Campus Safety Accident Leads to Education and Security Craze

On December 14, 2012, a shocking campus security incident occurred on both sides of the ocean. In China, at 7 o'clock in the morning on December 14th, a 36-year-old man chopped 22 primary school students and 1 old man with a kitchen knife at the Chendeng Village Primary School in Wenshu Township, Guangshan County. On the other side of the ocean, a shooting incident occurred on the 14th in a primary school in Connecticut, killing at least 28 people, most of them children aged 5 to 10 years. Campus security incidents have escalated from a single major domestic accident to a widespread problem in countries. Campus security is always catching, but campus security is always closed. Campus security accidents have caused an upsurge of campus security construction and become an index of education security market outbreaks.

How large is the education and security market?

The recent frequent incidents of school violence have aroused the public’s awareness of security and also made campus security a social concern. The government, schools, and all parties in society work together to arm the campus. The campus security market is rapidly becoming hot. At present, security in most schools is left blank, which is a fertile ground for the security market. According to industry analysts, the school's large-scale market demand will activate the development of the security industry. In the future, the security market will enter a high-speed development period dominated by public security.

How large is the size of China's education and security market? It cannot be described by a specific number. However, based on the current situation, we can make an initial estimation: According to the various stages of schools (kindergarten, primary and secondary, universities) and the economic conditions and scale of each school In other situations, the investment status of school security project funds is not the same. In general, the amount of investment needed for kindergarten security projects ranges from 50,000 to 200,000 yuan, from 100,000 to 500,000 yuan in primary and secondary schools, from 2 to 5 million yuan in ordinary colleges and universities, and some universities even reach tens of millions.

We will analyze the specifics of colleges and universities as an example. If the campus covers an area of ​​3,000 mu to 4,000 mu, there are tens of thousands of students and faculty in the school. There are generally universities with two or more campuses, and there are approximately 200 monitoring sites. ~300, 80 to 150 points for the front end of the alarm, and 50 to 80 users for the anti-theft alarm network. This kind of comprehensive security project for colleges and universities, the security system needs to invest about 4 million yuan. At present, there are altogether thousands of ordinary colleges and universities in the country, and as a rough calculation, the security market for colleges and universities will have a market size of several billions.

In addition to the security market in colleges and universities, the scale of the security market in primary and secondary schools can not be ignored. Although the primary and secondary schools’ funding sources are tight and single, they are uniformly funded by higher education units. However, the scale of security products involved is not inferior to that of institutions of higher education. The first is the electronic proctoring online patrol system. Starting from 2007, the Ministry of Education examinations The center issued documents to various places, and it is necessary to gradually improve the online inspection system for college entrance examinations and education examinations throughout the country, and to build a five-level network system for college entrance examinations nationwide.

Judging from the current market conditions, the average investment for a college entrance exam is between 8,000 yuan and 10,000 yuan. The number of examination rooms required for various examinations such as the Beijing college entrance examination, high school entrance examination, entrance examination, examination, and self-evaluation is about 9,000 classrooms; Henan Province needs 8,000 entrance examination centers, and Jilin Province needs 7,000 entrance examination centers. It can be seen that there are tens of millions of examination and examination systems for education examinations in each province. There are 31 provinces and municipalities (municipalities directly under the Central Government) in China. The market capacity of the electronic inspector online inspection system is nearly 3 billion yuan.

Which companies will take the market for education and security?

After the construction of the “Safe Campus” opened the gate of the campus video surveillance market, which was originally somewhat quiet, the education and security monitoring market still maintained a rapid development. From the aspect of products, many equipment manufacturers have the same feeling: in 2008-09, the competition has become more intense, and an obvious price war has begun. In addition, security products gradually enter the IT market, which means that some types of security products have begun to enter the era of meager profits. Currently, the main security forces in the campus security market mainly include the following types:

1, traditional brand security equipment manufacturers

This category is mostly an early domestic and international first-class video surveillance product brand manufacturers. They started earlier and were good at monitoring equipment or providing industry solutions. However, with the development and changes in the domestic market, such manufacturers are often better than some foreign equipment manufacturers in making use of their product advantages, R&D strengths, and understanding of the education and security industry in digital or network equipment. For example, Tianwei Albert, Hangzhou Haikang, Tianjin Ya'an and other manufacturers, especially the back-end products of the campus security market, such as matrix, DVR, encoders and other such back-end core control equipment, are all occupied by these domestic first-rate monitoring manufacturers. For the front-end camera part, if it is in a relatively funded campus security project, it will involve Sony, Panasonic, and Pyle senior foreign brands. Such companies use their years of technical accumulation in the security industry, can quickly respond to the market surveillance of the campus security, can use their own brands and services, get the recognition of educational customers, and greatly seize the campus security market.

2, IT hardware manufacturers

Most of these manufacturers are domestic and have developed very well in recent years, becoming leaders in the market of cameras, DVRs and other products. At present, cameras, DVRs, in terms of function, price, market share, etc., are domestic manufacturers that have an absolute advantage. However, despite the strong R&D capabilities of DVR vendors' individual devices, the availability of networked devices or the entire solution is relatively weak, mainly due to the lack of platform products that can tie together multiple devices. Such manufacturers use their influence in the local area, as well as low prices and other factors also become part of the campus security market. When it is often due to their own can not meet the educational customer's customized needs, and after-sales service is not timely, imperfect lead to these types of manufacturers to become a passenger within the campus security market.

3, started as a communication equipment company

Most of these enterprises have entered the surveillance market in recent years, but they have caused a big impact on the video surveillance market as soon as they enter the market. These vendors are very good at platform development and are also good at providing complete solutions. However, these manufacturers are more suitable for large-scale programs, and they are relatively less advantageous for small and medium-sized projects and programs. Many current campus video surveillance projects are dozens or hundreds of small and medium-sized projects. Faced with such education clients, large platform vendors have disadvantages in terms of price. In addition, the product structure of such large manufacturers is often universal, they less custom personalized applications, it is difficult for the education and security industry, a variety of subdivided applications. The biggest feature of domestic security equipment manufacturers is the large number of companies, but most of them are small in scale, lacking core technologies and unable to carry out product innovation. This feature has led to unfavorable conditions such as imitation of wind and price war, indicating that the entire industry is still not sound enough. In this case, if we can introduce some companies with core technologies to change the pattern, it will have great benefits for the entire industry.

With the rapid development of the market and the intensified industrial competition, security companies in the future may be divided into two categories: enterprises with core technologies (such as a few companies that provide specialized technologies and products) and enterprises that have customer resources (such as Sub-industry subdivision integrators, or some value-added business developers who are deeply immersed in certain industries. The number of companies in the middle that lack both core technology and core customer resources will be significantly reduced. This will be a benign integration of the resources of an industry and a major trend of development.