Small pitch LED technology is overkill? Manufacturers are keen on PK.

In today's commercial large-screen display market, small-pitch LEDs have become well-deserved "black horses", and the market scale has expanded rapidly. Relevant statistics show that in 2014, small-pitch LED sales accounted for 4% of the total large-screen splicing display of square meters. The broad development prospects make small-pitch LEDs become the “sweet” in the eyes of many manufacturers, and the investment is constantly increasing.

Snatching market voice, manufacturers pay attention to small pitch technology PK

In a market that is still in its infancy and very competitive, if manufacturers want to stand out among many competitors and quickly grasp the eyes of industry users, the control of technical commanding heights is undoubtedly the fastest and most effective way. It is precisely because of this that in the small-pitch LED industry in 2014, manufacturers have maintained a high degree of enthusiasm for technology research and development, making small-span LEDs grow rapidly in the market while achieving leap-forward development of technology. According to the projection era, so far, the minimum spacing in the industry has reached 0.7mm.

However, compared with the enthusiasm of manufacturers for technology upgrades, the application market has maintained a cautious attitude toward it. The reason is that the high cost is the first to bear the brunt. No reason, the smaller the spacing, the better the display performance of the small-pitch LED display. For the manufacturer, the marketing naturally has more with less, and for the industry users, the application requirements and application costs are balanced, so the application requirements are met. In the case of products that have a better display cost but better cost, most of them will have a very reserved attitude, unless they are "not bad money" users.

Small pitch LED technology is over? This is a problem

The market's restraint attitude towards higher-end products has caused the industry's manufacturers to make a big difference in the upgrade of small-pitch technology. There are active promoters of “no higher than only higher”. For example, Liard and Zhouming Technology are actively launching. For products with a dot spacing of 1 or less, there are many products that are based on market demand, and it is appropriate to stop. For example, related personnel of Weichuang have clearly stated that before the current LED technology has no major innovation, small spacing, such as P1. .2, the commercial cost is too high, the user is still unable to bear, the actual development value is open to question; not only, the traditional LED display company Ai Biesin also publicly stated that the product with a point spacing of 1.2 has met the visual needs, and the product development with smaller spacing. It doesn't make much sense, and it doesn't make much sense to push it to the market.

So, has the small-pitch LED industry entered the era of over-capacity? The projection era believes that this is a problem that should be viewed with a dynamic eye. At present, small-pitch LEDs are “relatively surplus” in technology. From the application level, the market is not pursuing better display effects, but is subject to excessive application cost. However, in terms of long-term development, with technology The maturity of the mature and producer camps, the scale effect of the small-pitch LED industry will gradually appear, and the cost reduction is inevitable. Once the cost drops to the range that industry users can afford, the market's pursuit of better display will show up. Therefore, the manufacturer's reserve for smaller pitch technology will not stop, but in marketing, it will be based on actual demand. And the ability of the user to bear.

In other words, whether the technology of small-pitch LEDs is excessive is a dynamic development problem, which is limited by three factors: vendor positioning, user demand and application cost. However, in any Chaoyang industry, technology upgrades will continue throughout. Therefore, in the future development, the technology PK battle between small-pitch LED manufacturers will continue.

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