The recent emphasis on the "new normal" in economic development by national leaders has reinforced China's acceptance of a slower growth trajectory. President Xi Jinping, during his recent visit to Henan, highlighted that China remains in a critical period of strategic opportunities. He urged confidence, urging officials and citizens to adapt to the new normal while maintaining a steady and rational mindset.
The term "new normal" was first introduced by Mohamed El-Erian, CEO of the Pacific Investment Management Company. Though its meaning varies across sectors, it is generally used in Western media to describe a slow and challenging recovery phase following economic crises. In China, the concept has gained traction as an essential part of macroeconomic discourse.
An official from a government ministry recently told *China Business News* that China’s economy inevitably reflects the "new normal," emphasizing the need to shift perspectives from past norms to this new reality. This formulation has received widespread support among economic policymakers, helping to unify thinking and reinforce the idea of restructuring and long-term stability.
While the term originated in global financial circles, China has developed its own interpretation. At the 2010 Davos Forum, a speaker suggested that the world may not return to pre-crisis stability, but instead face a new normal. Chinese scholars like Li Yang have since applied this concept to global and domestic economic conditions, noting that the current crisis differs from previous ones due to policy interventions that prevent sharp downturns.
In the post-crisis era, many analysts use the "new normal" to analyze China's economic evolution. Fitch, for instance, noted that China's GDP growth aligns with this new trend, suggesting a soft landing rather than a crash. Experts such as Liu Pei-lin from the State Council Research Center highlight several characteristics: slower growth compared to the past decade, but still high relative to other economies; a shift from investment-driven to innovation- and consumption-led growth; and structural changes, including a growing service sector and declining investment share.
Li Huiyong, a macro analyst at Shenyin Wanguo, points out that under the new normal, China’s economy transitions to medium-to-high-speed growth, driven by innovation and consumption. Risk management becomes more important, and reform challenges must be carefully addressed.
Despite these shifts, concerns persist. Mainstream discussions often focus on issues like local debt, financial risks, overcapacity, and rising costs. Wang Yiming, former head of the National Development and Reform Commission, identified four key challenges: overcapacity, rising factor costs, weak innovation, and increasing financial risks.
Market experts also note that China’s competitive edge is reaching a bottleneck. A veteran bond investor pointed out that China’s cost advantage, which fueled past growth, may soon fade. UOB’s research suggests that China’s moderate growth will continue into 2014, supported by ongoing reforms and structural adjustments.
Recent data, such as the April PMI reading of 50.4, confirms this trend, showing a weak rebound compared to the previous year. Analysts suggest that the slowdown began in late 2010 and is part of a natural transition phase. Liu Pei-lin emphasizes that the new normal is shaped by technological gaps and economic fundamentals, and that objective expectations are key to a smooth transition.
To navigate this new phase, China has adopted a strategy of transformation and targeted stimulus, avoiding large-scale fiscal measures seen after the 2008 crisis. Officials stress the importance of market mechanisms, regulatory reforms, and initiatives like free trade zones and the Belt and Road project to unlock new growth potential.
Liu Pei-lin highlights two urgent tasks: addressing existing risks and promoting structural upgrades. He argues that replacing real estate with advanced manufacturing as a growth driver is crucial. Without this shift, China risks falling into a lower growth trajectory, which would be a difficult and undesirable outcome.
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