Under the guidance of the policy, the industry will “discard virtual realityâ€
Since 2009, China’s land has been scraping “Internet of things windsâ€. From telecommunications to home appliances, from security to logistics, it seems that every industry has started "plating things online." After more than two years of development, the Internet of Things industry has become increasingly sophisticated, and the scale and areas of concern have become more extensive. Although there are still various factors constraining its development, such as the absence of standards and the immature business model, it can be affirmed that in 2012, the development of the Internet of Things will surely be a "practical one."
In the 2011 market visit, the reporter deeply felt that the Internet of Things industry is becoming more and more mature, and heard a lot of praise from the market for its creativity and creativity. Xie Jianhao, chairman of Ningbo Kaifulai Special Automobile Co., Ltd. (hereinafter referred to as Kaifulai), spoke at the 2nd Wuxi Internet of Things Conference, saying that the information transmitted from the market can be seen that the Internet of Things industry is maturing. In 2010, we only care about two things. First, what is it? Second, it is not expensive. Since the beginning of this year, the Internet of Things has begun to change industries, and companies are now concerned that whether the Internet of Things can create more advanced technologies and functions for this industry. As a corporate representative of the Internet of Things (IT) industry application field, Kaifulai believes that in the future of 2012 and beyond, the Internet of Things industry will become more mature, and a stronger “Internet of Things†will be blowing in the market.
In the booming industry, the voice of questioning is constantly emerging. There is a voice saying that the lack of industrial standards and weak policy guidance have caused the Internet of Things to be too illusory. For the above "accountability", the industry is working hard to improve. The reporter learned from the visit that many giant companies are currently working on the development of Internet of Things technologies while advancing the formulation of alliances and standards and contributing to the overall maturity of the industry, such as Haier’s important application area of ​​the Internet of Things—Smart. The formulation of home promotion standards is expected to be launched in 2012.
Even more exciting is that by the end of 2011, the “Twelfth Five-Year Plan†of the “Internet of Things Industry†led by the Ministry of Industry and Information Technology was officially released. One of the most important goals of the "Plan" was to solve the current situation of the slow development of the Internet of Things and provide policy guidance and support for the rapid development of the Internet of Things industry.
Many experts believe that giant companies from all walks of life have increased investment and R&D efforts in the Internet of Things industry. It can be predicted that in 2012, the Internet of Things industry will have a new look.
On December 21, Zhang Hui, Deputy Director of the Information Technology Research Center of the China Electronics Standardization Institute and the Secretary-General of the National IoT Basic Standards Working Group participated in the preparation of the "Planning". He published on the Internet of Things at the annual meeting organized by the Shenzhen Internet of Things Association. Industry development direction speech. In an exclusive interview with this reporter, he introduced that since the concept of the Internet of Things was proposed in 2009, many companies from all walks of life have proposed related projects to move closer to it. However, in fact, for many companies, the Internet of Things is still somewhat “goneyâ€, and it is difficult to grasp the characteristics of the industry and the laws of the market.
"Commonly speaking, for the Internet of Things technology and the market, the company is still not good at landing." But we are pleased to see that this plan should be able to effectively provide enterprises with something truly useful. The 12th Five-Year Plan is In terms of overall and general control of the industry, relatively speaking, enterprises are not well applied and implemented, but in connection with planning, many relevant and practical action plans have already been completed such as the establishment of key enterprises and the identification of key demonstration projects. In succession there will be a lot of related IoT specializations, many of which are closely related to companies, and companies can pay attention. According to this, Zhang Hui believes that although the current domestic Internet of Things industry is somewhat “grassyâ€, but with the national policy Further implementation, the industry system and framework that everyone expects will be built from top to bottom, and the actual development space of the company will be greater and greater. On the whole, the confidence of relevant companies in the industry has never been reduced. "In 2012, the Internet of Things industry will shake up the "virtuality" and move toward 'reality'."
At the Shenzhen IoT Annual Meeting, Liu Haitao, director of the Wuxi Institute of Internet of Things Industry, also said in an interview that the Internet of Things industry will step by step to maturity and the introduction of the “Twelfth Five-Year Plan†will accelerate its maturity. .
Hotspot 2: standard wave industry put forward standard appeals In 2012, the “standard tide†will be more raging. As the saying goes, state-owned country laws are subject to regulations. Without standards, the market will fall into chaos. After experiencing long-term market chaos, in 2011, the security industry ushered in a "standard" small climax.
On May 1st, the “Security Monitoring Digital Video and Audio Coding and Decoding Standards†(SVAC), jointly established by the First Institute of Vimicro and the Ministry of Public Security, was officially released. In addition, the SVAC standard has been highly popularized and recognized by the strong establishment of standards developers such as China Star Microelectronics. When the reporter communicates with many monitoring manufacturers, they all hear their full and authoritative approval.
At the same time, under the jurisdiction of the Ministry of Housing and Urban-Rural Development, the General Technology Requirements for Household and Building Electronic Systems (HBES) (HBES), which is governed by Andromeda, was officially released on May 1. The reporter has communicated with a number of people in the industry and learned that the standard is authoritative in certain aspects in accordance with similar European standards.
In addition, relevant standards have also been introduced in the area of ​​car parking. What makes the industry more happy is that in the security industry, setting standards has become more and more people's concerns and eagerness to participate in the “businessesâ€. Even in Shenzhen, there are many well-known enterprises in the industry that jointly set up a security standards alliance to provide more specifications and guarantees for the introduction of more industry standards.
All this shows that under the premise of industry progress, the market regulation requirements have gradually become strong. The establishment of corresponding standards is imminent. A well-known monitoring factory in Shenzhen and the reporter talked about the relationship between the establishment of standards and the development of the industry, put forward his views, he believes that comprehensive and profound industry standards are the necessary conditions for the steady development of the industry. “Ten years ago, the cameras we produced were sold indiscriminately. Because the market was immature, the people who bought them did not know how to judge the quality and had no other appeal. They only wanted the products to be installed in place, so many companies that did not seek R&D and quality also had Market, but now it is more and more difficult for small businesses to survive, because when the products are sold, the buyer will first screen the products; secondly, when the project is accepted, the function and quality of the products should be inspected; Therefore, it was the standard to be able to install the product in the past, and it was the standard that could be used later; now, the product must meet the various technical requirements in the project and it is the standard.â€
Now, the industry is inseparable from the standards. From the perspective of the market, there are various market sectors that set standards for the entry of security products; from the technical point of view, there are also industry leading departments and leading companies that are leading the formulation of technical standards that meet market development.
From December 20 to 21, the National Security and Alarm System Standardization Technical Committee (SAC/TC100) held five sessions of the third & fourth conference in Beijing Zhongyuan Hotel. The meeting reviewed 38 proposals for security standards in 2012 and a number of issues. Experts and members attended the meeting and conducted extensive discussions on various issues concerning the development of domestic standards. In response to the "standard tide" that has emerged this year, people in the industry bluntly said that in 2012, this trend will be even more surging. “The first thing is that the Internet of Things technology is becoming more and more in-depth in the security industry, and compatibility and communication requirements will surely become more standardized and open. Then the corresponding specifications will emerge at the right time, such as smart homes. Second, the security industry is becoming more transparent. The communication and exchange between enterprises is increasing day by day, and the market is also in an open state. Under such circumstances, if there is no relevant department leading the formulation of corresponding standards, the development of the industry will be disorderly.â€
Hotspot 3: HD application "fire" after seeing gold "HD" into the "application period"
In the past two years, monitoring companies led by wave grain technology have whipped up a “high-speed whirlwind†in the industry, and the concept of high-definition has been deeply rooted in people’s minds. In recent years, in the entire security industry, concepts and vocabulary related to high-definition have been in hot conditions.
HD monitoring is not a single security product but a complete solution. In fact, with the rapid advancement of monitoring technology in recent years, technology is no longer a challenge for high-definition. At present, there are many monitoring front-end, transmission, and storage manufacturers that have outstanding research and development capabilities in China. Relatively speaking, it is somewhat tricky to have fewer professional total solution providers. This year, the surveillance industry popularizes and promotes the overall solution, the core of which is to promote high-definition solutions in various application fields, such as intelligent transportation or safe city. Leading companies such as Hikvision and Daewoo have expanded their product lines and increased R&D and investment in solutions. First-line surveillance vendors have also made almost all of their efforts in high-definition solutions, and are striving to have a place in the high-definition market.
At the beginning of HD, the price is relatively high, and the production cost is also very high. A shot is often 5 to 10 times that of ordinary video cameras. At the same time, the single-brand high-definition products produced by various manufacturers are often unable to solve the systemization needs of users because they are incompatible with each other. Under the premise of immature market conditions, high-definition real applications do have “congenitally insufficientâ€.
However, under the premise of increasing market acceptance, the advantages of high-definition surveillance have prompted its market application cases to continue to emerge. The reporter learned that high-definition monitoring has already taken the lead in some special industries.
Although the promotion and promotion of high-definition is very hot, only a few high-end areas have started to apply local high-definition surveillance. In most of the markets, high-definition has not yet been popularized. If high-definition surveillance hasn't been widely popularized before, it only stays at a good level of market prospects. Then this year, many high-definition manufacturers begin to have a certain market return, which means that the HD application market is really open.
It can be expected that in 2012, HD will have a greater area of ​​popularity, and the HD application market will make a breakthrough. The person in charge of the high-definition production company in the industry believes that the nationwide high-definition application volume next year will increase by at least 30%-40% on the basis of this year. People in the industry even anticipate that next year will be an iconic year for HD. First of all, under the guidance of the policy, many market sectors will gradually cover HD in full coverage, such as campus monitoring. The country has already stipulated that high-definition monitoring must be applied in major schools, primary schools, and kindergartens to ensure the safety of campuses and that it is increasingly hot. Safe city construction has also begun to form a demand for high-definition. At the same time, with the increasing popularity and upgrading of security requirements, higher-end technical protection measures have also become a civilian market demand, so it is not difficult to predict that there will be considerable high-definition demand in the civilian monitoring field.
Hotspot 4: Integrated single product development in the direction of industry integration At the just-concluded Shenzhen AMB, there are a large number of vendors that promote the overall solution, such as: Hikvision's Smart Safe City Solution, Sony's Hybrid HD Solution The program, the digital interrogation system of Tiandi Weiye, etc. Industry insiders are deeply aware that the transition from equipment vendors to system solution vendors is a general trend.
With the gradual enrichment of the product lines in the surveillance market and the severe homogenization competition, how to provide customers with more convenient and efficient solutions has become the focus of all manufacturers. From the mere pursuit of a single security product sales to today's widespread emphasis on integrated integrated solutions, this development stems from the growing market competition and the inevitable result of product segmentation.
At present, in many practical applications, security applications, including video surveillance, are no longer isolated and irrelevant to each other, but are converged applications that are closely linked to each other and interconnect large amounts of data. Under this situation, how security companies can further improve their product architecture and develop more valuable system solutions based on the needs of users is an important issue facing security companies.
However, the development, perfection, and market expansion of industrialized solution systems are a gradual process that cannot be accomplished overnight and require a lot of time and experience to accumulate. Moreover, for security companies that choose to take the industrialization route, the investment in personnel and capital must be fully guaranteed, and the company’s strength must be high. “Currently, there are not many companies that can truly provide complete solutions. Many of the so-called solutions of many companies are partial and part of the solution,†said Liu Wei, Director of Marketing of Hangzhou Zhongwei Electronics Co., Ltd.
Many people in the industry stated that this year's solution market has not been fully developed and released. It is believed that further development will be achieved in 2012. Liu Baolin, manager of Hikvision's Guangxuan Department, also stated that although Hikvision has clearly defined itself as a comprehensive product and industry solution provider from the earliest single product, “but our current focus is still on the product. The main business areas are still providing a wealth of front-end hardware products. In the future, we will provide more comprehensive solutions based on the market demand and continuous accumulation of our own experience."
Hotspot 5: "Foreign forces" invaded the giants of his field. The strong involvement in the security of non-traditional security technologies and the slow integration of enterprises into the security industry are another feature that has begun to emerge in the industry in recent years. First of all, many LCD TV manufacturers entered the security industry, and then IT companies also showed a trend of large-scale entry into the security market. The SDI technology introduced from the broadcast and TV industry recently also released its strong market power after being integrated with the security industry. More and more companies are seeking entry points as they seek out security opportunities.
Broadcast-level standard SDI is a pure digital high-definition technology. It transmits through coaxial lines or optical fibers and has four major advantages: no delay, full HD, high sharpness, and no loss of data. This is exactly what the security industry needs. Can perfectly solve the current digital HD data loss, image delay and other defects. As SDI technology has just entered the security field, there are still many technologies that need to be improved to better suit the security industry. No delay, full HD, high sharpness, and data lossless HD applications have been the trend of the times. The integration of broadcast technology and security will lead the development of the high-definition security industry in China to a higher level.
As early as 2005, Digital China took the lead in entering the security market, followed by IBM, Samsung, Cisco, Tsinghua Tongfang and other companies have also followed up, especially the recent domestic high-profile IT giant Huawei's high-profile participation is even more widespread. On the one hand, with the development of science and technology, security has long been not only providing access control, alarm, intercom and other products, the traditional security can not meet the needs of society. On the other hand, advanced chip technologies, video compression algorithms and other technologies have gone far beyond the traditional security technology fields, and promoted the development of the security industry toward networking and biological intelligence.
"After entering the information age, the network and security are integrated more and more closely. Digitalization and networking have become the main theme of the development of the security industry, especially in the area of ​​video surveillance, post-service, software, content management, storage and server, etc. With high requirements, many traditional security integrators are limited by network technology, and it is difficult to obtain greater development in the field of network monitoring.There is a gap in the field of installation and maintenance of network security projects, laying a foundation for IT companies to enter the security market. Forgotten.†An engineer from Hangzhou Huasan Communication Technology Co., Ltd. told reporters.
With information technology advantages and good service experience, IT companies in the security industry, "left and right," from the traditional security market to seize a lot of market share, changing the security market structure. Industry experts believe that competition between IT companies and traditional security companies has only just begun when the scale of the security market continues to expand. It can be said that the growing scale of the security market is the key to attracting non-security-related companies into the security market, and this trend will also grow stronger as the market continues to grow.
Hotspot 6: Civilization and Civil Security The civilian market is more mature. Civil security has achieved rapid development in the coming 2011 and has aroused the attention of the entire industry. Looking forward to 2012, the responsible companies in the industry have stated that the civil security market share will continue to rise steadily.
It is understood that at present, products involved in the civilian security market include burglar alarms, smart access control, video surveillance, and smart home appliances. The main application areas are community security, home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal salons, accommodation and catering, etc.), network monitoring, small and medium-sized shops (wholesale, retail, convenience stores, etc.) Entertainment venues (Internet cafes, KTV, etc.)
Industry insiders predict that by the end of the “Twelfth Five-Year Planâ€, the civil security market will reach a scale of RMB 50 billion. In recent years, the scale of application of civilian products for security products has been increasing year by year, which confirms this conclusion to some extent. The civil security market dominated by the second and third tier companies has also been designated by the first-tier companies as the blue ocean of the future market.
In an interview with the media at the 13th Anbo Expo, Deputy Chief General Manager of Suzhou Keda Nie Jimin stated that the civilian market is a real and huge market. According to Nie Jimin, Kodak has seen the potential of the civilian market. Perhaps at the security exhibition in 2012, it will exhibit solutions designed for the civilian market.
Next year, in the civilian field, breakthroughs in technology will be dominated by burglar alarms and building intercoms. Huang Taikang, director of marketing for the Xiaomen pupil Huabei district, introduced that the future development direction of the burglar alarm should be product function and role is more powerful, and the use cost is lower, and the operation is simpler and more convenient. Anti-theft alarm products are not just a single alarm, but should be integrated with each other in terms of security, security, and smart home.
From the perspective of the development trend of the civil market in recent years, this market is still optimistic about the industry in 2012, and its market position will also rise further. Leading this market is still dominated by second-tier and third-tier companies. First-tier companies will gradually begin to penetrate the sector, but the high prices of their products make people "defeating", so the proportion will not have a larger increase.
Since 2009, China’s land has been scraping “Internet of things windsâ€. From telecommunications to home appliances, from security to logistics, it seems that every industry has started "plating things online." After more than two years of development, the Internet of Things industry has become increasingly sophisticated, and the scale and areas of concern have become more extensive. Although there are still various factors constraining its development, such as the absence of standards and the immature business model, it can be affirmed that in 2012, the development of the Internet of Things will surely be a "practical one."
In the 2011 market visit, the reporter deeply felt that the Internet of Things industry is becoming more and more mature, and heard a lot of praise from the market for its creativity and creativity. Xie Jianhao, chairman of Ningbo Kaifulai Special Automobile Co., Ltd. (hereinafter referred to as Kaifulai), spoke at the 2nd Wuxi Internet of Things Conference, saying that the information transmitted from the market can be seen that the Internet of Things industry is maturing. In 2010, we only care about two things. First, what is it? Second, it is not expensive. Since the beginning of this year, the Internet of Things has begun to change industries, and companies are now concerned that whether the Internet of Things can create more advanced technologies and functions for this industry. As a corporate representative of the Internet of Things (IT) industry application field, Kaifulai believes that in the future of 2012 and beyond, the Internet of Things industry will become more mature, and a stronger “Internet of Things†will be blowing in the market.
In the booming industry, the voice of questioning is constantly emerging. There is a voice saying that the lack of industrial standards and weak policy guidance have caused the Internet of Things to be too illusory. For the above "accountability", the industry is working hard to improve. The reporter learned from the visit that many giant companies are currently working on the development of Internet of Things technologies while advancing the formulation of alliances and standards and contributing to the overall maturity of the industry, such as Haier’s important application area of ​​the Internet of Things—Smart. The formulation of home promotion standards is expected to be launched in 2012.
Even more exciting is that by the end of 2011, the “Twelfth Five-Year Plan†of the “Internet of Things Industry†led by the Ministry of Industry and Information Technology was officially released. One of the most important goals of the "Plan" was to solve the current situation of the slow development of the Internet of Things and provide policy guidance and support for the rapid development of the Internet of Things industry.
Many experts believe that giant companies from all walks of life have increased investment and R&D efforts in the Internet of Things industry. It can be predicted that in 2012, the Internet of Things industry will have a new look.
On December 21, Zhang Hui, Deputy Director of the Information Technology Research Center of the China Electronics Standardization Institute and the Secretary-General of the National IoT Basic Standards Working Group participated in the preparation of the "Planning". He published on the Internet of Things at the annual meeting organized by the Shenzhen Internet of Things Association. Industry development direction speech. In an exclusive interview with this reporter, he introduced that since the concept of the Internet of Things was proposed in 2009, many companies from all walks of life have proposed related projects to move closer to it. However, in fact, for many companies, the Internet of Things is still somewhat “goneyâ€, and it is difficult to grasp the characteristics of the industry and the laws of the market.
"Commonly speaking, for the Internet of Things technology and the market, the company is still not good at landing." But we are pleased to see that this plan should be able to effectively provide enterprises with something truly useful. The 12th Five-Year Plan is In terms of overall and general control of the industry, relatively speaking, enterprises are not well applied and implemented, but in connection with planning, many relevant and practical action plans have already been completed such as the establishment of key enterprises and the identification of key demonstration projects. In succession there will be a lot of related IoT specializations, many of which are closely related to companies, and companies can pay attention. According to this, Zhang Hui believes that although the current domestic Internet of Things industry is somewhat “grassyâ€, but with the national policy Further implementation, the industry system and framework that everyone expects will be built from top to bottom, and the actual development space of the company will be greater and greater. On the whole, the confidence of relevant companies in the industry has never been reduced. "In 2012, the Internet of Things industry will shake up the "virtuality" and move toward 'reality'."
At the Shenzhen IoT Annual Meeting, Liu Haitao, director of the Wuxi Institute of Internet of Things Industry, also said in an interview that the Internet of Things industry will step by step to maturity and the introduction of the “Twelfth Five-Year Plan†will accelerate its maturity. .
Hotspot 2: standard wave industry put forward standard appeals In 2012, the “standard tide†will be more raging. As the saying goes, state-owned country laws are subject to regulations. Without standards, the market will fall into chaos. After experiencing long-term market chaos, in 2011, the security industry ushered in a "standard" small climax.
On May 1st, the “Security Monitoring Digital Video and Audio Coding and Decoding Standards†(SVAC), jointly established by the First Institute of Vimicro and the Ministry of Public Security, was officially released. In addition, the SVAC standard has been highly popularized and recognized by the strong establishment of standards developers such as China Star Microelectronics. When the reporter communicates with many monitoring manufacturers, they all hear their full and authoritative approval.
At the same time, under the jurisdiction of the Ministry of Housing and Urban-Rural Development, the General Technology Requirements for Household and Building Electronic Systems (HBES) (HBES), which is governed by Andromeda, was officially released on May 1. The reporter has communicated with a number of people in the industry and learned that the standard is authoritative in certain aspects in accordance with similar European standards.
In addition, relevant standards have also been introduced in the area of ​​car parking. What makes the industry more happy is that in the security industry, setting standards has become more and more people's concerns and eagerness to participate in the “businessesâ€. Even in Shenzhen, there are many well-known enterprises in the industry that jointly set up a security standards alliance to provide more specifications and guarantees for the introduction of more industry standards.
All this shows that under the premise of industry progress, the market regulation requirements have gradually become strong. The establishment of corresponding standards is imminent. A well-known monitoring factory in Shenzhen and the reporter talked about the relationship between the establishment of standards and the development of the industry, put forward his views, he believes that comprehensive and profound industry standards are the necessary conditions for the steady development of the industry. “Ten years ago, the cameras we produced were sold indiscriminately. Because the market was immature, the people who bought them did not know how to judge the quality and had no other appeal. They only wanted the products to be installed in place, so many companies that did not seek R&D and quality also had Market, but now it is more and more difficult for small businesses to survive, because when the products are sold, the buyer will first screen the products; secondly, when the project is accepted, the function and quality of the products should be inspected; Therefore, it was the standard to be able to install the product in the past, and it was the standard that could be used later; now, the product must meet the various technical requirements in the project and it is the standard.â€
Now, the industry is inseparable from the standards. From the perspective of the market, there are various market sectors that set standards for the entry of security products; from the technical point of view, there are also industry leading departments and leading companies that are leading the formulation of technical standards that meet market development.
From December 20 to 21, the National Security and Alarm System Standardization Technical Committee (SAC/TC100) held five sessions of the third & fourth conference in Beijing Zhongyuan Hotel. The meeting reviewed 38 proposals for security standards in 2012 and a number of issues. Experts and members attended the meeting and conducted extensive discussions on various issues concerning the development of domestic standards. In response to the "standard tide" that has emerged this year, people in the industry bluntly said that in 2012, this trend will be even more surging. “The first thing is that the Internet of Things technology is becoming more and more in-depth in the security industry, and compatibility and communication requirements will surely become more standardized and open. Then the corresponding specifications will emerge at the right time, such as smart homes. Second, the security industry is becoming more transparent. The communication and exchange between enterprises is increasing day by day, and the market is also in an open state. Under such circumstances, if there is no relevant department leading the formulation of corresponding standards, the development of the industry will be disorderly.â€
Hotspot 3: HD application "fire" after seeing gold "HD" into the "application period"
In the past two years, monitoring companies led by wave grain technology have whipped up a “high-speed whirlwind†in the industry, and the concept of high-definition has been deeply rooted in people’s minds. In recent years, in the entire security industry, concepts and vocabulary related to high-definition have been in hot conditions.
HD monitoring is not a single security product but a complete solution. In fact, with the rapid advancement of monitoring technology in recent years, technology is no longer a challenge for high-definition. At present, there are many monitoring front-end, transmission, and storage manufacturers that have outstanding research and development capabilities in China. Relatively speaking, it is somewhat tricky to have fewer professional total solution providers. This year, the surveillance industry popularizes and promotes the overall solution, the core of which is to promote high-definition solutions in various application fields, such as intelligent transportation or safe city. Leading companies such as Hikvision and Daewoo have expanded their product lines and increased R&D and investment in solutions. First-line surveillance vendors have also made almost all of their efforts in high-definition solutions, and are striving to have a place in the high-definition market.
At the beginning of HD, the price is relatively high, and the production cost is also very high. A shot is often 5 to 10 times that of ordinary video cameras. At the same time, the single-brand high-definition products produced by various manufacturers are often unable to solve the systemization needs of users because they are incompatible with each other. Under the premise of immature market conditions, high-definition real applications do have “congenitally insufficientâ€.
However, under the premise of increasing market acceptance, the advantages of high-definition surveillance have prompted its market application cases to continue to emerge. The reporter learned that high-definition monitoring has already taken the lead in some special industries.
Although the promotion and promotion of high-definition is very hot, only a few high-end areas have started to apply local high-definition surveillance. In most of the markets, high-definition has not yet been popularized. If high-definition surveillance hasn't been widely popularized before, it only stays at a good level of market prospects. Then this year, many high-definition manufacturers begin to have a certain market return, which means that the HD application market is really open.
It can be expected that in 2012, HD will have a greater area of ​​popularity, and the HD application market will make a breakthrough. The person in charge of the high-definition production company in the industry believes that the nationwide high-definition application volume next year will increase by at least 30%-40% on the basis of this year. People in the industry even anticipate that next year will be an iconic year for HD. First of all, under the guidance of the policy, many market sectors will gradually cover HD in full coverage, such as campus monitoring. The country has already stipulated that high-definition monitoring must be applied in major schools, primary schools, and kindergartens to ensure the safety of campuses and that it is increasingly hot. Safe city construction has also begun to form a demand for high-definition. At the same time, with the increasing popularity and upgrading of security requirements, higher-end technical protection measures have also become a civilian market demand, so it is not difficult to predict that there will be considerable high-definition demand in the civilian monitoring field.
Hotspot 4: Integrated single product development in the direction of industry integration At the just-concluded Shenzhen AMB, there are a large number of vendors that promote the overall solution, such as: Hikvision's Smart Safe City Solution, Sony's Hybrid HD Solution The program, the digital interrogation system of Tiandi Weiye, etc. Industry insiders are deeply aware that the transition from equipment vendors to system solution vendors is a general trend.
With the gradual enrichment of the product lines in the surveillance market and the severe homogenization competition, how to provide customers with more convenient and efficient solutions has become the focus of all manufacturers. From the mere pursuit of a single security product sales to today's widespread emphasis on integrated integrated solutions, this development stems from the growing market competition and the inevitable result of product segmentation.
At present, in many practical applications, security applications, including video surveillance, are no longer isolated and irrelevant to each other, but are converged applications that are closely linked to each other and interconnect large amounts of data. Under this situation, how security companies can further improve their product architecture and develop more valuable system solutions based on the needs of users is an important issue facing security companies.
However, the development, perfection, and market expansion of industrialized solution systems are a gradual process that cannot be accomplished overnight and require a lot of time and experience to accumulate. Moreover, for security companies that choose to take the industrialization route, the investment in personnel and capital must be fully guaranteed, and the company’s strength must be high. “Currently, there are not many companies that can truly provide complete solutions. Many of the so-called solutions of many companies are partial and part of the solution,†said Liu Wei, Director of Marketing of Hangzhou Zhongwei Electronics Co., Ltd.
Many people in the industry stated that this year's solution market has not been fully developed and released. It is believed that further development will be achieved in 2012. Liu Baolin, manager of Hikvision's Guangxuan Department, also stated that although Hikvision has clearly defined itself as a comprehensive product and industry solution provider from the earliest single product, “but our current focus is still on the product. The main business areas are still providing a wealth of front-end hardware products. In the future, we will provide more comprehensive solutions based on the market demand and continuous accumulation of our own experience."
Hotspot 5: "Foreign forces" invaded the giants of his field. The strong involvement in the security of non-traditional security technologies and the slow integration of enterprises into the security industry are another feature that has begun to emerge in the industry in recent years. First of all, many LCD TV manufacturers entered the security industry, and then IT companies also showed a trend of large-scale entry into the security market. The SDI technology introduced from the broadcast and TV industry recently also released its strong market power after being integrated with the security industry. More and more companies are seeking entry points as they seek out security opportunities.
Broadcast-level standard SDI is a pure digital high-definition technology. It transmits through coaxial lines or optical fibers and has four major advantages: no delay, full HD, high sharpness, and no loss of data. This is exactly what the security industry needs. Can perfectly solve the current digital HD data loss, image delay and other defects. As SDI technology has just entered the security field, there are still many technologies that need to be improved to better suit the security industry. No delay, full HD, high sharpness, and data lossless HD applications have been the trend of the times. The integration of broadcast technology and security will lead the development of the high-definition security industry in China to a higher level.
As early as 2005, Digital China took the lead in entering the security market, followed by IBM, Samsung, Cisco, Tsinghua Tongfang and other companies have also followed up, especially the recent domestic high-profile IT giant Huawei's high-profile participation is even more widespread. On the one hand, with the development of science and technology, security has long been not only providing access control, alarm, intercom and other products, the traditional security can not meet the needs of society. On the other hand, advanced chip technologies, video compression algorithms and other technologies have gone far beyond the traditional security technology fields, and promoted the development of the security industry toward networking and biological intelligence.
"After entering the information age, the network and security are integrated more and more closely. Digitalization and networking have become the main theme of the development of the security industry, especially in the area of ​​video surveillance, post-service, software, content management, storage and server, etc. With high requirements, many traditional security integrators are limited by network technology, and it is difficult to obtain greater development in the field of network monitoring.There is a gap in the field of installation and maintenance of network security projects, laying a foundation for IT companies to enter the security market. Forgotten.†An engineer from Hangzhou Huasan Communication Technology Co., Ltd. told reporters.
With information technology advantages and good service experience, IT companies in the security industry, "left and right," from the traditional security market to seize a lot of market share, changing the security market structure. Industry experts believe that competition between IT companies and traditional security companies has only just begun when the scale of the security market continues to expand. It can be said that the growing scale of the security market is the key to attracting non-security-related companies into the security market, and this trend will also grow stronger as the market continues to grow.
Hotspot 6: Civilization and Civil Security The civilian market is more mature. Civil security has achieved rapid development in the coming 2011 and has aroused the attention of the entire industry. Looking forward to 2012, the responsible companies in the industry have stated that the civil security market share will continue to rise steadily.
It is understood that at present, products involved in the civilian security market include burglar alarms, smart access control, video surveillance, and smart home appliances. The main application areas are community security, home network video surveillance, small chain stores (supermarkets, clothing stores, cake shops, optical shops, bridal salons, accommodation and catering, etc.), network monitoring, small and medium-sized shops (wholesale, retail, convenience stores, etc.) Entertainment venues (Internet cafes, KTV, etc.)
Industry insiders predict that by the end of the “Twelfth Five-Year Planâ€, the civil security market will reach a scale of RMB 50 billion. In recent years, the scale of application of civilian products for security products has been increasing year by year, which confirms this conclusion to some extent. The civil security market dominated by the second and third tier companies has also been designated by the first-tier companies as the blue ocean of the future market.
In an interview with the media at the 13th Anbo Expo, Deputy Chief General Manager of Suzhou Keda Nie Jimin stated that the civilian market is a real and huge market. According to Nie Jimin, Kodak has seen the potential of the civilian market. Perhaps at the security exhibition in 2012, it will exhibit solutions designed for the civilian market.
Next year, in the civilian field, breakthroughs in technology will be dominated by burglar alarms and building intercoms. Huang Taikang, director of marketing for the Xiaomen pupil Huabei district, introduced that the future development direction of the burglar alarm should be product function and role is more powerful, and the use cost is lower, and the operation is simpler and more convenient. Anti-theft alarm products are not just a single alarm, but should be integrated with each other in terms of security, security, and smart home.
From the perspective of the development trend of the civil market in recent years, this market is still optimistic about the industry in 2012, and its market position will also rise further. Leading this market is still dominated by second-tier and third-tier companies. First-tier companies will gradually begin to penetrate the sector, but the high prices of their products make people "defeating", so the proportion will not have a larger increase.
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