"Who would have thought that this custom of this custom home can be blown for so long?" said a dealer talking about custom homes.
In addition to customized home businesses, other brands have also expressed their willingness to continue to expand in the custom home area. The performance of the capital market has clearly told the industry that the custom home market is still on the wild.
Talking about the trend of custom homes, dealers think there are several main reasons:
1, to meet the consumer's sense of participation. "Don't underestimate this point. Compared with the cabinets and countertops in the cabinets, consumers feel more involved in customizing home furnishings." Custom home is not necessarily cheap, but in the minds of consumers, the plate, style is determined by their own, a stronger sense of participation.
2, in line with consumer environmental protection concept. Whether it is a traditional furniture brand or a custom home brand, environmental protection is its selling point. “Before solid wood furniture occupied the market's high point through 'environmental protection', I did not expect the plate type to re-enter the market through the gust of 'custom home'.â€
Compared with traditional furniture, custom homes have outstanding advantages in environmental protection, design and space utilization. At present, the penetration rate of domestic custom homes ranges from 20% to 30%. According to other data, the current custom home furnishings in the Western countries have a penetration rate of 60% to 70%.
Even if the domestic market does not reach the high penetration rate of Western markets, it will not be a problem to maintain high growth at least in the future.
Therefore, various types of home segmentation markets that have been identified in the past have demonstrated their recognition for customized homes. From custom homes, to traditional furniture, cabinet wardrobes, and even floor baths, home furnishing brands in all areas are now thinking of entering the custom home market segment.
In the eyes of dealers, in the past ten years, from wood furniture to solid wood furniture, from small French to post-modern, etc., whether it is traditional style or a subdivision type, it has caused a market boom. Compared to these, the trend of custom homes has not been interrupted. For dealers, the custom home market is not yet solidified and opportunities are rare.
The market reproduces the melee
The enthusiasm of dealers for customized homes has not diminished, but at the same time the custom home industry has grown, it has also quietly changed the traditional industry.
Whether it is the traditional furniture industry, or cabinets, wardrobe industry, they all enter into the custom home area, and are mostly companies with strong strength in their respective fields. In the eyes of dealers, this not only shows that the custom home market still has “have to doâ€, but also means that the industry has to face more fierce competition than in the past.
According to past habits, most consumers are looking at building materials and furniture. In the home store, cabinet brands are also located in the building materials area. However, as cabinet brands entered the custom home area, “preoccupation†concerns began to emerge. “Before consumers looked at the cabinets downstairs, they naturally had to go upstairs and continue to look at the furniture. Now cabinets and wardrobes have turned to custom fields, and consumers are 'cut off' directly downstairs.â€
This also means that the owner does not need to consider the cabinet before moving into a new house, which is not good news for some cabinet dealers. Although most of the refined decoration delivery is concentrated in the first and second-tier cities, this is also the main area of ​​the customized home market.
“After all, now that Custom Home has emerged, the original furniture business model, market boundaries, and marketing methods have all been disrupted. The cabinet furniture was said to have taken the lead. Now, almost all types of furniture are rolled in.†It is also the place where many finished furniture brand dealers are most nervous.
In the furniture industry afterwards, the concentration of companies must be higher and higher. Previously, regional brands and national brands could compete in the same store. After that, this situation will only become less and less. The same is true of the custom home industry, and it is slowly becoming centralized. Only large-scale enterprises can guarantee varieties, control costs, and ensure brand marketing advantages. Correspondingly, only powerful distributors can cooperate with these brands.
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