This is an era of marketing, the wine is also afraid of a deep alley, will not be marketing, the brand lacks interest, no business how to survive? Coatings industry people understand this problem, of course, not only the paint industry, businesses have resorted to all the means to play with marketing "methods" in order to be able to win a little consumer attention. However, among them, some businesses have gained favor, while others have backfired. After all, what did they do? Xiao Bian took you to look at it.
Paint marketing "play means" experiential marketing This is an era of marketing, wine is also afraid of a deep alley, will not be marketing, the brand lacks interest, no business how to survive? Coatings industry people understand this problem, of course, not only the paint industry, businesses have resorted to all the means to play with marketing "methods" in order to be able to win a little consumer attention.
However, among them, some businesses have gained favor, while others have backfired. After all, what did they do? Xiao Bian took you to look at it.
For many years, paint marketing has always been limited to price promotions, brand promotion, and even violent marketing. It is difficult to innovate. On August 8th, the paint industry's “foreign†members gave a lesson to the Chinese paint marketing community: to give consumers visible product effects, so that consumers can understand what they love. This marketing model, which is completely based on consumer demand, adds a touch of novelty to the stereotyped marketing of the paint industry.
For many years, paint marketing has always been limited to price promotions, brand promotion, and even violent marketing. It is difficult to innovate. On August 8th, the paint industry's “foreign†members gave a lesson to the Chinese paint marketing community: to give consumers visible product effects, this completely from the consumer demand for the marketing model, so that the stereotyped paint industry marketing Add a touch of new ideas.
Coating marketing "play means" exhibition marketing This is an era of marketing, wine is also afraid of a deep alley, will not be marketing, the brand lacks interest, no business how to survive? Coatings industry people understand this problem, of course, not only the paint industry, businesses have resorted to all the means to play with marketing "methods" in order to be able to win a little consumer attention.
However, among them, some businesses have gained favor, while others have backfired. After all, what did they do? Xiao Bian took you to look at it.
In recent years, with the support of the country to vigorously support and develop the “Dongfeng†of various conventions and exhibitions, the exhibition has become one of the marketing platforms for companies in various industries to develop the domestic market. From November 18th to 20th, 2009, the 14th China International Coatings Exhibition will be held at the Shanghai New International Expo Center. There will be more than 660 companies participating in more than 26 countries. More than 24,000 visitors are expected to come to Taiwan. Concept. During the exhibition, China's paint companies will communicate with the world's leading manufacturers and suppliers of paints, inks and adhesives, and face more opportunities and challenges.
Through the analysis of China International Coatings Exhibition, we can easily find that paint marketing is also an indispensable means in the company's sales process. Whether it is the exhibition itself or the company's convention and exhibition marketing, through the exhibition will meet new customers and enhance the relationship with the old customers. Although many companies have begun to pay attention to this point, there are still some problems.
Network Marketing of Paint Marketing “Playing Means†Since the middle of last year, more and more paint companies have incorporated online marketing into their overall marketing plans and have made drastic attempts. Whether it is the construction of the company’s own official website, the launch of hard-brand online advertising, or the dissemination of online news, special reports, or promotion of forums, it has gradually become a climate. From the perspective of building materials marketing projects in the past six months, it has been launched from simple brand online advertising, expanded to network news dissemination, network event planning organizations, forum promotion, e-magazines, blogs, and so on. It has even begun to be carried out on integrated network marketing communications. practice.
The index marketing paint and coating industry of paint marketing is a relatively special industry. Although it is closely linked with home decoration and closely related to the home life of consumers, its sales model is similar to home appliances, food, and clothing. Differently, to a large extent, coatings are indirectly exported to consumers. There are many intermediate factors, such as decoration and decoration companies, furniture factories, and painters. However, as people's demands for urban lifestyle have been escalated, the intermediate links in coating sales are being shortened, are being flattened, and may even disappear, turning consumers into getting goods directly from manufacturers.
A+ marketing for paint marketing “skills†When it comes to paint companies, we can list many homes: Dulux, China Resources, Mei Tushi, and Carriz. With more choices, the loyal customers of coating companies are constantly flowing and even losing. How to make your customers more loyal and choose only when you need to buy? It is very important to do A+ marketing of paint brands. A represents quality service or business quality, + represents brand optimization of services and business. Customer loyalty is composed of five factors: the customer's overall satisfaction; the customer's maintenance and strengthening of the initiative with the company's current relationship; the willingness to become a repeat purchaser; the willingness to recommend the company to others; Resistance.
The marketing of “marketing†products for paint marketing has brought opportunities to coatings companies. This is not a false statement. If it is not the harm caused by formaldehyde, how can there be opportunities for environmental protection coatings? I'm afraid I can only miss it. Many paint brands took the opportunity of seizing formaldehyde, of course, not only formaldehyde, but also constantly self-reviewed by companies, and tapped issues. VOCs and APECs were all exposed. These would make children and big people sick and would lead to harmful couples' infertility. Substances make consumers feel guilty. As a result, special paints for children, newly-married couples, and pregnant women were used to solve the urgent needs of consumers.
Paint marketing "play means" experiential marketing This is an era of marketing, wine is also afraid of a deep alley, will not be marketing, the brand lacks interest, no business how to survive? Coatings industry people understand this problem, of course, not only the paint industry, businesses have resorted to all the means to play with marketing "methods" in order to be able to win a little consumer attention.
However, among them, some businesses have gained favor, while others have backfired. After all, what did they do? Xiao Bian took you to look at it.
For many years, paint marketing has always been limited to price promotions, brand promotion, and even violent marketing. It is difficult to innovate. On August 8th, the paint industry's “foreign†members gave a lesson to the Chinese paint marketing community: to give consumers visible product effects, so that consumers can understand what they love. This marketing model, which is completely based on consumer demand, adds a touch of novelty to the stereotyped marketing of the paint industry.
For many years, paint marketing has always been limited to price promotions, brand promotion, and even violent marketing. It is difficult to innovate. On August 8th, the paint industry's “foreign†members gave a lesson to the Chinese paint marketing community: to give consumers visible product effects, this completely from the consumer demand for the marketing model, so that the stereotyped paint industry marketing Add a touch of new ideas.
Coating marketing "play means" exhibition marketing This is an era of marketing, wine is also afraid of a deep alley, will not be marketing, the brand lacks interest, no business how to survive? Coatings industry people understand this problem, of course, not only the paint industry, businesses have resorted to all the means to play with marketing "methods" in order to be able to win a little consumer attention.
However, among them, some businesses have gained favor, while others have backfired. After all, what did they do? Xiao Bian took you to look at it.
In recent years, with the support of the country to vigorously support and develop the “Dongfeng†of various conventions and exhibitions, the exhibition has become one of the marketing platforms for companies in various industries to develop the domestic market. From November 18th to 20th, 2009, the 14th China International Coatings Exhibition will be held at the Shanghai New International Expo Center. There will be more than 660 companies participating in more than 26 countries. More than 24,000 visitors are expected to come to Taiwan. Concept. During the exhibition, China's paint companies will communicate with the world's leading manufacturers and suppliers of paints, inks and adhesives, and face more opportunities and challenges.
Through the analysis of China International Coatings Exhibition, we can easily find that paint marketing is also an indispensable means in the company's sales process. Whether it is the exhibition itself or the company's convention and exhibition marketing, through the exhibition will meet new customers and enhance the relationship with the old customers. Although many companies have begun to pay attention to this point, there are still some problems.
Network Marketing of Paint Marketing “Playing Means†Since the middle of last year, more and more paint companies have incorporated online marketing into their overall marketing plans and have made drastic attempts. Whether it is the construction of the company’s own official website, the launch of hard-brand online advertising, or the dissemination of online news, special reports, or promotion of forums, it has gradually become a climate. From the perspective of building materials marketing projects in the past six months, it has been launched from simple brand online advertising, expanded to network news dissemination, network event planning organizations, forum promotion, e-magazines, blogs, and so on. It has even begun to be carried out on integrated network marketing communications. practice.
The index marketing paint and coating industry of paint marketing is a relatively special industry. Although it is closely linked with home decoration and closely related to the home life of consumers, its sales model is similar to home appliances, food, and clothing. Differently, to a large extent, coatings are indirectly exported to consumers. There are many intermediate factors, such as decoration and decoration companies, furniture factories, and painters. However, as people's demands for urban lifestyle have been escalated, the intermediate links in coating sales are being shortened, are being flattened, and may even disappear, turning consumers into getting goods directly from manufacturers.
A+ marketing for paint marketing “skills†When it comes to paint companies, we can list many homes: Dulux, China Resources, Mei Tushi, and Carriz. With more choices, the loyal customers of coating companies are constantly flowing and even losing. How to make your customers more loyal and choose only when you need to buy? It is very important to do A+ marketing of paint brands. A represents quality service or business quality, + represents brand optimization of services and business. Customer loyalty is composed of five factors: the customer's overall satisfaction; the customer's maintenance and strengthening of the initiative with the company's current relationship; the willingness to become a repeat purchaser; the willingness to recommend the company to others; Resistance.
The marketing of “marketing†products for paint marketing has brought opportunities to coatings companies. This is not a false statement. If it is not the harm caused by formaldehyde, how can there be opportunities for environmental protection coatings? I'm afraid I can only miss it. Many paint brands took the opportunity of seizing formaldehyde, of course, not only formaldehyde, but also constantly self-reviewed by companies, and tapped issues. VOCs and APECs were all exposed. These would make children and big people sick and would lead to harmful couples' infertility. Substances make consumers feel guilty. As a result, special paints for children, newly-married couples, and pregnant women were used to solve the urgent needs of consumers.
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