Bathroom home improvement market is weak

Since 2014, the relaxation of the property market and the reduction of interest rates have provided opportunities for domestic sanitary ware brands to enter the engineering market. Coupled with the downturn in the home improvement market, the company’s determination to enter the engineering market has been strengthened. Domestic sanitary ware brands have entered the engineering market for many years, but it is still difficult to shake up the status of foreign sanitary ware brands, although the quality gap between the two parties is not large. International brands entered earlier in the engineering market, and the accumulated brand benefits are high. The Chinese people also have the concept of preconceptions. Domestic sanitary ware companies need to achieve brand reunification if they want to tap the engineering market to tap the broad market prospects.

According to people in the industry, gold, silver and silver are ten and November and December are industry buffer periods. Many customers will choose to select products in September and October and return to the next two months. It was found in the market that many businesses use the peak season to carry out impulses at the end of the year, and even took out their own tricks: the store layout is festive, and every person sends a leaflet. Among them, the most common practice is discounts and discounts. Such as a tile brand original price of 198 glazed tiles after folding 68 yuan, and the store's products can basically hit a 50 percent discount; also some of the usual well-known selling brand tiles, direct sales at half price.

These actions of the business can indeed attract the attention of the past consumers, but the real order is stunned. A bathroom brand official said that this year is a lot worse than last year, and even spending a lot of money on activities has no effect. Not only our brand, but what brand is doing the same here. What's more, he admitted that he had gone downhill the previous year. This year is the bottom. Whether it can rise next year is still a mystery.

Nowadays, from the beginning of the year to the end of the year, the alliance activities of the major sanitary brands have become more and more astute. They have gradually become fatigued, and they have never felt cold about group purchases and other activities. In addition, the involvement of IT consumption also led to the pessimism of the mall, many businesses on the increase in online investment, resulting in a gradual decrease in market share, taking the bathroom market, bathroom brand merchants are shrinking. Through field investigation, it was found that customers in the market dispersed their glass doors in the bathroom brands, and that the doors and windows could be seen as chaotic. The passersby stated that these stores had been withdrawn.

Sanitary companies need to be branded when they enter the engineering channel. In fact, not all businesses are complaining. The head of a well-known bathroom brand said that this year our sales are more than 400 million, more than 200 million last year, thanks to our 40 years Always stick to the road based on engineering channels. Another bathroom brand also admitted that at present, in our sales crowd, regular customers occupy about 70%. The engineering channels of mature households account for more than half of the total. Although there are a large number of project channels, they earn less, and they are also considered small profits.

However, although there is a lot of room for development in the bathroom engineering market, there is a pain in the decoration and payment that cannot be realized by the home improvement bathroom. And these companies also said that if they want to enter the field of tooling, home improvement and sanitary companies must achieve brand reunification, including the unity of the image and the unity of prices, and be truly brand enterprises.

The bright road of the sanitary ware industry depends on oneself, either long or short, depending on the hard work of each company. How can the sanitary ware industry realize product innovation, how can we break the rules, develop new ideas, how can we shuttle freely in the field of home wear and tooling, how can we cross the border and achieve a win-win situation, we need to find out step by step bathroom companies.