Hong Kong Fuji Mattress tells you 8 deadly bottom lines of dealers!
01, product quality problems are plagued
Problems with product quality are unavoidable, but the troubles for dealers have arrived. In addition to affecting sales performance and customer credibility, there are two other points that make dealers have a headache:
1. Few companies can compensate the loss caused by the quality problem at the original price, especially the indirect loss caused by the damage to reputation can not be compensated.
2. Quality problems lead to consumer disputes. Many small and medium-sized business teams have a small number of people, which is more convenient and convenient, and they can handle consumer disputes with dealers. At this time, if the products are hot and profitable, the dealers will do well. If the products are not competitive, the problem will frequently occur. Distributors abandon the product just around the corner.
02. Business personnel change too frequently, the promise cannot be fulfilled
Many companies cause sales staff to change frequently due to treatment problems, development platform problems, management problems, etc. Especially for companies with fixed salary, sales staff make random purchases in order to allow dealers to buy more, and promise to pay bonuses when the customer promises to fail to cash out. , And companies will not honor those false promises, at this time the dealer is the most injured.
03. The shortage of goods is annoying
Many companies are not likely to make the connection between sales and production, resulting in a shortage of products for some items.
When the dealer made the payment and found out that it was out of stock, it was very annoying. First, the funds could not be returned. Second, the delivery plan had to be adjusted for delivery, which caused some products to exceed the expected purchase volume, and some products had zero inventory. When the goods are delivered to the terminal, the sales performance declines due to incomplete items. At this time, the cost of delivery has not decreased due to incomplete items, and the profit has doubled.
04. Bundle sales are tiresome
Many companies have well-selling products and slow-selling products. In order to digest the slow-selling products, they often take the method of bundling and buying with the best-selling products.
The dealers are all bosses, of course, they do n’t like to be forced to do things by others, not to mention that no one accepts bundling when sending products to the terminal. At this time, the dealer can only overdraft the profits of the products that are selling well to promote the slow-moving products , Lower profit margins also annoy downstream customers.
05. Mandatory payment is very angry
Distributors will certainly take care of one product while distributing multiple products, so many marketing executives like to use customer funds to force them to operate their own products before the peak season, of course, such companies must have Based on good market sales.
Although dealers enjoy relatively value-added policies, compulsory payment will still make people unhappy. When higher profit products are placed in front of them, the contradiction may intensify.
06, long delivery cycle
Many companies have problems such as cumbersome delivery processes, long distribution routes, imperfect logistics systems, and company capital operation.
If a hot-selling product, the long delivery cycle will make the dealer extremely disgusted. For example: Product A has a car payment of 100,000 and a sales cycle of 10 days. The cycle from the date of payment to the time the goods arrive at the customer's warehouse. The fast and slow have a great impact on the dealer's revenue.
If the cycle is 2 days, then the customer can basically turn around with only 120,000. If the cycle is 10 days, then the dealer must at least take out 200,000 to turn around this product, and the output profit is the same. The rate of return has almost doubled.
07. Market expenses are divided into tiers, and sales support is not fixed
Many companies cannot bring a complete promotional plan to dealers, but only give a framework, which is handled by the dealers themselves, and at the same time tell the expense reimbursement ratio to go according to the ratio of sales volume and sales tasks. stand by.
In this way, it seems that the enterprise is really suitable, as long as there is sales, there will be profits, and the market expenses can be deducted if the task is not completed.
But as a dealer, it is very important to avoid the risk of expense expenditure. When they are not sure of reimbursing the expense from the company, they would choose to do less promotion or not, and over time, they will eventually be captured by competitive products. Your market share, many products die like this.
08. Excessive occupation of dealer fees
The dealer's money is used for profit, not for the enterprise to occupy. In other words, if the dealer has limited strength and barely operates your product, if you take up too much money at this time, it will cause the dealer Passive in sales.
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Shenyang East Chemical Science-Tech Co., Ltd. , https://www.eastchemy.com