On June 29th, 2011, the highly acclaimed grand opening ceremony of the 5th Top Ten Coating Brands Awards was held. Kangpai Paint was the only company to be crowned by this event and was well dressed to attend the awards ceremony, highlighting its winning of “China Paint 10 The brand's self-confidence and strength have also provided consumers with a noble five-star temperament paint feast.
Recent large-scale search operations across the country, Shuanghui's lean and colored skulls incidents, including the more than 2 million false paint news recently investigated by the vigorous Wuhan Bureau of Quality Supervision, have caused public turmoil. Relevant departments have tried every means to punish these criminal elements and they have achieved certain results. However, to solve such problems at the source, we must proceed from the company itself, strictly control the quality and regulate production. As one of the top ten brands of Chinese paints, Kangshi Paint has been improving its corporate image from five aspects of R&D, management, quality, service, and brand in ten years, and has produced safe and secure coatings for consumers with its noble five-star temperament.
Safe Production and Credit Management At present, the issue of product quality and safety in China is very serious, especially the air pollution problem of home decoration, which seriously damages people's health. According to the China Indoor Decoration Association's Environmental Testing Center, the number of deaths caused by indoor air pollution in the country has reached 111,000 annually, about 304 people per day. This figure is exactly equivalent to the number of people who died from car accidents every day in the country. The most important reason for this kind of problem is that many black-hearted enterprises and black-hearted workshops produce inferior products that are illegally produced. Without floods, there will be no flooding disasters, and there will be no product safety issues with Black Heart products. Therefore, for the sake of people's health, as a paint manufacturer closely related to people's lives, it is necessary to manage according to law, produce according to law, conduct business with integrity, and stop counterfeiting from the source.
According to industry sources, as the Chinese paint's top ten brands of Kangpai paint, over the years has always been Bingzhuo "green products, conscience made" R & D production concept, check from the source, do a good job of the company's management, the implementation of corporate integrity The guidelines for business management are based on healthy, green and environmentally-friendly products. They are responsible to the society and are responsible to the general consumers. They strictly monitor the selection of raw materials and the production process of products to ensure product quality and safety.
Pay attention to detail and improve after-sales service Many well-known companies, and their successful cases have confirmed this sentence: "details determine the success or failure." In 1985, Haier prepared a 100,000-word "Quality Assurance Manual" and started internal management. It established 121 management standards, 49 work standards, and 1008 technical standards. Haier is willing to make great efforts, small things to do as a major event, pay attention to every little detail, only today's achievements. There are examples of successful attention to detail and, of course, failure to ignore details and fail. For example, the failure of the launch of the Australian Star in previous years was a detailed problem: there was a piece of 0.15mm aluminum material on the distributor. It was this aluminum material that led to the explosion of the Australian Star. Is the so-called "missing in the slightest, but with thousands of miles." Therefore, companies should be meticulous in the production process, do a good job in quality supervision, and strictly follow the operational procedures, even if it is a small detail also need to pay attention.
Experts agreed that quality service is an important connotation for consumers to be comfortable. Service is the best marketing model for a company. It is also an image of a company. To enhance the image of a product, it must be well served. Kangpai knows the profound meaning of the product, and therefore sells the product. It will never put consumers aside, but will strive to perfect the after-sales service and win favorable comments from dealers and consumers.
Creating brand temperament Brand temperament is a specific gas field produced by a certain brand to consumers. Specifically, when a consumer sees a company's name, logo, and brand, it produces a specific psychological feeling and evaluation. Brand temperament will have a decisive influence on the brand's promotional power and brand value, and even the life and death of a brand. Therefore, brand temperament is a prerequisite for brand success.
It is reported that Kangpai Paints pays great attention to the formation of brand temperament. After years of unremitting efforts, the company has won numerous honors such as "China Famous Brand", "Top Ten Chinese Paint Brands", "CCTV Network Gold Partners", and waterborne products. All of the oily products have passed the environmental protection mark certification - "double 10-ring mark" certification and ISO9001 quality system certification.
The temperament of the brand needs the support of the product, and Kangpai lacquer is meticulously crafted for each product, starting from the “details†and “functionalityâ€, seeking a breakthrough in the performance of the coating, allowing the coating to satisfy the basic decoration of consumers. Functionally, it has also added the function of purifying the air to enhance the quality of people's homes with its healthy and environmentally-friendly temperament. According to a survey by the reporter, Kangpai Paint has recently introduced an anionic five-in-one advanced wall paint and introduced the latest international technical formula. After careful research and development by its technical team, the paint can be effectively released on the wall and is extremely effective for human health. The beneficial anions can reach a maximum concentration of 5000/cm3 (ordinary residential area is only 40-50/cm3) and reach the forest level standard. The released negative ions can absorb formaldehyde, ammonia and other toxic gases in the air, thus purifying the air environment and improving The quality of people's living, once launched, has been enthusiastically sought after by the market. In order to further enhance the company's brand image, Kang sent paint through a deep selection and inspection, signed a top quality laughing star with good influence, Guo Donglin as the image spokesperson, further enhance the product reputation, the market response is very good.
Looking at the paint market today, it can be described as a mixed bag of good and bad. Compared with some companies that are bragging about their products, exaggerating their product performances, being grandstanding and disrupting the market, today's discerning consumers are more inclined to be pragmatic and have excellent temperament. Kangpai paints sincere management and wins the successful case of five-star temperament. It is worth learning from peers.
Recent large-scale search operations across the country, Shuanghui's lean and colored skulls incidents, including the more than 2 million false paint news recently investigated by the vigorous Wuhan Bureau of Quality Supervision, have caused public turmoil. Relevant departments have tried every means to punish these criminal elements and they have achieved certain results. However, to solve such problems at the source, we must proceed from the company itself, strictly control the quality and regulate production. As one of the top ten brands of Chinese paints, Kangshi Paint has been improving its corporate image from five aspects of R&D, management, quality, service, and brand in ten years, and has produced safe and secure coatings for consumers with its noble five-star temperament.
Safe Production and Credit Management At present, the issue of product quality and safety in China is very serious, especially the air pollution problem of home decoration, which seriously damages people's health. According to the China Indoor Decoration Association's Environmental Testing Center, the number of deaths caused by indoor air pollution in the country has reached 111,000 annually, about 304 people per day. This figure is exactly equivalent to the number of people who died from car accidents every day in the country. The most important reason for this kind of problem is that many black-hearted enterprises and black-hearted workshops produce inferior products that are illegally produced. Without floods, there will be no flooding disasters, and there will be no product safety issues with Black Heart products. Therefore, for the sake of people's health, as a paint manufacturer closely related to people's lives, it is necessary to manage according to law, produce according to law, conduct business with integrity, and stop counterfeiting from the source.
According to industry sources, as the Chinese paint's top ten brands of Kangpai paint, over the years has always been Bingzhuo "green products, conscience made" R & D production concept, check from the source, do a good job of the company's management, the implementation of corporate integrity The guidelines for business management are based on healthy, green and environmentally-friendly products. They are responsible to the society and are responsible to the general consumers. They strictly monitor the selection of raw materials and the production process of products to ensure product quality and safety.
Pay attention to detail and improve after-sales service Many well-known companies, and their successful cases have confirmed this sentence: "details determine the success or failure." In 1985, Haier prepared a 100,000-word "Quality Assurance Manual" and started internal management. It established 121 management standards, 49 work standards, and 1008 technical standards. Haier is willing to make great efforts, small things to do as a major event, pay attention to every little detail, only today's achievements. There are examples of successful attention to detail and, of course, failure to ignore details and fail. For example, the failure of the launch of the Australian Star in previous years was a detailed problem: there was a piece of 0.15mm aluminum material on the distributor. It was this aluminum material that led to the explosion of the Australian Star. Is the so-called "missing in the slightest, but with thousands of miles." Therefore, companies should be meticulous in the production process, do a good job in quality supervision, and strictly follow the operational procedures, even if it is a small detail also need to pay attention.
Experts agreed that quality service is an important connotation for consumers to be comfortable. Service is the best marketing model for a company. It is also an image of a company. To enhance the image of a product, it must be well served. Kangpai knows the profound meaning of the product, and therefore sells the product. It will never put consumers aside, but will strive to perfect the after-sales service and win favorable comments from dealers and consumers.
Creating brand temperament Brand temperament is a specific gas field produced by a certain brand to consumers. Specifically, when a consumer sees a company's name, logo, and brand, it produces a specific psychological feeling and evaluation. Brand temperament will have a decisive influence on the brand's promotional power and brand value, and even the life and death of a brand. Therefore, brand temperament is a prerequisite for brand success.
It is reported that Kangpai Paints pays great attention to the formation of brand temperament. After years of unremitting efforts, the company has won numerous honors such as "China Famous Brand", "Top Ten Chinese Paint Brands", "CCTV Network Gold Partners", and waterborne products. All of the oily products have passed the environmental protection mark certification - "double 10-ring mark" certification and ISO9001 quality system certification.
The temperament of the brand needs the support of the product, and Kangpai lacquer is meticulously crafted for each product, starting from the “details†and “functionalityâ€, seeking a breakthrough in the performance of the coating, allowing the coating to satisfy the basic decoration of consumers. Functionally, it has also added the function of purifying the air to enhance the quality of people's homes with its healthy and environmentally-friendly temperament. According to a survey by the reporter, Kangpai Paint has recently introduced an anionic five-in-one advanced wall paint and introduced the latest international technical formula. After careful research and development by its technical team, the paint can be effectively released on the wall and is extremely effective for human health. The beneficial anions can reach a maximum concentration of 5000/cm3 (ordinary residential area is only 40-50/cm3) and reach the forest level standard. The released negative ions can absorb formaldehyde, ammonia and other toxic gases in the air, thus purifying the air environment and improving The quality of people's living, once launched, has been enthusiastically sought after by the market. In order to further enhance the company's brand image, Kang sent paint through a deep selection and inspection, signed a top quality laughing star with good influence, Guo Donglin as the image spokesperson, further enhance the product reputation, the market response is very good.
Looking at the paint market today, it can be described as a mixed bag of good and bad. Compared with some companies that are bragging about their products, exaggerating their product performances, being grandstanding and disrupting the market, today's discerning consumers are more inclined to be pragmatic and have excellent temperament. Kangpai paints sincere management and wins the successful case of five-star temperament. It is worth learning from peers.
Zhongyan Machinery Co., Ltd. , http://www.juhengflanges.com