"Restriction era" construction hardware needs to do a good job

According to authoritative experts, the author disclosed to the writer that house prices in the country, especially in second and third tier cities, are still rising. Therefore, the purchase restriction measures will not only be cancelled, but may at least be postponed until next year. The purchase restriction order directly led to a sharp decrease in the number of buyers, which revealed a new signal to the building materials hardware market. That is, the purchase restriction era is coming. Building materials hardware must do a good job.

After the restriction order was issued, Shanghai suspended the payment of a tax to obtain the qualification for purchasing a home, resulting in the loss of about 50% of customers; Beijing Real Estate Transaction Management Network data shows that in the first half of the year, Beijing signed a total of 9,155 residential units, which is the lowest in the last three years The total volume of transactions dropped by 46.5% from the previous six months, and the year-on-year decrease was 58.8%.

"Restriction-purchase era" construction hardware needs to do a good job classwork First, to capture low-carbon economic products Highland "low-carbon economy" is a hot word of this era, all hardware and electromechanical products are designed around this concept of product design, and the current hardware Electromechanical companies still have to make incremental progress on this basis.

1, design space-saving furniture can be considered to use some folding furniture to fill the room, especially in the group rental, the sense of space suffocation must be very serious, if you can come up with more space-saving design, we can win the majority of consumers Market welcome.

2. The habit of designing practical and durable furniture tenants is that everything that can be prepared at home can be prepared just in case, and the home improvement design is more practical and more liked, so it is recommended that hardware building materials companies can consider the material and materials of the furniture. Even the use of low-carbon wind in colors and coatings can effectively attract the attention of those who need to decorate their homes.

3. Designing Safety Furniture There are of course some home-buying or tenant owners who are economically capable, but have no intention to settle. This group of people may consider simply refurbishing and then renovate their own small nests. Furniture will be the type of furniture they prefer. It can both flexibly change the style of transformation and it can be easily moved by one person.

Homework 2. Unlimited development of marketing channels 1. Effective use of network resources. With the help of online brands, soft branding can be used to put active branded products on the Internet. The news headlines with hot key words are the cheapest and most popular means of promotion. In this age of “no net and no benefit”, It is wise to use internet resources.

2, take the initiative to attack. The current access to information resources is very diversified. Wherever affordable housing starts, where is the peak area of ​​rental, it can distribute publicity materials to local citizens for the first time. Time-sensitive and high-exposure communication effects can help consumption. The group has a preconceived impression of the hardware and building materials company.

3, and the decoration company reached a cooperative relationship. As mentioned above, the first time will be rushed to the "live" promotion of self-branded decoration companies, so you can establish long-term relationship with them, leveraging the power to help the company's brand promotion, you know, cold ice hardware building tools Coupled with decoration drawings can be fresh and attractive attention.