Real estate New Deal impacts the furniture industry enterprises into the era of brand competition

The real estate New Deal at the beginning of the year made the furniture industry in the downstream a false alarm. Most people in the industry believe that the impact of the property market regulation on the furniture industry will be confirmed in the second half of this year. The furniture market structure will be further adjusted and the entire furniture industry will enter the brand concentration stage. .

The furniture industry enters the age of brand competition

"For a long time, furniture brands have dominated the market by quality and design." Huang Weiye, president of the Shenzhen Furniture Industry Association, said that due to lack of marketing, furniture brands make it difficult for consumers to judge. In addition, for the home industry with scattered and branded enterprises, the adjustment of the market structure is unavoidable, and the brand advantage era of the home industry is approaching. This is due to the increase in awareness of consumer home brands. The degree of attention to products has gradually shifted towards brands. Over time, market sales are increasingly concentrated on brands and there is a crowding effect on small brands.

“Now the development of the furniture industry ushered in the brand era, companies focus on building a brand, but also pay more attention to the end of the media, this aspect can promote their own improve quality, consumers can purchase environmentally safe products; on the one hand, consumers can also come into contact More furniture expertise, easy comparison of rational procurement and then choose.” Huang Weiye pointed out. Huang Weiye predicts that the concept of “great environmental protection” will gradually become the mainstream of furniture. Now many brands place too much emphasis on solid wood furniture and highlight their green performance. However, there are fewer and fewer wood resources around the world. Therefore, use natural wood with caution and consider wood-based panels. Thin planks can realize the sustainable development of furniture.

Product classification increasingly specialized and meticulous

In the past, the products on the furniture market were relatively single, with panel furniture accounting for “half of the country”. With the rapid development of the market and the continuous improvement of consumer demand, the furniture market is gradually becoming specialized and standardized. The reporter visited the market to understand that the current furniture products can be divided into plate type furniture, solid wood furniture, metal furniture, soft furniture, children's furniture, custom furniture and other categories, many brands of furniture businesses are integrated furniture stores, furniture category is complete.

Mr. Wang, who has been in the furniture industry for more than a decade, told reporters that the reason why the classification of furniture products is becoming more specialized and meticulous is mainly because the industry as a whole has achieved modern production. The production marketing team has been continuously expanding and the production cost has increased. As the number of brands on the market continues to increase, the market share is continuously divided, and the sales radius is also reduced accordingly. In the face of such bottlenecks, if companies want to develop, they can only choose to expand capacity – increase investment in product lines, product lines are long, and dealers’ choices are wider, which is beneficial to manufacturers and merchants. In addition, at present, many people are pursuing home taste. The more detailed and more professional the classification of furniture products, the greater the choice of consumers. Different styles, different materials, different sizes, different types of furniture, will help consumers grasp the size, Color and style.

The furniture market enters the era of deep competition

As the Chaoyang industry home furnishing industry that meets people's basic living needs, department stores and home appliance stores are all working hard to extend their reach into the field of furniture. Looking at the recent furniture market, new models of cooperation have emerged one after another, and the furniture market has clearly entered the era of “deep competition”. Brand competition will become an important means for China's furniture industry competition in the next few years. With the improvement of people's living standards, the demand for furniture quality will become higher and higher, and businesses will begin to develop in the direction of “branding”.