For a long time, the online and offline experience of home improvement e-commerce can not effectively open up the trouble for consumers. For the merchants, the realization of online and offline integration is almost extravagant, Jingdong has played the new O2O game through Jingdong Jinqiu Furniture Festival. A new model for the industry.
In 2015, JD.com launched the home improvement O2O business in the industry to create an offline experience and purchase a new model online. Taking the brand HOLA special force and music as an example, the furniture O2O business jointly launched by Jingdong has enabled HOLA to jointly link e-commerce, WeChat and offline stores to achieve more three-dimensional three-dimensional marketing.
Jingdong Home O2O , in addition to in-depth cooperation with brand manufacturers, the logistics distribution services behind it, is also supporting the key capabilities of Jingdong Home O2O, from the shopping model O2O innovation, to the upgrade of logistics and distribution services. Jingdong has launched another shot of “experience competition†in the competition of home improvement e-commerce.
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