In the recent period, new energy industries, such as photovoltaics and wind power, which are widely viewed and highly hoped for, are in trouble. To this end, the reporter went to the Jiangsu Huayang New Energy Group to investigate and dissect the sparrows during the "walking and reforming" campaign, dissected the sparrows, and exchanged extensive discussions with some experts, scholars, and entrepreneurs, and conducted in-depth discussions. He tried to use the international perspective as a background to trace back history. Looking at the new energy industry, how to solve the development difficulties combined with the analysis of a company's growth, with a view to seeking new development ideas and countermeasures for the development of the new energy industry in Jizhong.
Focus on international new energy industry to become the focus of competition In the face of the long-term trend of global economic recession caused by the international financial crisis, both developed and developing China face major decisions.
The 2008 international financial crisis almost destroyed the development mode of the United States for decades. The old model of US economic growth based on overdraft spending, credit expansion, and the prosperity of the real estate market is difficult to sustain. Where will the future of the U.S. economy go? The Americans discovered that only by using new energy, new materials, and new technologies to drive a new cycle of industrial prosperity and attracting global capital back to the United States, can the United States succeed in returning to the “reindustrialization†right path and continue to monopolize the global economic leaders’ gimmicks. . Similarly, China, which has been plagued by the world economic recession, has largely relied on the extensive model of investment, exports, and the increase of material resources to stimulate economic growth. It has also come to an end. Accelerating the development and development of strategic emerging industries such as energy conservation and environmental protection, new generation of information technology, biology, high-end equipment manufacturing, new energy, new materials, new energy vehicles, etc. are becoming China’s speedy transformation of economic development methods and the promotion of sustained, steady and rapid economic development. Important strategic fulcrum.
When China and the United States unanimously opened up new territories in the new energy industry, trade frictions between the companies of the two countries began to show up.
Earlier, three solar photovoltaic companies in the United States closed down in succession and claimed that they were defeated by their Chinese counterparts in the global demand decline and industry competition is too fierce. In early December of this year, the US International Trade Commission initially decided that China's imports of solar cells from the United States would cause substantial damage to the US related industries. Afterwards, the person in charge of the Bureau of Import and Export Fair Trade of China’s Ministry of Commerce immediately responded by saying that the U.S. International Trade Commission had made a preliminary determination in disagreement with the dissenting opinion of China’s industry and the strong opposition of the U.S. industry and other interested parties. It highlights the strong trade protectionism tendencies of the United States and hopes that the United States can objectively analyze the real causes of the lack of competitiveness of some American companies in this industry, and avoid abuse of trade remedy measures that will affect bilateral normal trade and mutually beneficial cooperation between the two companies in the new energy field.
Behind the disputes in the new energy field between China and the United States, a grim reality is reflected: This is an encounter between the world's two largest economies in the capture of a new round of high grounds for economic and technological development.
Right now, the European and American advanced economies trying to adopt “reindustrialization†have not made any substantial progress in emerging industries such as new energy due to debts, but have also accelerated China’s economic development by accelerating the development and development of new energy industries. Is facing a series of development problems. Faced with the current fierce competition in the new energy industry, the United States has chosen to undermine fair market competition and implement trade protectionism in order to protect the interests of domestic companies. However, if there is no new thinking and new measures in the newly started China's new energy industry, it is likely that it will face greater development difficulties.
Concerned about the domestic new energy industry is facing all kinds of problems. The United States ** China's new energy companies to enter the international market, not because of our strong competitiveness in the industry, but to take advantage of China's new energy industry is based on the chance to tighten the spoils to establish its global The dominance of new energy. At present, the domestic new energy industry generally lacks sufficient support for technological innovation. It is pursuing a labor-intensive industry that relies on assembly and processing for industries that originally belonged to capital- and technology-intensive industries, and it has clearly demonstrated its low-end operating characteristics, thus making the industry The prospects for growth are plagued by various problems.
Taking the solar thermal energy utilization industry as an example, due to the lack of technological innovation and industry norms, the problem of extensive development has been prominent. For example, the vast majority of domestic solar water heater products are ordinary products with low technical content. They only make minor improvements in the thickness and length of vacuum tubes, failing to effectively improve the diversification of efficiency and functionality. Over the years, due to the monotonous function of the products, the quality of the products produced by some manufacturers was not high, the capacity expansion was too rapid, the overall technical level of the industry was low, and the market competitiveness was poor.
Compared with the solar thermal energy utilization industry, the problems in other areas of the new energy industry seem to be even more worrying.
Look at nuclear power first. Although the manufacturing, construction, and operation capabilities of China's nuclear power have increased significantly in recent years, the design capability of nuclear power has generally remained on the design of imported models. The design principles and know-how have not been truly mastered. Large forgings, main pumps, and special materials Localization and autonomy still have a long way to go. As an ordinary citizen, what is more concerned about is nuclear safety. In March of this year, Japan's Fukushima nuclear power plant was seriously shocked by the accident. On March 16, the State Council held an executive meeting to emphasize the comprehensive review of nuclear power plants under construction, strictly examine and approve new nuclear power projects, step up the preparation of nuclear safety planning, and adjust and improve the mid- and long-term plans for the development of nuclear power. Prior to the approval of the nuclear safety plan, the suspension of approval of nuclear power projects includes the implementation of pre-projects. Relevant experts indicated that whether or not the independent innovation of core nuclear technology and major equipment of the new generation of nuclear power and whether nuclear safety can be achieved is the two key factors that determine whether nuclear power can go further in the domestic future market.
Look at wind power again. In recent years, the domestic wind power industry has expanded rapidly, but its ability to independently innovate has not always been satisfactory. On the one hand, due to the lack of new aircraft development capabilities, control systems, key bearings, etc. still rely on imports. The lack of core technologies and low reliability of products have become increasingly prominent. On the other hand, due to excessive reliance on the introduction of foreign mature models, wind power equipment The manufacturing industry has been plunged into a quagmire of low-end operations since its inception. Many companies have adopted the traditional processing and manufacturing model to expand production capacity and redundant construction, which has led to a backlog of inventory, difficulties in grid connection, and land reclamation, resulting in serious property losses. Some experts analyzed that in the face of repeatedly hitting business performance, the industry is facing a severe test of how to make major strategic decisions in the future.
Solar photovoltaic industry is a hot spot in the rising new energy industry in recent years. Speaking of the development of this industry, one cannot but mention one person, Shi Zhengrong. He studied under Professor Martin Green, the "Father of the World Solar Energy," and received his Ph.D. from excellent polysilicon thin film solar cell technology. In 2000, Shi Zhengrong founded Wuxi Suntech Solar Power Co., Ltd. and quickly reduced the gap between the domestic photovoltaic industry and the world level. Wuxi Suntech was listed on the New York Stock Exchange in the United States in 2005. However, it is this leader in the domestic photovoltaic industry and the leader of his commander’s office. Although he has certain advantages in technological innovation, he has a “short board†in terms of cost control and management. Because it is difficult to successfully control many aspects of the industrial chain, Not only has the technological advantage been quickly leveled off, but the quality of products has quickly been brought closer, and it is facing serious challenges in how to survive. And many companies adopting a follow-up strategy have become more confused. Not only that, due to the current domestic technology for the preparation and purification of polysilicon, especially the recovery technology of toxic by-products such as silicon tetrachloride, it is difficult to introduce, and it has become a “bottleneck†hindering the healthy development of the solar photovoltaic industry. The recent “double counter†investigations launched by the United States against domestic companies have also made the international market outlook of this industry more confusing. It now appears that the difficulties faced by the photovoltaic industry may not be short-lived. The key point is that companies must integrate and technologically leap forward. Negative waiting has no way out.
Anatomy of "sparrow"
A case of growth of a new energy company Although the development of China's new energy industry is currently both domestic and foreign, the growth of this strategic emerging industry is not without experience. In order to find out the expected answers, the reporter went to Yangzhou to conduct a scrutiny on Jiangsu Huayang New Energy Group in the “Change and Change†activity. Huang Yongwei, chairman of the company, said that he would like to treat Hua Yang as a “full-fledged sparrow†in the new energy field for anatomy.
Jiangsu Huayang New Energy Group formerly known as Jiangsu Yangzhou Hanjiang Cotton Spinning Factory. In 1991, the head of the company, Huang Yongwei, invited an expert group headed by Prof. Yin Zhiqiang of Tsinghua University to direct the company's technological development and boldly applied the “Al, N/Al selective absorbing coating†patent to the company’s production, making the all-glass vacuum solar energy set. The trial production of heat pipes and solar water heaters was successful, and all technical indicators and product performances met the requirements of patented inventions, which enabled Huayang to achieve a magnificent turn and lead the domestic solar water heater industry with a higher technological innovation starting point. After 20 years of development, today's Jiangsu Huayang New Energy Group has grown into a national key high-tech enterprise specializing in the production of all-glass vacuum solar collector tubes and solar water heaters. In May of this year, with its outstanding achievements in the field of solar thermal technology inventions and applications, Jiangsu Huayang New Energy Group won the 6th National Invention and Entrepreneurship Award. At present, Jiangsu Huayang has established the Jiangsu Province Middle and High Temperature Solar Collector Utilization Engineering Technology Center and the Jiangsu Provincial Enterprise Technology Center, and is linked with more than 10 universities and research institutes at home and abroad, making the company a very few domestic core Technology and important scientific research achievements of the enterprise. Jiangsu Huayang has undertaken more than 30 projects including 863 projects, 973 projects, major scientific and technological achievement transformation projects in Jiangsu Province, SME innovation projects, national or provincial Torch Programs, and National Spark Program, and has obtained more than 230 authorized patents.
Looking at the growth process of Jiangsu Huayang New Energy Group, its characteristics are very prominent: in the face of the industry's long-term lack of mandatory technical standards, the company insists on the development of new energy products as a long-term "long-distance running project", which is stable and steady, and is a step by step undertaking. High-standard technological innovation leads the development of the enterprise. With the business strategy of accumulating small wins to win, the company continues to explore the depth and breadth of the market, and always pursues the company's technological leadership and clear market positioning.
Hua Yang adhered to the technological development and market development "two-wheel drive" development model, it seems that the expansion of the scale of the company is slow, but it has emerged a successful path to a steady development: In 1997, Hua Yang first mechanical automatic water, automatic shutdown The secondary tank solves the shortcomings of traditional solar water heaters that are inconvenient for getting on and off the water and is prone to wastage of water resources, and realizes the automatic replenishment function of solar water heaters. In 2000, it launched the “secondary heat transfer†technology and built a 2000 square meter solar energy centralized hot water supply system. The system opened up a new market for the application of solar hot water systems in schools, hotels, and guesthouses; in 2003, it introduced a leak-proof and electric shock-proof solar water heater with a wall to prevent solar water heaters from using 24 hours a day. Demand has once again led the solar water heaters towards a safer and faster technological direction. In 2006, it took the lead in developing a copper-aluminum composite heat collector tube, which laid a solid foundation for the solar water heater to be separated, efficient and under pressure; in 2009, China Yang is the first in the industry to introduce blue-guyen liner solar water heaters to solve solar water heater tank corrosion and absorption瘪 难题 难题 难题 难题 难题 难题 难题 难题 ; ; ; ; ; ; ; ; ; 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010.
Facing the complex development of the new energy industry, Huang Yongwei, chairman of Huayang New Energy Group, said, “In the long run, the outlook for the new energy industry has always been bright. In the light of the recent situation, it is mainly the country’s implementation of macro-control and the decline in market demand. In this regard, Hua Yang also has deep feelings. However, we are not worried.†He analyzed that new energy companies such as Huayang, which possess technological leadership and market development capabilities, still have new opportunities even in macro-control. First, with the continual advancement of affordable housing projects, Huayang will provide new market opportunities for a number of solar thermal products; Second, with the gradual expansion of new rural construction and peasants' centralized living methods, it will be under Huayang solar water heaters. The township has opened up new market demands. Third, with the imminent introduction of the latest mandatory standards, the adjustment of the survival of the fittest in the industry will increase. This will enable Huayang to further enhance its market competitiveness in the solar industry. Therefore, Hua Yang now thinks about how to firmly seize the rare opportunity of industrial restructuring and optimization and upgrading, while accelerating the reserve of technological innovation, accelerating the adjustment of the market-oriented marketing model of enterprises so that enterprises have a sustainable competitive advantage. . At this point, Hua Yang is full of confidence.
Focus on international new energy industry to become the focus of competition In the face of the long-term trend of global economic recession caused by the international financial crisis, both developed and developing China face major decisions.
The 2008 international financial crisis almost destroyed the development mode of the United States for decades. The old model of US economic growth based on overdraft spending, credit expansion, and the prosperity of the real estate market is difficult to sustain. Where will the future of the U.S. economy go? The Americans discovered that only by using new energy, new materials, and new technologies to drive a new cycle of industrial prosperity and attracting global capital back to the United States, can the United States succeed in returning to the “reindustrialization†right path and continue to monopolize the global economic leaders’ gimmicks. . Similarly, China, which has been plagued by the world economic recession, has largely relied on the extensive model of investment, exports, and the increase of material resources to stimulate economic growth. It has also come to an end. Accelerating the development and development of strategic emerging industries such as energy conservation and environmental protection, new generation of information technology, biology, high-end equipment manufacturing, new energy, new materials, new energy vehicles, etc. are becoming China’s speedy transformation of economic development methods and the promotion of sustained, steady and rapid economic development. Important strategic fulcrum.
When China and the United States unanimously opened up new territories in the new energy industry, trade frictions between the companies of the two countries began to show up.
Earlier, three solar photovoltaic companies in the United States closed down in succession and claimed that they were defeated by their Chinese counterparts in the global demand decline and industry competition is too fierce. In early December of this year, the US International Trade Commission initially decided that China's imports of solar cells from the United States would cause substantial damage to the US related industries. Afterwards, the person in charge of the Bureau of Import and Export Fair Trade of China’s Ministry of Commerce immediately responded by saying that the U.S. International Trade Commission had made a preliminary determination in disagreement with the dissenting opinion of China’s industry and the strong opposition of the U.S. industry and other interested parties. It highlights the strong trade protectionism tendencies of the United States and hopes that the United States can objectively analyze the real causes of the lack of competitiveness of some American companies in this industry, and avoid abuse of trade remedy measures that will affect bilateral normal trade and mutually beneficial cooperation between the two companies in the new energy field.
Behind the disputes in the new energy field between China and the United States, a grim reality is reflected: This is an encounter between the world's two largest economies in the capture of a new round of high grounds for economic and technological development.
Right now, the European and American advanced economies trying to adopt “reindustrialization†have not made any substantial progress in emerging industries such as new energy due to debts, but have also accelerated China’s economic development by accelerating the development and development of new energy industries. Is facing a series of development problems. Faced with the current fierce competition in the new energy industry, the United States has chosen to undermine fair market competition and implement trade protectionism in order to protect the interests of domestic companies. However, if there is no new thinking and new measures in the newly started China's new energy industry, it is likely that it will face greater development difficulties.
Concerned about the domestic new energy industry is facing all kinds of problems. The United States ** China's new energy companies to enter the international market, not because of our strong competitiveness in the industry, but to take advantage of China's new energy industry is based on the chance to tighten the spoils to establish its global The dominance of new energy. At present, the domestic new energy industry generally lacks sufficient support for technological innovation. It is pursuing a labor-intensive industry that relies on assembly and processing for industries that originally belonged to capital- and technology-intensive industries, and it has clearly demonstrated its low-end operating characteristics, thus making the industry The prospects for growth are plagued by various problems.
Taking the solar thermal energy utilization industry as an example, due to the lack of technological innovation and industry norms, the problem of extensive development has been prominent. For example, the vast majority of domestic solar water heater products are ordinary products with low technical content. They only make minor improvements in the thickness and length of vacuum tubes, failing to effectively improve the diversification of efficiency and functionality. Over the years, due to the monotonous function of the products, the quality of the products produced by some manufacturers was not high, the capacity expansion was too rapid, the overall technical level of the industry was low, and the market competitiveness was poor.
Compared with the solar thermal energy utilization industry, the problems in other areas of the new energy industry seem to be even more worrying.
Look at nuclear power first. Although the manufacturing, construction, and operation capabilities of China's nuclear power have increased significantly in recent years, the design capability of nuclear power has generally remained on the design of imported models. The design principles and know-how have not been truly mastered. Large forgings, main pumps, and special materials Localization and autonomy still have a long way to go. As an ordinary citizen, what is more concerned about is nuclear safety. In March of this year, Japan's Fukushima nuclear power plant was seriously shocked by the accident. On March 16, the State Council held an executive meeting to emphasize the comprehensive review of nuclear power plants under construction, strictly examine and approve new nuclear power projects, step up the preparation of nuclear safety planning, and adjust and improve the mid- and long-term plans for the development of nuclear power. Prior to the approval of the nuclear safety plan, the suspension of approval of nuclear power projects includes the implementation of pre-projects. Relevant experts indicated that whether or not the independent innovation of core nuclear technology and major equipment of the new generation of nuclear power and whether nuclear safety can be achieved is the two key factors that determine whether nuclear power can go further in the domestic future market.
Look at wind power again. In recent years, the domestic wind power industry has expanded rapidly, but its ability to independently innovate has not always been satisfactory. On the one hand, due to the lack of new aircraft development capabilities, control systems, key bearings, etc. still rely on imports. The lack of core technologies and low reliability of products have become increasingly prominent. On the other hand, due to excessive reliance on the introduction of foreign mature models, wind power equipment The manufacturing industry has been plunged into a quagmire of low-end operations since its inception. Many companies have adopted the traditional processing and manufacturing model to expand production capacity and redundant construction, which has led to a backlog of inventory, difficulties in grid connection, and land reclamation, resulting in serious property losses. Some experts analyzed that in the face of repeatedly hitting business performance, the industry is facing a severe test of how to make major strategic decisions in the future.
Solar photovoltaic industry is a hot spot in the rising new energy industry in recent years. Speaking of the development of this industry, one cannot but mention one person, Shi Zhengrong. He studied under Professor Martin Green, the "Father of the World Solar Energy," and received his Ph.D. from excellent polysilicon thin film solar cell technology. In 2000, Shi Zhengrong founded Wuxi Suntech Solar Power Co., Ltd. and quickly reduced the gap between the domestic photovoltaic industry and the world level. Wuxi Suntech was listed on the New York Stock Exchange in the United States in 2005. However, it is this leader in the domestic photovoltaic industry and the leader of his commander’s office. Although he has certain advantages in technological innovation, he has a “short board†in terms of cost control and management. Because it is difficult to successfully control many aspects of the industrial chain, Not only has the technological advantage been quickly leveled off, but the quality of products has quickly been brought closer, and it is facing serious challenges in how to survive. And many companies adopting a follow-up strategy have become more confused. Not only that, due to the current domestic technology for the preparation and purification of polysilicon, especially the recovery technology of toxic by-products such as silicon tetrachloride, it is difficult to introduce, and it has become a “bottleneck†hindering the healthy development of the solar photovoltaic industry. The recent “double counter†investigations launched by the United States against domestic companies have also made the international market outlook of this industry more confusing. It now appears that the difficulties faced by the photovoltaic industry may not be short-lived. The key point is that companies must integrate and technologically leap forward. Negative waiting has no way out.
Anatomy of "sparrow"
A case of growth of a new energy company Although the development of China's new energy industry is currently both domestic and foreign, the growth of this strategic emerging industry is not without experience. In order to find out the expected answers, the reporter went to Yangzhou to conduct a scrutiny on Jiangsu Huayang New Energy Group in the “Change and Change†activity. Huang Yongwei, chairman of the company, said that he would like to treat Hua Yang as a “full-fledged sparrow†in the new energy field for anatomy.
Jiangsu Huayang New Energy Group formerly known as Jiangsu Yangzhou Hanjiang Cotton Spinning Factory. In 1991, the head of the company, Huang Yongwei, invited an expert group headed by Prof. Yin Zhiqiang of Tsinghua University to direct the company's technological development and boldly applied the “Al, N/Al selective absorbing coating†patent to the company’s production, making the all-glass vacuum solar energy set. The trial production of heat pipes and solar water heaters was successful, and all technical indicators and product performances met the requirements of patented inventions, which enabled Huayang to achieve a magnificent turn and lead the domestic solar water heater industry with a higher technological innovation starting point. After 20 years of development, today's Jiangsu Huayang New Energy Group has grown into a national key high-tech enterprise specializing in the production of all-glass vacuum solar collector tubes and solar water heaters. In May of this year, with its outstanding achievements in the field of solar thermal technology inventions and applications, Jiangsu Huayang New Energy Group won the 6th National Invention and Entrepreneurship Award. At present, Jiangsu Huayang has established the Jiangsu Province Middle and High Temperature Solar Collector Utilization Engineering Technology Center and the Jiangsu Provincial Enterprise Technology Center, and is linked with more than 10 universities and research institutes at home and abroad, making the company a very few domestic core Technology and important scientific research achievements of the enterprise. Jiangsu Huayang has undertaken more than 30 projects including 863 projects, 973 projects, major scientific and technological achievement transformation projects in Jiangsu Province, SME innovation projects, national or provincial Torch Programs, and National Spark Program, and has obtained more than 230 authorized patents.
Looking at the growth process of Jiangsu Huayang New Energy Group, its characteristics are very prominent: in the face of the industry's long-term lack of mandatory technical standards, the company insists on the development of new energy products as a long-term "long-distance running project", which is stable and steady, and is a step by step undertaking. High-standard technological innovation leads the development of the enterprise. With the business strategy of accumulating small wins to win, the company continues to explore the depth and breadth of the market, and always pursues the company's technological leadership and clear market positioning.
Hua Yang adhered to the technological development and market development "two-wheel drive" development model, it seems that the expansion of the scale of the company is slow, but it has emerged a successful path to a steady development: In 1997, Hua Yang first mechanical automatic water, automatic shutdown The secondary tank solves the shortcomings of traditional solar water heaters that are inconvenient for getting on and off the water and is prone to wastage of water resources, and realizes the automatic replenishment function of solar water heaters. In 2000, it launched the “secondary heat transfer†technology and built a 2000 square meter solar energy centralized hot water supply system. The system opened up a new market for the application of solar hot water systems in schools, hotels, and guesthouses; in 2003, it introduced a leak-proof and electric shock-proof solar water heater with a wall to prevent solar water heaters from using 24 hours a day. Demand has once again led the solar water heaters towards a safer and faster technological direction. In 2006, it took the lead in developing a copper-aluminum composite heat collector tube, which laid a solid foundation for the solar water heater to be separated, efficient and under pressure; in 2009, China Yang is the first in the industry to introduce blue-guyen liner solar water heaters to solve solar water heater tank corrosion and absorption瘪 难题 难题 难题 难题 难题 难题 难题 难题 ; ; ; ; ; ; ; ; ; 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010 2010.
Facing the complex development of the new energy industry, Huang Yongwei, chairman of Huayang New Energy Group, said, “In the long run, the outlook for the new energy industry has always been bright. In the light of the recent situation, it is mainly the country’s implementation of macro-control and the decline in market demand. In this regard, Hua Yang also has deep feelings. However, we are not worried.†He analyzed that new energy companies such as Huayang, which possess technological leadership and market development capabilities, still have new opportunities even in macro-control. First, with the continual advancement of affordable housing projects, Huayang will provide new market opportunities for a number of solar thermal products; Second, with the gradual expansion of new rural construction and peasants' centralized living methods, it will be under Huayang solar water heaters. The township has opened up new market demands. Third, with the imminent introduction of the latest mandatory standards, the adjustment of the survival of the fittest in the industry will increase. This will enable Huayang to further enhance its market competitiveness in the solar industry. Therefore, Hua Yang now thinks about how to firmly seize the rare opportunity of industrial restructuring and optimization and upgrading, while accelerating the reserve of technological innovation, accelerating the adjustment of the market-oriented marketing model of enterprises so that enterprises have a sustainable competitive advantage. . At this point, Hua Yang is full of confidence.
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