How to deal with the fierce competition of the abrasives industry

Abstract In recent years, the rapid development of steel, non-ferrous metals, building materials, cement, flat glass, automotive, shipbuilding and other industries has strongly stimulated the market demand for abrasives as industrial raw materials and tools. However, at present, Chinese local enterprises are entangled in low-end products, with...
In recent years, the rapid development of industries such as steel, non-ferrous metals, building materials, cement, flat glass, automobiles, and shipbuilding has effectively stimulated the market demand for abrasives as industrial raw materials and tools. However, at present, local enterprises in China are entangled in low-end and homogenous products, with price as the main means of competition, anti-risk ability is not strong, and industrial concentration is low. How will SMEs respond in a highly competitive market environment?

Abrasives are a general term for abrasives and abrasives, including abrasive products and abrasive products. Among them, abrasive (general abrasive) products are mainly divided into two categories: corundum abrasives and silicon carbide abrasives; artificial abrasives are mainly divided into fixed abrasives and coated abrasives. Today, there are hundreds of brands of abrasives and abrasive products in China, but they are mainly concentrated in the low-end and mid-end industries. Small and medium-sized enterprises rely on price wars in the market to ensure the survival and operation of enterprises, thus forming vicious competition and leading to abrasive grinding. With the overall market downturn in the industry, especially in the context of transformation and upgrading, energy saving and environmental protection, and new policies, product quality varies widely. So how to get out of this predicament and let China's abrasives industry enter a virtuous cycle?

First of all, it is necessary to make iron itself. Only advanced technology, excellent quality and brand-like service can truly make China's abrasive products become world brands, making "Made in China" no longer synonymous with low-end and low-cost. Only high quality can represent the growing strength of China's industrial level and establish a new image of China's "high-end manufacturing." In this way, companies can develop better.

In addition, China's abrasives and abrasives enterprises should unite and form core competitiveness under the leadership of the government and industry associations. Although China's local enterprises are pushing low-end products, price is the main means of competition, anti-risk ability is not strong, and industrial concentration is low. Even in such an environment, there are still some new brands entering the market, showing the fierce competition in the industry. Technology and services are especially important for companies to survive. Under the correct guidance of the government and industry associations, the abrasives SMEs abandoned some low-end and mid-end industrial chains, from the production scale of the long chain to the high-precision manufacturing and technical unit integrated manufacturing mode, focusing on the international new technology of the abrasives industry. New trends, focusing on the development of new uses of abrasive abrasives and high value-added products, adhere to the development path of “specialized and special new”, increase technological innovation, improve service quality, and promote the research and development capabilities of Chinese abrasives and abrasive products. High-end products can compete with world-famous brands in the international market, and compete!

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