The main trend of the "three transformations" in the ceramic industry trend

In 2012, it was timed to cross and become the past. Many Tao enterprises have too many difficulties and too many regrets in the difficult 2012, but many companies have gained a lot in 2012 and are full of harvest. Whether it’s laughter or regret, it’s all in the face of powerful time and it’s a history. The good news is that in 2013, we took the light footsteps and the money came back, which rekindled hope for us.

Years are changing, flowers and trees are dying, and when the new cycle begins, we are always full of hope. Then, looking at the node that greets the old and welcomes the new, what are the places worthy of attention in the ceramic industry in 2013? We may wish to look forward to it together.

The overall situation - the main direction of "three-oriented"

For the past 2012, many bosses’ evaluations are bleak, and the overall situation is bleak, but not as predicted by many experts at the beginning of the year. Although it is the slowest growth in the past decade, at least there is still growth. of. At the same time, there are also many companies that are indeed able to compete against the market in such a situation, which is impressive. What is the overall situation in 2013? We believe that “similarization, reduction, and urbanization” will be a big situation.

Regarding the overall development situation of the ceramics industry in 2013, the reporter has visited many companies in this regard. Many of the relevant responsible persons of the enterprises are similar to the heroes: they think that the overall situation is similar to this year.

Wang Yong, director of Hongyu Group's marketing department, said: "The overall situation will not change much. Basically, it is similar to 2012. This year's hot products will remain almost hot next year. The shrinking products will continue to shrink next year." Peng Jichang, general manager of Xinjingtai, also said that the big situation is similar, but some details are different.

Yan Bin, secretary-general of China Building Sanitary Ceramics Association, said in a 2013 development forecast report in a forum that the ceramics and sanitary ware industry will be equivalent to the growth rate in 2012 in 2013. The output of ceramic tiles in 2012 is still about 100%. The growth rate of two points, but the bathroom is relatively poor. Tiles in 2013 should be comparable to 2012, but the bathroom may be slightly better than in 2012. “This market is mainly affected by the rural market. The bathroom is greatly affected by the water pipe drainage system. Many areas in the rural area are in the mountainous area. The drainage system cannot be standardized, so the bathroom products cannot be used, but the tiles are different. Without being bound by these conditions, there is still a slow growth rate in 2012. In 2013, as the country continues to advance the 'urbanization', there will be another batch of consumption of sanitary ware, so it will increase slightly."

At the same time, Yan Bin said that the growth of building sanitary ceramics and the growth of the real estate market have basically maintained relatively simultaneous growth. In 2013, the macro-control of the national real estate policy continued to tighten, so this growth rate is obviously not too large.

Reduction is the trend of the times. In 2013, bathroom tiles will be reduced together.

With the advancement of the 12th Five-Year Plan, tile thinning and bathroom reduction have also been gradually put on the agenda. Yan Bin has repeatedly stated in public that the standard for thin bricks has been initially completed in 2012 and has been submitted to relevant departments. It will be officially launched in 2013 to regulate the market. At the same time, he revealed that the lightweighting of sanitary ceramics is continuing to advance, transforming large and thin products into thin and small products. It is expected that this lightweight will become the mainstream in the future.

In this regard, in 2012, many companies have responded to the policy call with practical actions. For example, the rise of thin sheets, almost all first-tier companies have responded to the introduction of ceramic tile thinning.

“Urbanization” continued to advance, and the main market in 2013 was in rural areas.

The property control policy continues to intensify, and the market in the first- and second-tier cities is continuing to shrink. However, with the continuous advancement of “urbanization”, the potential of the third- and fourth-tier markets is gradually being stimulated. Therefore, the channel sinking continues to be in 2013. Mainstream.

According to relevant data, the current urbanization rate is 51%. This has not been accurately classified according to household registration. If it is accurately divided according to household registration, this data will be reduced by about 20%. The national policy has changed the “advancement of urbanization process” to “promoting urbanization process”, which has certain differences. The pressure on some domestic first- and second-tier cities has doubled, and the third- and fourth-tier cities have been further developed. Therefore, the township market has become another emerging market, which is what we call the real rural market.

Some experts claim that China's economy can develop independently without relying on any export market. The engine that promotes this independent development is “urbanization”, which is the rural market. Therefore, not only in 2013, but even in the next decade or two, whoever seizes the rural market will be invincible.

Development in specific areas - big waves, new and old replacements

The merits and demerits of the overall situation of the country often determine the quality of specific areas. In the past year, the industry has been shrouded in the cold wave of winter and winter. Only some innovative products, such as a spring breeze, bring a touch of new green to the winter. Such as inkjet equipment, such as full glaze products, such as ultra-thin polished tiles.

Mechanical and chemical fields: traditional shrinkage, emerging remedies

The ceramics industry is habitually referred to as the upstream industry. The mechanical and chemical industry has undergone a large pattern change in the past year and is one of the most bleak areas. Overall, 2013 will continue the pattern of 2012, continue to deepen, and the industry is reshuffled.

The inkjet machine market is further clarified

As the undisputed industry hot product champion in 2012, the inkjet machine is undoubtedly the biggest highlight of the whole industry. In 2013, this highlight will continue to maintain its position as the hottest product in the industry, and continues to be the leader of the industry's hot product champions, represented by domestic inkjet machines. The difference is that in 2013, compared with 2012, inkjet equipment will be more mature, and consumer purchases will be more rational, and the market structure of domestically produced machines will further develop in a mature direction. With the verification of domestically produced machine technology in the market, the performance of various brands of products and the advantages and disadvantages of after-sales service will become increasingly clear, and the pattern of several major brands of domestically produced machines will be further clarified. Market share may also change further.

At the end of 2012, about 560 inkjet devices entered the domestic market. It is expected that inkjet devices will continue to be hot-selling products in 2013, and the number of the whole year is expected to be no more than 500. By the end of 2013, the entire Chinese market The number of inkjet machines is about 900~1000 units.

Traditional equipment continues to shrink

Affected by the overall form, tile production capacity will continue to be compressed, it is clear that traditional equipment is difficult to rise. Kilns, presses, polishing equipment, cloth equipment, flatbed printing machines and roller printing machines will all face certain difficult conditions.

Specifically, the compression of the overall production capacity, many enterprises have not been able to open the existing kiln, certainly unable to go to the new kiln, so it is difficult for the kiln enterprises to have new kiln business. However, there is still a small share of the market for retrofitting or upgrading old kilns. For example, some well-developed companies have converted old kiln into a new wide-body kiln. The condition of the press is similar to that of a kiln. The situation of polishing equipment and cloth equipment is also not optimistic. Due to the heat of full glaze and the on-line of inkjet products, as well as the overcapacity of the overall production capacity, the traditional polished tile market will decline, and the shrinkage of the equipment market attached to this piece is normal. .

As for the shrinking market of flatbed printing machines and roller printing machines, in addition to being affected by the large environment of ceramic tiles, it is related to the emergence of inkjet machines. Due to its many advantages, inkjet printers quickly occupied a dominant position in the market in 2012, causing the traditional printing equipment market to fall to the bottom. This trend will continue in 2013, and many traditional printing machine companies will eventually decline in a severe form. Peng Jichang, general manager of Xinjingtai, believes: "In 2013, the market for flatbed printing machines and roller printing machines will continue to decline."

Inkjet ink will explode

According to statistics from relevant experts, in 2012, nearly 600 inkjet machines entered the market in China. As a consumable using inkjets, ink will show explosive growth in demand in 2013. No matter what inkjet machine, it is away. Do not open the ink. Ink is another consumable material, and it is gone when it is used. No more than an inkjet device, there is one less than one. It is expected that inkjet equipment will continue to grow in 2013, but the number is expected to be no more than 500. In addition to the new batch of equipment, nearly 600 devices in 2012 are running online and are always needed. With ink, by the end of 2013, there will be nearly 1,000 inkjet machines in the domestic market, and it will be self-evident that the ink will be consumed.

Domestic inks come out

After more than two years of brewing, domestic ink is catching up. In 2013, it may become a domestic ink competition. Although many color glaze companies have claimed success in ink production since 2011, there are very few products that have actually entered the market and entered stable production. Most of them are still in the pilot stage. Due to the instability of the performance of the ink itself and its particularity that is very susceptible to external influences, in China's extensive industrial development environment, a process is required from research and development to stable production. After 2011 and 2012, domestic ink will gradually mature in 2013, and there will be more domestic inks involved in research and development or initial success. At first glance, there may be a hundred schools of thought contending. In addition, some of the manufacturers' inks have passed the mainstream nozzle production volume - the British company Xaar certification, so we have reason to believe that in 2013 domestic ink is expected to really emerge, and share a piece of the ink market.

Traditional antique brick glaze shrinking

The market for traditional glaze products will shrink. The traditional glaze products mentioned here refer to the general glaze products used on antique bricks, which are affected by the trend of ceramic tiles, and the share will decrease. However, microcrystalline frits and polished glazes will continue to be hot spots in the glaze industry in 2013. After the secondary firing of the microcrystalline frit, a fast-fired microcrystalline frit will continue to be a hot product in the glaze industry in 2013. At the same time, some glazed glaze products with higher wear resistance and hardness will continue to heat up. Moreover, the glaze-like glaze may be larger and more demanding than the microcrystalline market. The specific reasons are explained in detail later.

Tile field: continuing the 2012 hotspot

In terms of tile products, it should be said that compared with 2012, the changes in hot products are not too big. It is still surrounded by microcrystalline stone, full polished glaze, and thin and thin brick products. In addition, ceramic plates and exterior wall tiles may increase. However, in the traditional sense of antique bricks, in addition to some of the original foundation and good reputation of the brand is still growing steadily, some small businesses may decline. Continued to be affected by the big environment, the market share of polished tiles may continue to fall.

Thin plates and thin bricks have grown, but their share has been confusing

Where the heat of thin and thin brick products goes depends on the market acceptance, but overall, 2013 will increase compared with 2012. After all, some companies are adding thin brick production lines, such as Hubei of a certain brand. The base, the planned 12 lines, only ignited 2 in 2012, and there will be new line ignitions in 2013. Moreover, the intervention of inkjet devices has largely contributed to the development of thin or thin tile products.

“Although many large companies are launching thin plates or thin brick products, the acceptance level of end consumers is the key. Although the standards of the association are about to be introduced, and the national government policy is strengthened in the low carbon direction, such products are The growth in 2013 has helped, but the specific situation depends on the market. If the government's standards are mandatory, then the promotion will be very fast and the growth will be great. If it is not mandatory, it is hard to say." Hongyu Group Marketing Director Wang Yong said.

The author believes that regardless of the actual growth share, thin plates or thin bricks will become one of the hot products that everyone discusses. The final market share is not good, but it is definitely a hot topic in the government and industry.

The share of inkjet products will continue to rise

The amount of inkjet ceramics will rise steadily, which is inseparable from the large number of inkjet machines. It is an indisputable fact that the inkjet of ceramic tiles is an indisputable fact. Most ceramic tiles that can be made by inkjet will choose to use inkjet. Not only the pattern texture is clear, the patterns are rich and varied, and the overall overall cost is lower. .

In addition, more products have the intervention of inkjet technology, which is beyond doubt. For example, in the field of antique bricks, the whole glaze field or the field of microcrystalline stone and so on. Inkjet technology will be more involved.

Microcrystalline stone, full polished glaze continues to be hot

Since 2011, microcrystalline stone has officially embarked on the stage of fashion. In 2012, the hot dance made the microcrystalline stone have a lot of leap-forward progress from the secondary burning technology. The appearance of a fast burning once again set off the microcrystalline in the industry. upsurge. The price has gradually evolved from a high price to a rationalization, but the addition of inkjet technology has once again contributed to the development of microcrystalline stone. In 2013, the heat of microcrystalline stone will continue, and the superposition process of inkjet technology and other printing technologies will make this product continue to shine, but the growth share will be limited. "After all, this is a niche product, and the market share is limited. At present, several more professional companies have already divided the market, so this product will be hot in 2013, but the growth space is not big enough." Wang Yong, marketing director of Yu Group, said in an interview with reporters that after all, professional brands such as Bode and Jiajun have already established a stable market share. However, the full glaze is different. "Because the full glaze has the dual characteristics of polished tiles and antique bricks, and some of the full glaze products are different from the appearance, they have not made much difference with the microcrystalline stone. However, in terms of price and performance, it is higher than the cost-effective price guide of microcrystalline stone. Therefore, it is expected that the market share of all-glazed glaze products will continue to expand in 2013 or even longer.” Wang Yong told reporters.

At the same time, affected by the regulation of the country's real estate, the key housing market in 2013 should be to meet the nature of the need, the key growth point is in the urban areas, then these areas are popular for the demand of products, will not Too high-end products.

Wood grain brick, imitation stone comprehensive upgrade

For traditional antique bricks, wood grain bricks and imitation stone are still the main trend. The difference is that these products will be produced in more sophisticated inkjet processes in 2013, and will be fully upgraded, with more fidelity and texture clarity. As a long-standing category in antique bricks, wood grain bricks and imitation stone materials will continue to be hot in 2013, especially wood grain bricks. In 2012, it has already begun to emerge, and the promotion of wood grain bricks by major brands has changed. This situation will continue in 2013.

Sanitary sector: lightweight, pan-home and practical

Like the thinning trend of ceramic tiles, the lightweight of sanitary ware is bound to become a hot spot in 2013. This kind of lightweighting is not only to be thin but also to be small, especially to meet the needs of the rural market, the main growth sector of China's economy in the next few years. This is not difficult to find. At the same time, pan-homeization and water-saving and intelligentization are still the direction of product changes.

From the whole bathroom to the overall kitchen and bathroom, to the pan-home, the development of sanitary ware has gradually merged from single products to the purchase of complete sets of facilities, becoming a development trend. The whole kitchen is no longer a new thing, and it is accepted by more and more people. The whole bathroom has also risen around 2011. In 2012, almost half of the sanitary companies are pushing the concept of the whole bathroom. Some are purely concept hype, and some are really full of goods and supporting sales. In any case, the concept of the bathroom from the single product to the whole has not changed.

In terms of smart bathroom, it has been hot in the past few years. Especially in 2010 and 2011, almost every enterprise is advocating its smart products. The consumer market was once introduced by the merchants as a wave of impulsive consumption. In 2012, with the decline of the entire industry situation, businesses are slowly calming down. There are still many problems in China's smart bathroom products to be solved, and the development is very immature. Consumers are gradually returning to rationality, and the market is relatively cold. In 2013, the author believes that this cold will continue, because the market growth point in 2013 will be concentrated in the rural areas. In urban and rural areas, these consumers have little money in their pockets, and the practicality is still the first demand for their purchase. Some gimmicks And the pattern is destined to be unable to perform.

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1.Gauge:#12--#24
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General Specification Table for reference

 

Wire diameter	Mesh ( inch)
23Gauge	1/4" x 1/4"
19Guage	1/2" x 1/2"
16Guage	1/2" x 1/2", 1/2" x 1", 1" x 1", 3" x 2"
14Guage	3/4" x 3/4", 1" x 1", 1" x 2", 2" x 2", 4" x 4"
12-1/2Guage	1" x 1", 1" x 2", 2" x 2", 2" x 4"
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10-1/2Guage	2" x 2", 4" x 4"

 

 

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