Labor insurance industry development trend and coping strategies (excerpt)

Labor insurance industry development trend and coping strategies (excerpt)
Publisher: yibing

Labor insurance industry development trend and coping strategies (excerpt)

Meng Sen, General Manager of Linyi Hengan Labor Protection Products Co., Ltd.

QQ图片20180103124741.png

Profile: Meng Sen

Master of Business Administration, National Senior Marketing

Visiting Professor, Graduate School of the Chinese Academy of Social Sciences

Linyi City Professional Managers Association President

Major works:

Famous best-selling book "Spiring with the company", "Creating a manager"

I. Impact of environmental protection policies on industry and labor insurance industry

1. Intensive environmental protection policies

 Environmental protection policies were intensively introduced, demonstrating the determination of national environmental remediation.

Since the beginning of the year, the state has continuously strengthened its focus on environmental protection issues, and relevant policies have been introduced one after another. The Ministry of Environmental Protection, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other ministries have issued relevant documents.

The central government has organized three consecutive environmental supervision inspections. Focus on some areas and some industries where environmental protection is more stressful.

In response to the air pollution problem in the surrounding cities of Beijing, Tianjin and Hebei, the Ministry of Environmental Protection has repeatedly proposed a guiding plan, especially to propose the “Beijing-Tianjin-Hebei Air Pollution Transmission Channel City”, which will be Beijing, Tianjin, Hebei, 8 cities, and 4 cities in Shanxi Province. 7 cities in Shandong Province and 7 cities in Henan Province are listed as key limited-production cities, referred to as “2+26” cities.

2. The impact of environmental protection policies on economic structure

From the perspective of structure, environmental protection policies favor large enterprises. In terms of structure, due to the high cost of environmental protection equipment renewal, since the implementation of the environmental protection policy, the prosperity of large enterprises has continued to be higher than that of small enterprises, and the profit performance of state-owned enterprises is also significantly better than that of private enterprises.

3. Impact of environmental protection policies on industrial products

 Environmental protection and production limits have a certain impact on the prices of some industrial products, which in turn affects profits. The price increase of production materials was more obvious, from the low point of -7.7% to 10.4% at the beginning of this year, and the cumulative repair was 18.1%. The rise in the price of production materials (especially upstream production materials) has made the profit recovery performance of upstream processing and raw material manufacturing industries significantly better than that of the middle and lower reaches of the manufacturing industry.

4. Impact of environmental protection policies on specific products

Antimony steel, electrolytic aluminum, coke, etc. are affected or larger. From the perspective of the national share of the affected provinces, industrial products such as steel (43.7%), electrolytic aluminum (38.7%), coke (35.7%), coal (33.4%), and glass (28.2%) are affected or larger. .

Second, the impact of artificial intelligence and industrial automation on the labor insurance industry

 1, the emergence of artificial intelligence and automation equipment to reduce the number of labor insurance use

 Due to the increasing cost of labor, recruitment is becoming more and more difficult. Many enterprises will gradually carry out equipment transformation and use industrial automation equipment, which will inevitably reduce the number of labor insurance products.

Lake lubricants sales of 1 billion, only 20 workers.

 2, the number is gradually reduced, and the amount will gradually decrease.

Third, the recent development trend of the labor insurance industry

1, demand growth slows down

Affected by environmental factors, the growth rate of industrial enterprises slowed down, sales revenue and profits gradually increased, and the demand for labor insurance declined overall.

生产 The production of large industrial enterprises will increase, the demand for labor insurance will increase, and the sales of terminal dealers will increase.

生产 The production of small industrial enterprises has dropped significantly, the demand for labor insurance in real estate will decline, and the sales of retail and wholesale dealers will decline.

 2, the end user's payment will gradually improve

The profit of industrial enterprises increased by 21.1% year-on-year, and the payment to terminal dealers will improve.

3, there will be a big gap between domestic demand and payment situation

The whole is good, but it will be unbalanced. For example, some areas have shut down many large enterprises due to environmental issues.

4, foreign trade orders will continue to grow, growth slows

The total value of  increased from 8% in April, 8.7% in May to 11.3% in June, and continued to grow, and sales of labor insurance increased accordingly.

Fourth, the long-term development trend of the labor insurance industry

 1. The quality requirements for products are getting higher and higher.

The company has good benefits and will buy some good quality products.

 2, no use of labor insurance will gradually use

 Workers’ awareness of self-protection has increased. In particular, employees after the 90s did not have enough labor insurance and employees refused to work.

3, the sales amount will gradually increase and the quantity will gradually decrease the sales game

 2025 years ago, the quality of the price increase factor and the number of users increased, driving sales revenue growth is greater than the decline in sales caused by intelligent and automated equipment reduction factors.

 After 2025, the quality increase price factor and the number of users increase, driving sales revenue growth is less than the decline in sales caused by intelligent and automated equipment reduction factors.

V. Product development trend of labor insurance industry

1, more and more demand for customized products in the industry

 One product is difficult to solve problems in all industries. Such as high temperature gloves, gloves in alpine regions,

 2, the demand for multi-functional products is getting higher and higher

耐磨wearable and comfortable products

Anti-static, wear-resistant

3, the end user's requirements for product quality will be higher

 Comfortable, beautiful, versatile, durable, problem solving

 4. Demand is gradually shifting to domestic products.

 Enterprises will have higher and higher requirements for domestic product quality, and demand will gradually shift to domestic products.

Sixth, labor insurance industry marketing development trend

 1, end users are increasingly demanding brands

2, more and more end-user bidding

There are more and more orders for online bidding.

 The requirements for technical parameters are getting higher and higher.

3, service requirements are getting higher and higher

 End user requirements are getting higher and higher. Timely delivery, timely replacement, timely response, timely invoice, good packaging, long account period.

 Dealers are increasingly demanding manufacturers or first-class agents. The quotation is timely, the delivery is timely, and there is no error.

 4. The requirements for product knowledge training are getting higher and higher.

7. The impact of e-commerce on the labor insurance industry

 Impact on dealers

 1, e-commerce will inevitably affect the price.

 2, most of the e-commerce customers are purchasing staff of small and medium-sized enterprises.

 3. The most influential dealers:

The first one is in the wholesale market for retail or two wholesale.

The second is to open a retail store.

 Impact on manufacturers

 1, the price is more and more transparent.

 2, the speed of communication is getting faster and faster.

 3. It plays a catalytic role in the brand building. Need to learn content marketing.

 4. Protecting the interests of dealers is a must.

Eight, the industry is in the reshuffle period

 1, production enterprises

生产 Manufacturers with poor product quality, small scale, high production costs, no innovation and research and development capabilities, and no new product promotion capabilities will gradually close down.

 Each category of products will have 1-3 large enterprises, 5-10 billion (different industry sizes).

2, circulation enterprises

企业 Enterprises with unprofessional services, frequent errors, poor management, and weak team cohesion will gradually be eliminated.

Some trading companies will gradually grow larger. Large trading companies have gradually emerged.

3-100 million inter-provincial distributors

 1-3 billion provincial distributors

50 million-100 million terminal distributors

Third, the manufacturer's response strategy

 1, the level of the product should be gradually improved

求 The ability to product line planning capabilities, new product development and new product promotion is getting higher and higher.

I want to establish three teams: marketing team, research and development team, production team.

 2, brand building will be the top priority

In the future, it must be a brand war. Brand awareness is weak, and companies that do not invest in brand building will be eliminated.

 3. The construction of the marketing system has become a top priority. include:

Market positioning strategy

Market expansion strategy

Channel management strategy

Marketing strategy

Customer Service Strategy

 4. Channel control is becoming more and more important.

 Regional protection and price stability will be things that manufacturers must solve, and they will inevitably be eliminated.

5. To develop e-commerce, we must also protect the interests of channel providers.

(This article is organized from the speech of Meng Zong in 2017 Asia Pacific Labor Insurance Products New Materials Innovation Application Technology Conference)

Labor insurance industry development trend and coping strategies (excerpt)

Meng Sen, General Manager of Linyi Hengan Labor Protection Products Co., Ltd.

QQ图片20180103124741.png

Profile: Meng Sen

Master of Business Administration, National Senior Marketing

Visiting Professor, Graduate School of the Chinese Academy of Social Sciences

Linyi City Professional Managers Association President

Major works:

Famous best-selling book "Spiring with the company", "Creating a manager"

I. Impact of environmental protection policies on industry and labor insurance industry

1. Intensive environmental protection policies

 Environmental protection policies were intensively introduced, demonstrating the determination of national environmental remediation.

Since the beginning of the year, the state has continuously strengthened its focus on environmental protection issues, and relevant policies have been introduced one after another. The Ministry of Environmental Protection, the National Development and Reform Commission, the Ministry of Industry and Information Technology and other ministries have issued relevant documents.

The central government has organized three consecutive environmental supervision inspections. Focus on some areas and some industries where environmental protection is more stressful.

In response to the air pollution problem in the surrounding cities of Beijing, Tianjin and Hebei, the Ministry of Environmental Protection has repeatedly proposed a guiding plan, especially to propose the “Beijing-Tianjin-Hebei Air Pollution Transmission Channel City”, which will be Beijing, Tianjin, Hebei, 8 cities, and 4 cities in Shanxi Province. 7 cities in Shandong Province and 7 cities in Henan Province are listed as key limited-production cities, referred to as “2+26” cities.

2. The impact of environmental protection policies on economic structure

From the perspective of structure, environmental protection policies favor large enterprises. In terms of structure, due to the high cost of environmental protection equipment renewal, since the implementation of the environmental protection policy, the prosperity of large enterprises has continued to be higher than that of small enterprises, and the profit performance of state-owned enterprises is also significantly better than that of private enterprises.

3. Impact of environmental protection policies on industrial products

 Environmental protection and production limits have a certain impact on the prices of some industrial products, which in turn affects profits. The price increase of production materials was more obvious, from the low point of -7.7% to 10.4% at the beginning of this year, and the cumulative repair was 18.1%. The rise in the price of production materials (especially upstream production materials) has made the profit recovery performance of upstream processing and raw material manufacturing industries significantly better than that of the middle and lower reaches of the manufacturing industry.

4. Impact of environmental protection policies on specific products

Antimony steel, electrolytic aluminum, coke, etc. are affected or larger. From the perspective of the national share of the affected provinces, industrial products such as steel (43.7%), electrolytic aluminum (38.7%), coke (35.7%), coal (33.4%), and glass (28.2%) are affected or larger. .

Second, the impact of artificial intelligence and industrial automation on the labor insurance industry

 1, the emergence of artificial intelligence and automation equipment to reduce the number of labor insurance use

 Due to the increasing cost of labor, recruitment is becoming more and more difficult. Many enterprises will gradually carry out equipment transformation and use industrial automation equipment, which will inevitably reduce the number of labor insurance products.

Lake lubricants sales of 1 billion, only 20 workers.

 2, the number is gradually reduced, and the amount will gradually decrease.

Third, the recent development trend of the labor insurance industry

1, demand growth slows down

Affected by environmental factors, the growth rate of industrial enterprises slowed down, sales revenue and profits gradually increased, and the demand for labor insurance declined overall.

生产 The production of large industrial enterprises will increase, the demand for labor insurance will increase, and the sales of terminal dealers will increase.

生产 The production of small industrial enterprises has dropped significantly, the demand for labor insurance in real estate will decline, and the sales of retail and wholesale dealers will decline.

 2, the end user's payment will gradually improve

The profit of industrial enterprises increased by 21.1% year-on-year, and the payment to terminal dealers will improve.

3, there will be a big gap between domestic demand and payment situation

The whole is good, but it will be unbalanced. For example, some areas have shut down many large enterprises due to environmental issues.

4, foreign trade orders will continue to grow, growth slows

The total value of  increased from 8% in April, 8.7% in May to 11.3% in June, and continued to grow, and sales of labor insurance increased accordingly.

Fourth, the long-term development trend of the labor insurance industry

 1. The quality requirements for products are getting higher and higher.

The company has good benefits and will buy some good quality products.

 2, no use of labor insurance will gradually use

 Workers’ awareness of self-protection has increased. In particular, employees after the 90s did not have enough labor insurance and employees refused to work.

3, the sales amount will gradually increase and the quantity will gradually decrease the sales game

 2025 years ago, the quality of the price increase factor and the number of users increased, driving sales revenue growth is greater than the decline in sales caused by intelligent and automated equipment reduction factors.

 After 2025, the quality increase price factor and the number of users increase, driving sales revenue growth is less than the decline in sales caused by intelligent and automated equipment reduction factors.

V. Product development trend of labor insurance industry

1, more and more demand for customized products in the industry

 One product is difficult to solve problems in all industries. Such as high temperature gloves, gloves in alpine regions,

 2, the demand for multi-functional products is getting higher and higher

耐磨wearable and comfortable products

Anti-static, wear-resistant

3, the end user's requirements for product quality will be higher

 Comfortable, beautiful, versatile, durable, problem solving

 4. Demand is gradually shifting to domestic products.

 Enterprises will have higher and higher requirements for domestic product quality, and demand will gradually shift to domestic products.

Sixth, labor insurance industry marketing development trend

 1, end users are increasingly demanding brands

2, more and more end-user bidding

There are more and more orders for online bidding.

 The requirements for technical parameters are getting higher and higher.

3, service requirements are getting higher and higher

 End user requirements are getting higher and higher. Timely delivery, timely replacement, timely response, timely invoice, good packaging, long account period.

 Dealers are increasingly demanding manufacturers or first-class agents. The quotation is timely, the delivery is timely, and there is no error.

 4. The requirements for product knowledge training are getting higher and higher.

7. The impact of e-commerce on the labor insurance industry

 Impact on dealers

 1, e-commerce will inevitably affect the price.

 2, most of the e-commerce customers are purchasing staff of small and medium-sized enterprises.

 3. The most influential dealers:

The first one is in the wholesale market for retail or two wholesale.

The second is to open a retail store.

 Impact on manufacturers

 1, the price is more and more transparent.

 2, the speed of communication is getting faster and faster.

 3. It plays a catalytic role in the brand building. Need to learn content marketing.

 4. Protecting the interests of dealers is a must.

Eight, the industry is in the reshuffle period

 1, production enterprises

生产 Manufacturers with poor product quality, small scale, high production costs, no innovation and research and development capabilities, and no new product promotion capabilities will gradually close down.

 Each category of products will have 1-3 large enterprises, 5-10 billion (different industry sizes).

2, circulation enterprises

企业 Enterprises with unprofessional services, frequent errors, poor management, and weak team cohesion will gradually be eliminated.

Some trading companies will gradually grow larger. Large trading companies have gradually emerged.

3-100 million inter-provincial distributors

 1-3 billion provincial distributors

50 million-100 million terminal distributors

Third, the manufacturer's response strategy

 1, the level of the product should be gradually improved

求 The ability to product line planning capabilities, new product development and new product promotion is getting higher and higher.

I want to establish three teams: marketing team, research and development team, production team.

 2, brand building will be the top priority

In the future, it must be a brand war. Brand awareness is weak, and companies that do not invest in brand building will be eliminated.

 3. The construction of the marketing system has become a top priority. include:

Market positioning strategy

Market expansion strategy

Channel management strategy

Marketing strategy

Customer Service Strategy

 4. Channel control is becoming more and more important.

 Regional protection and price stability will be things that manufacturers must solve, and they will inevitably be eliminated.

5. To develop e-commerce, we must also protect the interests of channel providers.

(This article is organized from the speech of Meng Zong in 2017 Asia Pacific Labor Insurance Products New Materials Innovation Application Technology Conference)

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