In the second half of 2013, a parent-child entertainment program, "Where is Dad?", took the audience to the winter from the summer, and the products produced by the consumer group around the children were also full of fire for half a year. Of course, this product also includes children's bedding products that are closely related to the home textile industry. Based on the principle of “seeing the essence through phenomenaâ€, “Where is Dad?†can lead to people, partly because of the star effect of the program itself, and partly because of the huge audience of the “family†theme. These audiences are almost all consumers of home textile companies that can be effectively converted into product buyers. Therefore, from the perspective of the ratings set by the program, the consumption potential of the Chinese children's home textile market is huge. In addition, according to relevant statistics, about 53,000 babies are born every day in China, with a net birth of about 15 to 18 million people a year. The infant and toddler market (0 to 3 years old) has a market capacity of at least 50 million people per year. From this one piece of data, the home textile business opportunity triggered by the "baby boom" has arrived.
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