After leaving Huawei's glory, Liu Jiangfeng chose to start a business. At present, this star-studded star entrepreneur has cut into the fresh e-commerce through the "zero inventory, light cold chain and self-built logistics" approach.
In his speech, Liu Jiangfeng revealed that there are more than 120 distribution stations in Beijing's Fifth Ring Road. Through the cooperation with offline merchants, consumers can place orders and deliver them within one hour. According to Liu Jiangfeng, there are already 1 million new e-commerce providers, and plans to cover them in Hangzhou, Shanghai and Shenzhen in the future.
For this venture, Liu Jiangfeng was deeply touched:
"In fact, doing fresh agriculture is a very bitter thing. In the traditional industry, after more than 20 years of communication, after jumping to the Internet industry, we have presented many challenges to us. We used to sell communication equipment, 100 million US dollars, 200 million US dollars, dozens of dollars. I also talked about billions of dollars. Later I sold mobile phones and changed them into two thousand dollars and three thousand dollars. Now sell radishes, cabbage, ten, twenty, if the radish is 1.2 yuan / kg, you mark 1.25 yuan / kg test Try it, and immediately complain about 5 cents. After the consumers are different, the business model and economic model are different."
The following is the full text of Liu Jiangfeng's speech.
Everyone who knows e-commerce knows that fresh e-commerce is the hardest part, and after the arrival of the mobile Internet, e-commerce has become old, why do we still do it?
I have a basic assumption. Everyone knows that in the past ten years, China has been in Ali, Jingdong or Vipshop. They are all developing under the Chinese demographic dividend environment: Taobao starts from women, clothes , toys; Jingdong started from 3C, they are very successful.
At present, when people buy daily necessities, what is lacking is the fresh food, fruits and vegetables, chicken, duck and fish that are closely related to daily life. The e-commerce model has not opened this channel. I met a friend that day and I said that I often Buy beef on the e-commerce platform, you send him ten times of food, nine times good, he can't remember, once sent bad, he remembered. We assume that in the next 3-5 years, China has already had a big or unicorn's fresh or lifestyle goods. The No. 1 shop is doing a good job. I buy the net is also good. They first make fruit, then do it. Imported seafood, and then count down, there are only a handful of categories that can make fresh e-commerce, and it is a very big challenge to the traditional e-commerce model. We propose multi-point distributed e-commerce, and we hope to break the time and space. Everyone knows that now is called "Internet +" to connect everything, we hope to connect everyone's dinner table with the Internet.
From the perspective of the Internet, the first generation of connections in the past was the flow of information, using the demographic dividend to monetize information. This is the business model of the past portals including the first generation of the Internet. In the second generation, Ali and Jingdong were online and offline orders, and the traditional retail industry was greatly affected. We hope to open the order in the e-commerce, integration of online and offline orders. The scenarios are common, and we hope that consumption patterns and consumption habits can be unified, whether online or offline. This is the goal of life mobility that we hope to achieve.
Specifically, living e-commerce is traditionally divided into sending out and sending back. What we really want to do now is on-site service. The O2O of on-site service is indeed more and more, the biggest one is fresh home, there has been no A large supplier, there are many homes in Beijing that are regionalized or provide services in one area. We hope to be a national fresh e-commerce platform.
For fresh e-commerce, to solve a series of problems, what you eat is often not set by you, what is sold next to the supermarket, when consumers face the mall or supermarket, there is actually no bargaining power and participation rights, we I hope that our fresh e-commerce platform can bring together consumers' needs, and use the C2B model to be able to tow merchants and even traction suppliers to do more customization.
In fact, doing fresh agriculture is a very bitter thing. In the traditional industry, after more than 20 years of communication, the entire management model is different. After jumping into the Internet industry, it poses many challenges to us. I used to sell communication equipment, 100 million US dollars, 200 million US dollars, billions of dollars, and later sold mobile phones, changed to two thousand dollars, three thousand dollars, now sell radish, cabbage, ten, twenty If the radish is 1.2 yuan / kg, you bid 1.25 yuan / kg try, immediately complain about 5 cents. After the consumers are different, the business model and economic model are different. We hope that more fresh food can become the largest fresh e-commerce platform preferred by China or Chinese. What is our biggest difference? We call distributed. In Beijing's Fifth Ring Road, there are probably more than 120 distribution stations, which cooperate with offline merchants. In Beijing, we cooperate with supermarkets such as Wumart, Metro and Hualian, and deliver them within one hour of the Beijing Five Rings. Delivered within one hour. Distributed e-commerce, no inventory, relying on traditional Shangchao inventory, cold chain also rely on traditional suppliers, we do not do cold chain, but we do supermarket procurement and landing distribution. For consumers, it seems that I am providing a supermarket purchase. For Shangchao, we provide e-commerce transactions and final mile delivery. Hangzhou, Shanghai and Shenzhen will be fully covered. By the end of June, there have been 1 million users. The main ones are in Beijing. You are welcome to experience a lot of fresh differences.
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