How to break? The world’s misunderstanding of Chinese panel furniture is too deep!

Recently, the famous British movie star Emma Watson and the cute and intelligent Hermione in Harry Potter published a tearful speech in the "HeforShe" campaign launched by UN Secretary-General Ban Ki-moon. The feminist speech won the thunder of applause. Emma tells the story of being questioned by the "gender role" since childhood: "At the age of 8, I began to question certain gender-based assumptions. I don't understand why I want to be a director in a drama for parents. It is said to be "universal", but the boys are not; at the age of 15, my female friends began to withdraw from their respective sports teams because they did not want to appear 'muscular'." In fact, the panel furniture has been in existence for more than a decade. In the course of development, it is not in the furniture industry to suffer from various "unfair treatments" on the concept of users - hardness quality is not as good as solid wood furniture, formaldehyde is exceeded, fillers are shoddy, and grades are insufficient. In the era of the great home furnishing, the fact that the wood is used instead of solid wood has become a reality. Although I have to admit that the furniture industry always has the situation of "a rat licking a pot of porridge", some "black" rumors are really time to break, just as the conclusion of Emma's speech "Ifnotme, who, ifnotnowwhen "(Do not break at this time, when will it be more?) Misunderstanding 1: Chinese plates are not as good as "foreign goods"? The author can only say that this is the concept of the sheet market that stayed twenty years ago. At the annual meeting of a wood-based panel in 2010, Chinese plate merchants had been questioned and attacked by "China has no good plates." But in fact, as early as 2011, Dinoya furniture, which is known for its wood-panel furniture, has been in the plate-type part of the German Schattmei nano-environmental plate technology, which not only ensures the stability of the overall structure of the furniture, but also reduces the cost of furniture. The world's wood furniture technology has already been in an advanced position. Four years later, Zeng Minhua, chairman of Yaodonghua Plate Furniture Co., Ltd., also “takes the chest” to ensure: “I can tell you, the plates I am making now, from the inner quality to the quality. The quality of the appearance, we are not worse than the representative EGGER plate in Europe. Our plate spacing is detected by authoritative departments, regardless of formaldehyde emission, physical strength, water swelling and other indicators are better than European EGGER Board.” Yao Donghua·Wen Kangna synchronous embossing production line guarantees not to “blow”. On the eve of the National Day, the Yaodonghua sheet factory, which cooperated with many domestic large-scale home furnishing companies, also introduced the German Winconna synchronous board production line, which has been used in Europe for many years, but mainly used on laminate flooring. Synchronous automation applications are the first in furniture manufacturing in Asia and are at an advanced level in the world. Wincona's DieterSchmitz said: "According to our understanding, the synchronous automation board has been launched in China for many years. Now the synchronous production line for furniture introduction is very advanced. From our perspective, including the European customers we contact, we I believe that this product will be greatly developed in the future, in this case, the board will look more natural." Misunderstanding 2: Formaldehyde is only "harmful and unhelpful"? But in fact, it's not. Formaldehyde is irritating to human mucous membranes. The main hazards are olfactory sensation, abnormal lung function, abnormal liver function, abnormal immune function, etc. The skin is directly exposed to formaldehyde, which can also cause dermatitis, pigmentation, necrosis, etc. Formaldehyde is accused of being "The culprit of leukemia" and "carcinogenic substances." However, the harm does not mean that "there is no harm but no benefit." It is undeniable that formaldehyde is a very important disinfectant in the cold weapon era. As early as during the First World War, formaldehyde was widely used in the disinfection of battlefields. The aqueous solution of formaldehyde was also a preservative and insecticide for medicine. Artificial panel furniture is applied to adhesives and furniture lacquers, and “formaldehyde exceeds the standard” is a topic that has long been criticized. At the China 2014 China Plate Development Seminar, a number of furniture giants and experts suggested that the treatment of formaldehyde should be changed from “talking to aldehyde color change” to “changing strength and avoiding shortcomings”. Guo Libing, executive director of the Guangdong Furniture Chamber of Commerce, said many times: "When we were young, formaldehyde was inseparable from major epidemics. The world also has a formaldehyde association, which is based in the UK. If you talk about formaldehyde, there are so many formaldehyde products in the world. Enterprises, what should their employees do?” At present, the grading standards for formaldehyde domestic plates are implemented according to the national standard 18580-2001. The highest environmental protection standard is E1, that is, the formaldehyde content per liter is ≦1.5mg, and the environmental protection standards have improved in recent years. Less merchants have also proposed a rare E0 standard, the standard is to release formaldehyde content of mg0.5mg per liter. Even this year, “aldehyde-free board” and “zero formaldehyde” advertisements have been overwhelming in the furniture industry. The amount of formaldehyde has become the "standard" for measuring the strength and quality of a sheet furniture enterprise. But Yang Junkui, supervisor of Sophia Home Furnishing Co., Ltd., a furniture custom enterprise dedicated to the development of big homes, believes that the study of formaldehyde cannot be limited to simple thinking from “1” to “0”, but also uses its beneficial ingredients to benefit humanity. "Material innovation is the core driving force for the development of panel furniture. Now it only stays at the stage of not causing harm to people's living environment. In the past, everyone was raising the problem of formaldehyde and zero formaldehyde. I think that reducing formaldehyde to a certain extent is beneficial to people. Misunderstanding 3: Panel furniture sales can only rely on physical stores? Selling, why do you think so? In the past, compared with solid wood furniture, both panelboard and MDF were “man-made”. Consumers were in doubt about their quality. The e-commerce platform could not meet the experiential needs of consumers. The sales volume was flat, and later it became the propaganda “Shantou” of many panel furniture. Looking back at the Dongguan Autumn Furniture Fair in early September, both the flow of people and the volume of transactions have dropped significantly. Many furniture giants have become "slowing down the data". The decline in the status of the exhibition not only indicates the change of the exhibition mode, but also the sales model of the entity management needs to be transformed. Compared with the “cold winter” of physical sales, the Melody Home Network, which implements the 020 business model, has broken the predicament with a sudden emergence. It is not only limited to online shopping, but also has hundreds of experience halls across the country. The location avoids the bustling area and the transaction is always on the Internet. This not only provides consumers with a platform to provide inspection products, but also does not conflict with traditional stores. This "low-carbon" development model has made its output value grow rapidly, and it has also shaken up many furniture companies. He Zhixiong, president of the Guangdong Furniture Chamber of Commerce and chief executive of Zhongshan Sihai Furniture, said: "No matter what kind of fabrics are made of panel furniture, they are the inevitable products that will be needed in the future. Some enterprises have not developed very well this year, but the red apples have developed very well. The reason is that it is mainly based on demand. In fact, with the 80s and 90s becoming the mainstay of the home market, the arrival of the custom-made big home era, the shape-friendly and environmentally-friendly panel furniture is indeed more responsive to this era. The 80s and 90s users who pursue "lazyism", "digital life" and "environmental protection" are more expecting that their home decoration can save trouble and save energy. Click on the mouse to buy furniture, and always run a furniture city. It is convenient to run a building material city in the west. The operation of panel furniture must also follow the changes in user habits and concepts, correctly grasp the advantages of the network platform, and shift the focus of physical store services from “marketing” to “experience” in order to “retain a group of people and touch a city. ". (Text / Deng Siying)

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