Da Vinci's "Public Apology Letter to Consumers" released on July 18, "An Open Letter to Da Vinci Customers" released on July 21, and "Communication to Media Friends" released on August 3 Letter, you can see the obvious change in attitude from the name. According to Da Vinci’s director and spokesperson Huang Zhixin’s public admittance, Da Vinci’s recent daily sales in the country’s stores are only maintained at hundreds of thousands. “It’s best to have seven or eight hundred thousand. When it’s not good, there’s only one or twenty. 10,000, which is 80%-90% lower than before. This is related to the "Communication Letter to Media Friends". "In our more than 10 years of operation, many customers are our long-term customers. They have been acting for us all the time." The products are confident. Until today, many customers still order internationally renowned furniture products and entrust us to help with home design. We have formed a basis of mutual trust with most of our old customers. It is obviously contradictory and difficult. Be self-explanatory. "We also pay attention to the hidden meaning of the wording used to reach Fincher's last paragraph. We believe that Da Vinci can't completely and directly blame the responsibility of its stores, whether it is legal or reasonable. The company limited by shares should be responsible for this incident, and it can't be pushed and can't escape!" Jiang Suhua said. Yingke lawyer responded to Da Vinci's "Communication Letter to Media Friends" In response to media requests, Da Vinci's "Communication Letter to Media Friends" issued on the early morning of August 3, 2011 was as follows: Note: As a Da Vinci event One of the agent lawyers of the Chinese consumer, Da Vinci's "Communication Letter" came out, we suddenly became very busy, and in the afternoon, we received dozens of media reporters asking for a phone call to evaluate the "Communication Letter". I can't help but find the "Communication Letter" list quickly, and respond accordingly as follows; then Yingke Law Firm has accepted a total of dozens of Da Vinci consumers to entrust the rights protection, we consciously have the obligation and necessary to this communication letter "A simple response and echo. So that Da Vinci is too lonely! Please also refer to the "Communication Letter" to read this article. The first is the name of the letter. As far as the well-known Da Vinci incident, Da Vinci has issued three open letters to date: July 18th, “Public Apology Letter to Consumersâ€, July 21st, “To Da Vinci’s Customers An open letter, August 3, "The communication to the media friends", can only see the obvious change in attitude from the name, we suspect that the next one should be "the condemnation letter to the ****" "!" According to consumers who entrusted us to defend their rights, many of them were indeed loyal users of Da Vinci furniture, but now it is not, and no longer trust. According to the public announcement of Da Vinci’s director and spokesperson Mr. Huang Zhixin, the daily turnover of Da Vinci’s recent stores in the country is only maintained at hundreds of thousands. “It’s best to have seven or eight hundred thousand. When it’s not good, there’s only one or two. 100,000, compared with 80% to 90% lower than before, so I don't know "In the communication letter", "In our more than 10 years of operation, many customers are our long-term customers, and they have always had confidence in the products we represent." Until today, many customers still order internationally renowned furniture products through us, and entrust us to help with home design. We form a basis of mutual trust with most of our old customers. How much is there on August 3, 2011? Do customers still have confidence in Da Vinci and mutual trust? Customers should not be "being confident" and "being trusted"? Second, the media reports are not based on the premise of “falsificationâ€, but the survey video of CCTV reporters, the preliminary identification of Shanghai Industrial and Commercial Bureau, the relevant verification of Shanghai Customs, Guangzhou Industrial and Commercial Bureau, Shenzhen Industrial and Commercial Bureau, Dongguan Industrial and Commercial Bureau, etc. The investigation is premised on the premise that the media respects the facts, but cannot ask the media to "consider the relevant situation before making a conclusion." In fact, the media is making comments, not conclusions. Is it necessary for the media to obtain the relevant content before reporting it? Did Da Vinci agree? Third, without the media's deep disclosure, continuous attention and reporting on this incident, the truth will be hidden all the time. Consumers will never know that their rights and interests have been violated. How can media reports become "misleading the public"? “Let consumers have more confusion and unnecessary worryâ€? It has become a "barrier" for Da Vinci to solve the legitimate rights and interests of consumers! What we want to say is: without media attention and reports, consumers' enthusiasm and determination to defend their rights will be exhausted by the long process of rights protection. This incident may also be slowly dying in silence. This is Da Vinci. At the same time, we believe that media commentary as a social paradox, the negative comment itself is a consequence of the offender. Fourth, under the current circumstances, Da Vinci and his agent's overseas brands are a community of interests. We can't see each other's dismantling and interest calculations. Please also note that according to Da Vinci's "Old Times" It shows that their so-called joint anti-counterfeiting actions were all in 2005, not today. Is there any wonder? In addition, we need to be particularly serious about reminding and reminding Da Vinci that in today's China, for Da Vinci, for Chinese consumers, for the Chinese media to "justice", not foreigners with yellow-haired and blue eyes or fake foreigners But the laws and facts of China! I don't know Da Vinci's "Communication Letter" in "All the brand companies we represent and distribute have been able to preside over justice when we are in the whirlpool of public opinion" What does it mean? Fifth, "industry commonality" is by no means a reason why offenders can violate the law or evade responsibility. This is the time when the industry needs to supervise and regulate, and the offender pays the price for the illegal act. This is the Da Vinci incident. The meaning of it. Before the incident broke out, Da Vinci did “goodâ€, false propaganda (see Shanghai Industrial and Commercial Bureau's preliminary identification) was very good, and the profit was very high (in 2009, the gross profit margin reached 58.4%, see media reports). But now? What is the brand of Da Vinci and what is this event? In addition, according to the Chinese Criminal Law, which will preside over Da Vinci, the falsification of documents (including customs orders, etc.) will be a serious criminal offence. "The circumstances are serious, and the sentence is imprisonment for three years or more and ten years or less." Ask, who would admit that "I am committing a crime"? If the law can be violated, then what is the "business ethics and legal bottom line"! It is also worth mentioning that the tax rebate of 360 million yuan, the specific value we do not say, but Da Vinci pointed out that this value is "computed by our reporters", which is "calculated"? Still "innovated"? I just couldn't see if Da Vinci was affirming this value or negating it. Sixth, I am honored that Da Vinci mentioned our lawyers here, but it is very timid, did not point out the name of our company, maybe it is worried that we will be the brand of Da Vinci, if it was before, Da Vinci was a It is worthy of awkward brand, but now it is not, and Yingke Law Firm does not need the word "è¹". In fact, Yingke has more than 1,400 practicing lawyers, 15 branches in China, and many overseas. The branch (which includes Da Vinci's hometown of Italy), it seems that our business is bigger and bigger than Da Vinci. Indeed, we are actively collecting consumers for rights protection. What needs to be explained is that in fact, before we collected, many Da Vinci consumers went to Yingke Beijing Headquarters, Shanghai Branch and other places for consultation, and asked for entrusted rights protection. Later, We found that this incident is by no means a case, but a problem that every Da Vinci consumer will face. From the perspective of safeguarding the cost of rights and maintaining the power, we also believe that collective protection of rights is the best policy for consumers. A solicitation notice was issued on July 22. We also fully agree with Da Vinci's claim that direct negotiations between consumers and Da Vinci will be the most convenient solution; but the previous "we" (note: Da Vinci) believes that all reasonable requirements are "limited" The language is very skillful. The fact is that, after telling consumers, all the consumers who entrusted us to defend their rights have previously negotiated with Da Vinci and even quarreled, but they are all considered to be inconsistent with this. We believe that the conditions for all reasonable demands are not negotiated and angered. At the same time, we also want to point out that the product quality problem is not the whole of the Da Vinci incident. It requires each defending consumer to provide the quality inspection report by itself. It is to transfer the topic and increase the consumer's rights protection procedure and difficulty. Patience and determination; false propaganda can't be avoided. In fact, Leonardo da Vinci wrote a paragraph in the most gentle language in the previous "An Open Letter to Da Vinci Customers". What are the shortcomings of our business activities? We acknowledge that in previous sales and promotional activities and on our official website, some advertising language does not comply with Chinese laws, and there are irregularities in product manuals and product identification. " admitted" these situations. The situation of car recall and Apple Iphone4 mobile phone is not comparable with this incident. People are product quality problems, and the Da Vinci incident is not; the offenders do need to correct the opportunity, but only if the offender first wants to violate the law. Responsible for the consequences, and bear the statutory responsibility to the infringed party, rather than conceal the facts, shirk responsibility, set obstacles or blame others. We also pay attention to the hidden meaning of the wording used to reach Fincher's last paragraph. We believe that Da Vinci cannot fully and directly blame its stores for its responsibility, whether legally or sensibly, Da Vinci Home Furnishings The company should take responsibility for this incident, and it can't be pushed and can't escape! Finally, what we want to say is that the truth of the facts, including consumers, the media, the competent authorities, and the attorneys, are actively looking for, but what is it? Da Vinci, can you dare to tell us truthfully?
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