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In today’s era, where the pursuit of a high-quality and personalized lifestyle is on the rise, traditional home renovation models are no longer sufficient to meet the evolving needs of consumers. As a result, the “one-stop decoration” and “private customization” approach has gained popularity, marking the beginning of a new “customization era” in the home improvement market. Private customization has become a favorite trend among homeowners. Recently, Shandong Hao Lejia, a leading brand in whole cabinet solutions, launched the “Perfect Kitchen for Trade-in and Trade-in Huimin Opera.” This initiative offered free home measurements and design services for those with old kitchens. The kitchen plans tailored to individual needs not only optimized the functional space but also ensured that appliance sizes, cabinet layouts, and color coordination were more harmonious, reflecting the owner's personal style. Personalization has now become a lifestyle for many. Homeowners are increasingly incorporating customized elements into their living spaces, which not only highlights their unique taste but also enhances the overall quality of their homes. Over time, the scope of custom home decoration has expanded from just closet doors to include sanitary ware, flooring, ceilings, entrances, and furniture. This comprehensive approach allows for greater aesthetic satisfaction and meets the diverse preferences of modern homeowners. Industry experts note that more and more people are leaning towards customized services. This shift reflects both a desire for individuality and a move toward a more refined and specialized home improvement market. At the heart of private customization lies the design process. Since every person has different habits and tastes, personalization requires thoughtful customization. The integration of design and customization gives rise to “home improvement private customization,” which offers a more tailored experience than standard packages. As a result, it is becoming increasingly popular among homeowners. A representative from a decoration company emphasized that as home improvement becomes more diverse, standardized designs can no longer satisfy the unique needs of each homeowner. Private customization is set to become the future trend in the industry. In private design, communication plays a crucial role. A successful design starts with a deep understanding of the homeowner’s vision. Many clients come with preconceived ideas about their space, and it’s the designer’s job to translate these ideas into reality through professional guidance and collaboration. In Jinan’s home improvement market, the curtain for private customization has been lifted. Recently, Xingyi Decoration launched large-scale “private-ordered” promotion activities, emphasizing original design and giving homeowners more control over the renovation process. This approach ensures that each project is uniquely tailored to meet the specific needs and preferences of the client.

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