Meijun Home Furnishing will explain to you the "running road" of Baopai dealers in Europe!
In recent days, it is not an exaggeration to describe the “earthquake†in the Baotou home furnishing circle in Inner Mongolia, because the Chinese home furnishing brand Oupai Wardrobe Dealer has “run away†.
Moreover, several stores in Baotou Oupai Wardrobe have been closing stores for a period of time. This not only shocked the industry, consumers also “explodedâ€.
What is questionable is that as the top enterprise in the "rich list" of China's household manufacturing industry, Oupai Home Furnishing has always advocated the so-called store management of the technology and information system, but now distributors play "missing" . The over-expansion of the dispatch home is caused by out of control.
Oupai wardrobe suddenly closed
More than one hundred customers spontaneously defend their rights Â
In front of the door of the Oupai wardrobe in the Yigong store in Baotou, there were many customers who came to discuss the story. After knowing that several stores in the Oupai wardrobe were closed, everyone organized a consumer rights group. In just a few days, more than 100 customers have joined the group.
Ms. Tang: "When we counted more than 70 people that day, we have reached more than 3 million. Now there are 157 people. There is no specific statistics (amount). The number is less than 12 thousand, and the number is more than one hundred thousand."
It is understood that some of these customers have signed contracts at the Jinpai Building Materials Store of the Oupai Wardrobe, some of them have furniture ordered at the Mindong Store of the Actual House, and others are purchase contracts concluded at the Oupai Wardrobe Yigong Store. But no matter which contract is signed in the store, most customers are required to pay the full amount.
Ms. Xie: "They said that they can only go to the factory to make custom furniture after paying the full amount. If they don't pay the full amount, the manufacturer will not do it. At that time, they believed that Oupai was a brand.
Because all of them are custom-made furniture, customers feel that they can understand the full payment . After all , they are well-known brands and should be guaranteed . It wasn't until Jinrong Building Materials City and the Oupai wardrobe in the actual home of Mindong store closed, that customers of custom furniture from these two stores began to worry about whether their orders would be problematic.
Because the house Yigong is actually the headquarter of Baopai Wardrobe and the last closed store, these customers eventually gathered here. All stores are closed and agents cannot reach them, and customers can only send their hopes to the European headquarters. Consumer groups.
At the Yijiagong store in the home, the reporter contacted the person in charge of the business. The person in charge with the surname Sun told reporters that a certain deposit was charged when the shop was leased to the Opai wardrobe. In the event of a dispute, the mall will be responsible for the customer, but only if the customer signs a purchase contract with the actual home.
Because the contracts held by more than one hundred customers who are currently in trouble are all signed with the Oupai wardrobe, the home will not use the merchant's deposit to pay these customers.
On the 25th, according to the latest news from Baotou News Network: Zhuang Mou, a distributor in the Baotou area of ​​the Oupai Wardrobe, was arrested by Baotou police.
At present, with regard to the arrest of Zhuang, the relevant department of the Baotou Municipal Public Security Bureau said that the case is under investigation and it is not easy to disclose any details. The specific situation will be released later.
The consumer Mr. Dong said that they had reported the case to the Baotou Economic Investigation Detachment. "Now, according to the police's requirements, the contract and the bills issued at the time of purchase are being sorted out, and the purchase is written and submitted."
The reporter learned that now the European manufacturer has accepted the information registration of consumers in the original European wardrobe wardrobe store in the house of the first house. The specific time is from 26 to 28.
However, according to Mr. Han, the installer of Oupai Wardrobe, Oupai factory staff only registered consumers and were not responsible for employee issues. "It is recommended that we go to the labor inspection department."
In the past two days, Baotou News received a number of messages from consumers, asking whether the mall is responsible, whether the European cabinets and the European cabinets are the same thing.
After interviewing the relevant person in charge of the European cabinets, the reporter learned that the European system is divided into six systems: the European cabinet, the European wardrobe, the European bathroom, the European wooden door, the European wallpaper, and the European furniture. Each system They all have different agents, all of which are independent legal persons and operate independently, and have no relationship with each other.
As for whether the shopping mall is responsible, Sun Qilin, the head of the Yigong Store, said that the house is a rental store, and the merchant has an independent business license. All his actions are personal behaviors and have nothing to do with the stores.
"Actually, the home does not sell any products. We just provide a platform. Before the merchants enter the market, we also review the qualifications. And the store has posted a unified cash register prompt when it opened."
Is it a human disaster?
Crisis caused by the rapid expansion of Opie Home! Â
As the leading enterprise in the industry, Oupai has always been regarded as an example of customized furniture in the industry, but the rapid and low-cost expansion in the past two years has actually brought the company into a deadlock. The Baotou dealer's "volume run" is only a warning.
In recent years, the rapid development of the panel customization industry has brought some bad effects to the overall home furnishing manufacturing industry. The channel has expanded rapidly under the "kidnapping" of capital, and "crazy advertising" has been added to "low-price competition" to seize it. market.
However, with the end of market dividends, real estate regulation, and downward pressure on the economy, many problems were exposed early. Many custom-made slab stores are caught in a low-price competition that cannot be extricated.
The rapid expansion of Oupai Home Furnishing has also brought a series of chain reactions, and the quality problems have gradually emerged.
As early as March last year, there were media reports saying: "Consumers have complained about the fact that Opie products have falsified and defended their rights. The cause of the incident was a complaint from Mr. Fu, who worked in Shanghai, reflecting the fact that he purchased the European-style bathroom and cabinet products, suspected of falsifying the origin, and serious quality problems. So far the problem has not been completely resolved.
It is undesirable to unilaterally pursue the speed of development, sacrifice product quality, and thus lose the balance and consume consumers' trust in the brand. The premise of brand upgrade is quality upgrade. Only by grasping the quality of products can consumers become the first choice for consumers to purchase, so as to maintain their own size in the fiercely competitive home market.
The "accident" of the European wardrobe warned us that the cultural values ​​of an enterprise will determine its destiny. Only by removing "falseness" and "vanity" can enterprises develop steadily and for a long time, and they need to adopt the strategy of competition and cooperation to jointly create a healthy environment for the industry in a way of benign competition.
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