The new trend of development enterprises fell in love with the "alliance tactics"

Recently, China Resources Coatings, a leading brand in the coating industry, formally joined the first pan-home industry alliance in the country, the Champions League. The alliance's new brand camps are Dongpeng Ceramics, Oupai Cabinets, NVC Lighting, Nature Floors, Wanhe Electric and China Resources Coatings.

Champions League Secretary Wan Zhengyu stated at the press conference that after nearly six months of inspections and consultations, the alliance members agreed that the brand and market influence of China Resources Coatings are all in line with the alliance standards, and more importantly, China Resources Coatings and other Union Brands. In the same way, we are constantly promoting green home life in our field and promoting environmental protection and health. He stressed that the addition of China Resources Coatings will accelerate the realization of the strategic goal of Champions League home integration.

According to Jin Xin, vice president of China Resources Coatings, for two years, China Resources Coatings has been focusing on the development of the Champions League, its advocated “green home”, the idea of ​​providing customers with integrated solutions, and the ability of the Champions League to integrate its vast market resources. Deeply attracted China Resources, at the same time, China Resources Coatings' leader status, brand and channel are also very suitable for the alliance's market operation. Joining the Champions League is undoubtedly a wise choice.

It is understood that after 20 years of development, China Resources Coatings has become a leader in the coatings industry, especially its wood coatings, and it has topped the industry's top ranking. Joining the Champions League will undoubtedly inject new vitality into it and directly realize an integrated sales platform. Product diversification brings tangible benefits to consumers.

Jin Xin said that joining the Champions League is the best "win-win mode". The cooperation between various brand-name companies through different industries and mutual support can directly benefit consumers and achieve a win-win result for both enterprises and society. Huarun Coatings expects to use the "Champion Alliance" platform to share resources such as sales channels, customer groups, service concepts, brand communications, etc., continue to innovate research and technology and improve service quality, in order to make products more competitive, continue to write a twenty Year of glory.

At the same time, the Champions League issued a strategic plan for 2012 at the signing ceremony. In the face of the impact of the dilemma of the real estate industry on the home building materials industry, it will promote deeper channels of cooperation and bait in the engineering and retail business to achieve practical results. Deal with market puzzles. Currently, the Champions League has formed a regional championship league in 315 cities. Gradually, from simple joint marketing, we have developed into a long-term brand alliance. Through the way of terminal linkage and resource sharing across the country, we have integrated and promoted different brands, different products, and different time periods to create a truly integrated marketing platform.

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