sales for each company, the value of secondary sales and secondary brand promotion it generates is incalculable.
In recent years, the country has continuously increased its efforts to build new rural areas and “building materials to the countryside†has also made more rural consumers feel the benefits. In fact, for the rural consumer market, paint products are easier for consumers to accept than other home products. The three- and four-tier cities and rural markets that occupy a huge area of ​​China's territory can be said to be a very attractive cake.
Dealer construction dealership is the responsibility of the enterprise in the market terminal, directly affecting the company's image in the terminal in each region. Now that the market environment is complex, many paint brands have emerged, and many dealers have miscalculated the situation, leading to the lack of competition with the market. As a coating company, we must set an example to help dealers analyze the local market, change business ideas, and give distributors the concept of co-prosperity and common advancement and retreat. In addition, dealers are also required to formulate a set of strict standards. Selecting high-quality, powerful, and innovative distributors can help companies better. Companies also need to help distributors select products that are suitable for local conditions, establish service systems that comply with the local market, and publicize the means.
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