Because of its inherent low interest and high degree of involvement, bathroom brands not only promote brand performance, but also have a direct impact on the sales performance and growth potential of a brand. Therefore, excellent terminal management capabilities are crucial to a brand.
What does the terminal want to manage? In fact, the terminal is mainly to manage the six elements of market intelligence, store design, product display, poster presentation, product presentation capabilities, and customer store flow management. These six elements are all centered on consumers and are for bathroom brands. Words, there is no consumer without everything.
Effective Market Intelligence Control In order to win market opportunities in sanitary ware terminals, sanitary ware brands must collect timely and efficient information related to brand performance. This information includes the number of rooms to be delivered in the past six months, the ratio of rough rooms to hardcover rooms, the main competitors' activity themes and programs, the competitors’ main products and their prices, and the main planning activities of the stores in the near future. Only when we grasp these information in a timely manner can we master the necessary information in the market competition in order to plan an activity program that is more in line with market demands. If the market is sluggish or there are no consumers, if you put a lot of advertising and put out activities, you can increase the visibility, but it will be quite poor in terms of sales conversion rate and input-output ratio. Therefore, before each activity program, be sure to analyze market intelligence.
Store design in line with market demand In terms of the terminal, consumers are a fast-moving group. That store allows him to leave an impression. The store has a sales atmosphere and can take away the attention and attention of consumers. Therefore, the quality of the store design is an important factor for consumers willing to enter the store. In store design, we should make full use of the "high-fighting and low-going" strategy to allow consumers to feel the brand's grade and the store's texture, while the store must also create an atmosphere of activity, so as to stimulate the consumer's motive to enter the store more effectively. And buying desires.
Hierarchy of product placement In addition to the design of the store, product placement requires taste and a sense of hierarchy. Image products, profit products and running products should be differentiated and placed in different functional areas. If the product is improperly placed or has no texture, it is sold at a bad price. Especially when it comes to promotional activities, there is a certain requirement for the placement of each product, and specifically which product is placed in which position. As for the specific location of the product, it is based on various factors such as different regions, different store layouts, and local consumer habits. In order to achieve both reflect the brand's taste, but also make consumers feel value for money purposes.
A clear-cut propaganda poster consumer is a visual sense animal and has a herd effect. Therefore, every time you promote, you must get the atmosphere of the store. In general, whoever prevails in the atmosphere will attract more people and will form a trend of popularity. As usual normal sales, the stores must also include quality brand introductions and product core selling information to enhance the visual impact of consumers and strengthen their perception of the brand, thereby facilitating purchase decisions in the purchase environment.
Efficient Product Introduction Capabilities Consumers come to terminal stores. For bathroom products, they are often unfamiliar and need our Purchasing Guide to fully introduce products to them. At this time, the Purchasing Guide's affinity and product description capabilities are very important. Throughout the sales process, the most important thing for the Purchasing Guide is to explain the selling point of the product, especially the part of the selling point that consumers are concerned about. The so-called product selling point is based on the design elements and characteristics of each product, sort out a set of consumer-oriented marketing language, for consumers, they have their own interest points and concerns, such as some guests concerned about the surface quality, Some guests pay attention to the function of the product itself, and some of them pay attention to the beauty of the product. For different types of guests, when the Purchasing Guide introduces the products, their selling instructions are different. But in the final analysis, it is to marketize and live the technical language of the product and enhance the sense of identity of the consumer. There is also shopping guide in the sales activities, to be good at summing up failed cases. For example, a total of five guests were received today, and one deal was lost, and the failure rate reached 80%. At this time, we must analyze why these four customers did not trade? Is it because there is no purchasing power or is it not satisfactory to buy the product, or is it that the Purchasing Guide has not explained it well? Only by summing up the reasons for the failure, the Purchasing Guide can succeed in the next sales process.
Flows in Customer Stores Consumers have a variety of ways of moving around the store. How to more effectively make customers stay in the store for the longest period of time, which requires starting with the design of the store and the guidance of the Purchasing Guide. Many terminal stores did not take into consideration the flow of guests when they were originally designed. The placement of products is purely the first standard of aesthetics. However, many times we ignore the purpose of placing products for sale. This requires us to study the flow habits of customers in the sanitary ware market, study the flow of consumers in the store, and then lay out the store according to these characteristics. The design of the store should be based on the characteristics of passenger flow, and consumers should not be seen at a glance. Consumers should be allowed to look at all the products in the store and improve their stay in the store. The longer the consumer stays in the store, the higher the success rate of closing the deal.
If we fully identify and manage the above six influencing factors, consumers will be able to enter and stay, and the transaction volume will naturally be large. Therefore, sanitary ware brands need to study these six kinds of terminal forces in detail, combine their own brand characteristics, and organize a set of effective terminal management mechanisms so as to use the excellent terminal management mode under the influence of brand rally. In the bathroom market crisis, grab a bigger market share.
What does the terminal want to manage? In fact, the terminal is mainly to manage the six elements of market intelligence, store design, product display, poster presentation, product presentation capabilities, and customer store flow management. These six elements are all centered on consumers and are for bathroom brands. Words, there is no consumer without everything.
Effective Market Intelligence Control In order to win market opportunities in sanitary ware terminals, sanitary ware brands must collect timely and efficient information related to brand performance. This information includes the number of rooms to be delivered in the past six months, the ratio of rough rooms to hardcover rooms, the main competitors' activity themes and programs, the competitors’ main products and their prices, and the main planning activities of the stores in the near future. Only when we grasp these information in a timely manner can we master the necessary information in the market competition in order to plan an activity program that is more in line with market demands. If the market is sluggish or there are no consumers, if you put a lot of advertising and put out activities, you can increase the visibility, but it will be quite poor in terms of sales conversion rate and input-output ratio. Therefore, before each activity program, be sure to analyze market intelligence.
Store design in line with market demand In terms of the terminal, consumers are a fast-moving group. That store allows him to leave an impression. The store has a sales atmosphere and can take away the attention and attention of consumers. Therefore, the quality of the store design is an important factor for consumers willing to enter the store. In store design, we should make full use of the "high-fighting and low-going" strategy to allow consumers to feel the brand's grade and the store's texture, while the store must also create an atmosphere of activity, so as to stimulate the consumer's motive to enter the store more effectively. And buying desires.
Hierarchy of product placement In addition to the design of the store, product placement requires taste and a sense of hierarchy. Image products, profit products and running products should be differentiated and placed in different functional areas. If the product is improperly placed or has no texture, it is sold at a bad price. Especially when it comes to promotional activities, there is a certain requirement for the placement of each product, and specifically which product is placed in which position. As for the specific location of the product, it is based on various factors such as different regions, different store layouts, and local consumer habits. In order to achieve both reflect the brand's taste, but also make consumers feel value for money purposes.
A clear-cut propaganda poster consumer is a visual sense animal and has a herd effect. Therefore, every time you promote, you must get the atmosphere of the store. In general, whoever prevails in the atmosphere will attract more people and will form a trend of popularity. As usual normal sales, the stores must also include quality brand introductions and product core selling information to enhance the visual impact of consumers and strengthen their perception of the brand, thereby facilitating purchase decisions in the purchase environment.
Efficient Product Introduction Capabilities Consumers come to terminal stores. For bathroom products, they are often unfamiliar and need our Purchasing Guide to fully introduce products to them. At this time, the Purchasing Guide's affinity and product description capabilities are very important. Throughout the sales process, the most important thing for the Purchasing Guide is to explain the selling point of the product, especially the part of the selling point that consumers are concerned about. The so-called product selling point is based on the design elements and characteristics of each product, sort out a set of consumer-oriented marketing language, for consumers, they have their own interest points and concerns, such as some guests concerned about the surface quality, Some guests pay attention to the function of the product itself, and some of them pay attention to the beauty of the product. For different types of guests, when the Purchasing Guide introduces the products, their selling instructions are different. But in the final analysis, it is to marketize and live the technical language of the product and enhance the sense of identity of the consumer. There is also shopping guide in the sales activities, to be good at summing up failed cases. For example, a total of five guests were received today, and one deal was lost, and the failure rate reached 80%. At this time, we must analyze why these four customers did not trade? Is it because there is no purchasing power or is it not satisfactory to buy the product, or is it that the Purchasing Guide has not explained it well? Only by summing up the reasons for the failure, the Purchasing Guide can succeed in the next sales process.
Flows in Customer Stores Consumers have a variety of ways of moving around the store. How to more effectively make customers stay in the store for the longest period of time, which requires starting with the design of the store and the guidance of the Purchasing Guide. Many terminal stores did not take into consideration the flow of guests when they were originally designed. The placement of products is purely the first standard of aesthetics. However, many times we ignore the purpose of placing products for sale. This requires us to study the flow habits of customers in the sanitary ware market, study the flow of consumers in the store, and then lay out the store according to these characteristics. The design of the store should be based on the characteristics of passenger flow, and consumers should not be seen at a glance. Consumers should be allowed to look at all the products in the store and improve their stay in the store. The longer the consumer stays in the store, the higher the success rate of closing the deal.
If we fully identify and manage the above six influencing factors, consumers will be able to enter and stay, and the transaction volume will naturally be large. Therefore, sanitary ware brands need to study these six kinds of terminal forces in detail, combine their own brand characteristics, and organize a set of effective terminal management mechanisms so as to use the excellent terminal management mode under the influence of brand rally. In the bathroom market crisis, grab a bigger market share.
Zhongxing Steel Pipe Co., Ltd. , http://www.chinagongliciye.com