Home improvement market has entered the "package age"

When it was still warm, the home improvement market in Rongcheng had already become a lively scene. After a short period of “dwelling” during the Spring Festival, both the decoration company and the owners who had intentionally renovated had already “ready to move”. The reporter recently learned from interviews with the Chengdu-based home improvement building materials market that various decoration companies have already begun preparations for promotional activities and have issued discounted discounts, allowing the spring of 2013 to rapidly enter the “package age”.

The home improvement market quickly warms up to prepare for the "Spring City"

With the gradual recovery of temperatures, the Chengdu home improvement market also ushered in the first golden spring of the year. According to industry sources, the climate in spring and autumn is relatively dry, which is conducive to the volatilization of moisture. Therefore, it is the most suitable time for home improvement in the year. In this feast, it was the sensitive home improvement company that took the lead in responding. This weekend, the Lantern Festival, the designer of the model will accompany you free inspection room, budget; create beautiful home decoration is a generous year, the first wave of ultra-unique storm landed to send tablets, wine, Fuji cameras, hood, stoves, etc.; Now that the decoration, innovative thinking will allow you to enjoy great opportunity to save money; of course, on the home to be outdone, 90m2 hardcover only need more than 30,000, but also contains a full set of furniture ... ... Home improvement companies have made every battle, have a beachfront market, dating This spring season.

Package companies competed for the first piece of cake in the New Year market. Compared with the decoration of guerrillas in previous years, home improvement companies through continuous mode reform and innovation, with their own unique advantages, many companies have emerged in succession, and have made consumers succeed. A familiar brand. After the new package decoration mode was first introduced to the market, it was well received by everyone. The main materials for the decoration included floor tiles, wall tiles, flooring, cabinets, sanitary ware, doors and door covers, ceilings, and wall paints. With clear prices, complete packages, and seamlessly connected services as the main features, an open and transparent price system, no overlapping charges, and clear and concise consumption have truly allowed consumers to save time and effort. In the home improvement field, brands such as Shangyi Decoration Co., Ltd., which launched the package model first, as well as Shangsheju, Chuangmeijia, and innovative thinking and decoration brands of the rising stars, are all integrating major material brands and have launched their own experience centers. And materials mall, from a single home improvement company into a platform for the supply of materials business, home improvement company's business did not lose weight because of playing a more important role, but it is even more powerful.

The homogeneity of the package is serious. The market still needs to witness. When the package company suddenly rises, the problems exposed are obvious. The purpose of the renovation is to provide customers with personalized products and services, but due to the short development time of the industry, in addition to a few major brand companies, the general decoration company is difficult to introduce its own brand characteristics, can only say that the provision of decoration service. Therefore, the appearance of homogenization of decorative companies is serious and has become a bottleneck for the development of package decoration.

In order to truly attract customers, in addition to providing services, many companies have realized that seizing business integrity is the only way to success, but today, as the competition becomes increasingly fierce, they must also have their own characteristics in order to attract more. customer of. At present, many home improvement companies are constantly improving themselves. They are either known for designing, or are known for their services, or attract customers with engineering quality. They are trying hard to get rid of the shadow of homogenized products and move toward new ones with their own characteristics. the way.