"Years are similar to each other, and the ages are different." In 2018, the long-tail growth of the Chinese auto market for 28 years came to an abrupt end, and it was once again frustrated before the threshold of 30 million. Although it has become the world's largest market for ten consecutive years, it has shown signs of negative growth, and there are only a handful of companies that can guarantee the quality and quantity to complete the target at the beginning of the year.
In the upcoming Lunar New Year, systematically summing up and reviewing, it is hoped that the days of the coming year will be booming, especially when the New Deal is frequent and the new situation is constantly going on. Economic Daily - China Economic Net Auto Channel, based on industry observations, industry analysis, and on-site interviews and reports, choose to count the characters, events, companies (brands), products, etc. that are worth reviewing in the year 2018. And take the word "G" as the head, and offer fresh and hot comments to you. Today launched a series of models of the inventory.
Create a high-end SUV and extend the first chapter of Audi Q5L to open a new chapter
On the first day of the New Year's work (January 2, 2019), the news of a FAW-Volkswagen Audi defending luxury car market single-brand sales champion went on the go, including the comprehensive leap-forward luxury B-class SUV benchmarking - the new Audi The introduction of Q5L's strong market appeal is eye-catching.
The new Audi Q5L
As the main sales force of FAW-Volkswagen Audi, Q5 has brought a lot of pressure to competitors since its introduction, and eventually became the most competitive model in the luxury SUV market. Up to now, the Audi Q5 has gained more than 800,000 Chinese consumers with its excellent brand and product reputation.
On July 6, 2018, the new Audi Q5L was officially launched. The new car's innovative extended wheelbase can be said to be tailor-made for the Chinese market. In the era when the domestic "two-child" policy is fully liberalized, the new Audi Q5L with greater space advantages will undoubtedly gain a broader market prospect.
Jing Jing, executive deputy general manager of FAW-VW Audi Sales, said, “The new Audi Q5L is a very special model for FAW-VW Audi. It is the first in the first year of FAW-VW Audi. The domestic strategic model is another milestone in the joint venture between FAW and Audi, and it is the best example of the powerful system capability of FAW-Volkswagen.
In order to further guarantee the production level of the new Audi Q5L, FAW-Volkswagen Audi has also put into production the Audi Q factory, and upgraded the quality assurance system again. The excellent quality of the car and the consistent high-end car gene bonus make the overall strength of Q5L Quality improvement.
The growth of the new Audi Q5L wheelbase increases the space inside the car and the market space. The data shows that the second full monthly sales of Q5L reached 13,400 units, which is quite good in the high-end SUV field; in 2018, the new car sold a total of 11900 units, which became the high-end SUV market. "The big winner."
Since entering the Chinese market, Q5 has undergone many generations of changes, not only in the leading position in the segmentation field, but also promotes the comprehensive development of the Audi brand SUV. After the pioneering extension of the new car's wheelbase, good market performance also proves its strength is unquestionable.
Adhere to its own advantages, the new BMW X3 original flavor introduced into the domestic
This year's luxury B-class SUV market is highly competitive. Audi Q5L and Mercedes-Benz GLC have chosen to increase the wheelbase to seek sales growth. The BMW X3, which has just been implemented in China, sticks to its own advantages and vividly demonstrates the sporty spirit and pioneering spirit of BMW.
The new BMW X3
As a pioneer in the luxury mid-size SUV market segment, the BMW X3's defined vehicle concept and its specifications have been a huge success. Since its inception, the BMW X3 has earned the trust of more than 1.5 million users worldwide. Despite the creation of a medium-sized high-end SUV segment in the world, the BMW X3 is clearly one step behind in the domestic process. As a latecomer, the new BMW X3 must be “a hit in the Chinese marketâ€.
To this end, the new BMW X3 offers Chinese customers an authentic BMW that is uncompromising in any way. The new car comes from the BMW Group's CLAR platform, which has proven to be of high standards that competitors can't. Through the design and development on the existing basis, it has achieved an excellent balance in terms of athletic performance, sustainability and comfort, and has also achieved a new benchmark in this level.
In addition, as one of the representatives of imported luxury SUVs, the BMW X3 is also the absolute main force of BMW imported cars. In 2017, BMW imported a total of 187,373 new cars, making it the most imported brand; in the first 11 months of this year, BMW has dropped to fourth place. According to the circulation association, the decline in sales of BMW imported cars is mainly due to the localization of X3.
After the introduction of the domestic BMW X3, it has begun to get better after the trough. The data shows that the new BMW X3 will only sell 0.38 million units in the first month of the IPO. After that, the sales volume of new cars will continue to rise. By November, the sales volume has reached 0.82 million, and the gap with Q5L is only 800.
The steady growth of the BMW X3 is confirming that Wei Xide, president and CEO of BMW Brilliance Automotive Co., Ltd., said, “X3 is the pioneer and leader of medium-sized luxury SUVs. When it evolves to the third generation, it will continue to lead this segment. The trend of the market. We want to be leaders, not followers."
Make the luxury of the new Mercedes-Benz A-Class sedan complete product matrix
November 21, 2018 is of great significance to Mercedes-Benz. This day, it not only ushered in the official launch of the 2 millionth vehicle, but also successfully completed the construction of the front-wheel drive platform (MFA). Member of the board of directors of Daimler AG, responsible for Greater China business Tang Shikai said that today we are welcoming the 2 millionth "Made in China, exclusive China" Mercedes-Benz vehicle off the assembly line, a milestone reflecting Daimler The rapid growth of business in China.
New Mercedes long wheelbase A-class sedan
In order to continue to build the brand advantage, two days later, the new Mercedes-Benz long-wheelbase A-class sedan was officially launched, which is also the fifth domestic model of Mercedes-Benz. With the arrival of the new long-wheelbase A-class sedan, Mercedes-Benz's “Made in China, Exclusive China†lineup is further enriched.
In recent years, the trend of consumer rejuvenation is obvious. The listing of new cars is in line with this trend, and explains what is “the new generation should look likeâ€. To this end, Mercedes-Benz has established the advantages of “Yanâ€, “Longâ€, “Smart†and “Drive†for long-wheelbase A-class cars.
In addition to product positioning, the new long-wheelbase A-class sedan also reveals the "Made in China, Exclusive China" concept that Mercedes-Benz has always adhered to. It is reported that the new long-wheelbase A-class sedan from the initial design to the post-production, fully taking into account the needs of the new generation of Chinese people, the Chinese R & D team for the first time from the prototype stage began full responsibility for research and development.
Ni Kuang, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd. said: "From the aspects of aesthetics, senses, sensibility and function, the new long-wheelbase A-class sedan will meet the imagination of the new generation of customers. The ideal car."
The data shows that Mercedes-Benz's cumulative sales in China from January to November this year has climbed to 603,089 units, which is in the leading position in China's premium car market. Near the end of the year, with the finale of the heavy-duty A-class sedan, this Mercedes-Benz product is expected to win the domestic high-end auto market sales champion for the second consecutive year.
Cutting-edge technology sets a new generation of Audi A8L refresh industry standard
For Audi, 2018 is destined to be a year in history. This year coincides with the 30th anniversary of Audi's entry into China, and the establishment of the Changchun Audi Q plant also has far-reaching significance. In addition, Audi's flagship sedan, the A8L's new listing, also makes it possible to lead a new generation of luxury D-class cars.
A new generation of Audi A8L
On April 8, 2018, the all-new Audi A8L was officially launched. After more than half a year before the birth of Barcelona, ​​and the frequent appearance of the world's top auto show and praise, the new generation of Audi A8L in the Chinese market into the countdown, from March 1st in Beijing, The Hainan test drive started on March 12, and the various activities of the new car are endless, reflecting the importance that Audi attaches to the A8L.
In fact, the predecessor of Audi A8L is the Audi V8 model that was launched in 1988. After 30 years of development and 5 generations of models, each generation of Audi A8L models is equipped with many innovative technologies unique to the world or unique in the same level. The industry standard for the luxury D-Class market.
Shi Botao, general manager of FAW-Volkswagen Audi Sales Division, said, "As a flagship model, the Audi A8L always represents the noble image and enterprising spirit of the Audi brand, and is also the master of the most cutting-edge technology." For the first time, the new generation of Audi A8L has strengthened the concept of “smartâ€. In the era of digital intelligence, relying on defining the hardware standards of smart cars, laying the concept of human-computer interaction of smart cars, and actively and intelligently integrating driving and driving, it has created a driving intelligence. New Era.
As one of the world's leading high-end car manufacturers, the Audi A8L, the new flagship model of Audi, is a large-scale sedan (D-Class) with the Mercedes-Benz S-Class and the BMW 7 Series. Showcasing Audi's new brand image for the future, it will continue to lead the luxury of the new era of large cars.
The king of the car opened the SUV era to explore the song shoulders the burden of opening up the territory
FAW-Volkswagen's Volkswagen brand rose against the trend in 2018, with a total wholesale sales of 14,16,666 units, an increase of 0.8%. Since the beginning of 2018, the Chinese auto market has experienced certain setbacks and overall negative growth, and FAW-Volkswagen has achieved such success in the year of hard work, perhaps inseparable from the steady advancement of the "SUV strategy."
FAW-Volkswagen T-ROC Detecting Songs
On July 30, 2018, FAW-Volkswagen's first SUV model, T-ROC, was officially launched. As a key research project of high priority between China and Germany, the T-Roc project can carry the dream of carrying the FAW-Volkswagen SUV and is the top priority of this year's projects.
Prior to this, FAW-Volkswagen was regarded as “the first modern passenger car enterprise built in China based on economic scaleâ€. After 27 years of development, it has successfully won the trust of more than 16 million users and left a good reputation among consumers. Word of mouth. However, in the past few years, domestic SUV models have shown a spurt of growth, FAW-Volkswagen has not introduced the relevant models, the arrival of the song to make up for this shortcoming.
"As the pioneering strategy of FAW-Volkswagen SUV strategy, T-Roc is responsible for the expansion of FAW-Volkswagen in the SUV field." FAW-Volkswagen Automotive Co., Ltd. Deputy General Manager, FAW-Volkswagen Sales Limited Liability Dong Xiuhui, general manager of the company, said that at the same time, T-Roc's songs are based on deep insights into consumers and tailored for young people in the new era. It is also an important step for FAW-Volkswagen to continue to promote brand rejuvenation strategy.
Endorsed by the FAW-Volkswagen brand, the songs were quickly recognized by consumers after they were listed. According to the data, 4,461 vehicles were sold in the first month of the listing, and then there was an explosive growth. Currently, the average monthly sales are over 8,000.
The past 27 years belong to the "car era" of FAW-Volkswagen. FAW-Volkswagen not only has a strong product camp, but also continues to lead the market development direction. With the successive listings of Tangu and Tangyue, and the recognition and favor of consumers, FAW-Volkswagen also opened its "SUV era."
Realizing brand rejuvenation Haval F7 defines the future of SUV
"God car" Haval H is selling well, making the Haval brand a leader in independent SUV. In order to continue to expand the territory of Haval "SUV leader", Haval has also targeted the young consumer market - the post-90s consumer group. To this end, Haval launched the F-series model and intended to define the future of the SUV.
Haval F7
On the evening of November 6, 2018, Haval F7 was officially listed in the form of a masked singer. As a pioneer in Harvard's youth segmentation market, Harvard F is the integration of younger elements into brand genes. The new car not only has the fashion trend, powerful AI intelligent interactive function, rich intelligent technology configuration, but also robust and comfortable driving control performance, strong intelligent security, showing the charm of an "AI intelligent networked SUV".
The powerful product strength of Haval F7 is inseparable from Haval's strong research and development strength. According to statistics, by the end of 2017, Great Wall Motor's total R&D investment exceeded 13 billion, and more than 5,700 patents were granted. It is these accumulations that have made Haval F7.
"The launch of the Haval F system is the realistic demand for the Harvard SUV brand rejuvenation, and is also a strategic consideration for defending the 'SUV leader' glory of the king." Li Ruifeng, vice president and general manager of the sales company of Great Wall Motor Co., confidently said that Haval will form The ideal SUV matrix of the Haval H-Series + Harvard F-series, ensures that Harvard works together in the family car and the young market.
In recent years, the Haval brand has achieved good results under the guidance of the focus strategy, and the SUV has achieved the first sales volume in 62 months. Nowadays, in response to the increasingly younger trend of the market, the Haval F series debuts; in the future, whether we can truly capture the hearts of young consumers, we can't help but wait and see.
Independent brand power new energy Roewe MARVEL X involved in intelligent high-end
According to the annual sales data released by SAIC in 2018, the cumulative sales of SAIC passenger vehicles totaled 701.885 million units, an increase of 34.5% year-on-year. This is really commendable in the overall negative growth of the automobile market.
Roewe MARVEL X
On September 30, 2018, MARVEL X was officially launched. As the high-end intelligent demonstration product of SAIC's “New Fourâ€, the rotor of Rongwei Light has reduced the design of the concept car by 90%. In addition, the Roewe Light Wing MARVEL X has 4 seconds of breaking 100 super running performance, and 500km cruising range, etc., becoming the leader of independent brands in the new energy field.
In fact, since the launch of Roewe RX5, the world's first Internet SUV in 2016, “Internet Car†has become the golden sign of the Roewe brand. In order to meet the consumption upgrade, Roewe took the lead in laying out the higher-end market and listed MARVEL X. The new car condenses the latest technologies in SAIC's new energy technology, Internet technology, and intelligent driving, and has “three hard powers†​​in design, performance and service.
Last April, the MARVEL X concept car was unveiled. For more than a year, the new car has never left the public eye. The strong product quality and the new retail system in the industry also attracted more users for the ROW wing MARVEL X. It is reported that the cumulative number of new cars has exceeded 5,000.
SAIC Roewe said that Roewe's MARVEL X, a milestone in intelligence, and a new contact with the new retail system, have entered the next stage of development.
New forces in the car face delivery difficulties Weilai ES8 is highly controversial
2018 is the first year of "new forces" delivery, in which the ES8 of Weilai Automobile became the first model to be delivered in batches. However, the delivery of new cars is not smooth, which also reflects the large-scale delivery of new forces from the side. problem.
Weilai ES8
On December 16, 2017, Weilai ES8 was officially launched. The new car positioning is a high-performance intelligent electric 7-seat SUV. The owner can enjoy four services including lifetime free warranty, lifetime free car networking service, free lifetime power supply and lifetime free road rescue.
In addition, Weilai Automotive has innovatively proposed the NIO Power, a power service system, and the ES8's replaceable power system can be converted in 3 minutes via the Weilai Power Station. Li Bin, founder and chairman of Weilai Automobile, confidently said: "In China, wherever a petrol car can go, Weilai ES8 must be able to arrive!"
However, the new car has repeatedly voted in the delivery, until June 1, 2018, Wei Lai finally delivered the new car to the insiders; on November 27, Weilai completed the 10,000th ES8 off-line ceremony. Li Bin also announced at the recent ES6 launch conference that as of December 15, Weilai has delivered 9,726 ES8s to users...
Not only that, the new car also faces problems such as quality and battery life. It is understood that when the new car was delivered internally in the early stage, 10 cars hit two. In addition, after the media experienced the hardships and hardships from the Beijing-Guangzhou “power-on tourâ€, what Li Bin said “cannot be used for 5 years, power-up is more convenient than refueling, and electric vehicles can go where the gasoline car can go. ", become the laughing stock of the car circle.
As a member of the new force of the car, Weilai has been at the forefront in terms of volume delivery. However, it still faces problems such as difficulty in delivery and insufficient product quality. And as traditional car companies accelerate the pace of new energy development, the time left for "making new forces" may not be much.
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