Yangjiang's knife fair is like a mirror. Every year, some changes in the hardware knife and scissors industry will be reflected in the exhibition. The emerging industry of ceramic knife is undoubtedly the most interesting change in the past two years. After years of development, the Yangjiang ceramic knives industry has begun to take shape. However, this industry has gradually exposed the vicious competition behaviors such as mutual price reduction between enterprises, and it also makes people feel "like to know each other." During the knife fair, the reporter interviewed some insiders. Everyone believes that it is necessary to strengthen industry self-discipline, further integrate resources, strengthen management, and ensure the healthy and sustainable development of the ceramic knife. The annual output value of ceramic knives reached 2 billion yuan. In 2006, a company in Yangdong took the lead in launching ceramic knives in our city. Since then, the ceramic knives industry in the Yangjiang hardware knife and scissors industry has started. At this year's Knife Fair, the reporter learned through interviews with many ceramic knife manufacturers that there are nearly 40 enterprises specializing in or operating ceramic knives in the city. The total output value is estimated to be more than 2 billion yuan. The ceramic knife has become Yangjiang. A new growth point in the hardware knife and scissors industry. At this year's Tool Fair, a number of companies have launched professional production equipment for ceramic knives, including the processing of key processes such as forming and grinding, which marks the formation of Yangjiang's ceramic knife industry chain. On the other hand, since more than 90% of domestic ceramic knives are used for export, and Yangjiang's foreign trade enterprises doing tool export business have a cluster advantage, Yangjiang has now become the largest distribution center for domestic ceramic knives. Vicious competition is unfavorable for the development of the industry. The Yangjiang ceramic knives industry, which is in the ascendant, is also hidden in the face of glare. As ceramic knives manufacturers have sprung up, the competition among enterprises has intensified. Just like the traditional export of traditional knives, everyone has launched a new round of price reduction promotion, and the emerging ceramic knives industry has slipped to the edge of vicious competition. The low barrier to entry is an important reason for the rapid development of the Yangjiang ceramic knives industry in just a few years. Some insiders even believe that if you count those small workshops, Yangjiang ceramic knives manufacturers may have exceeded 100. “When the ceramic knives first appeared in Yangjiang in 2006, the retail price of a 6-inch chef knife market was about 120 yuan, and now it can be bought for 30-40 yuan.†Li Shaobo, general manager of Yangdong Crystal Porcelain Cutting Co., Ltd. I said helplessly. Talking about the phenomenon of price promotion among ceramic knives in the past two years, he said that after the foreign trade company received the order from a foreign buyer, even if it was a small business of 1,000 ceramic knives, it would ask all the enterprises that processed ceramic knives in Yangjiang. It is difficult for companies to cut prices. Due to the intensification of competition, the price of ceramic knives has dropped from one or two hundred yuan to less than one hundred yuan. A few enterprises are often only trying to make quick money to promote each other's price promotions. They do not care about the waste of resources. The signs of vicious competition have already been revealed. How to set up an association to strengthen industry management How to avoid the old way of the vicious competition of traditional hardware knife and scissors enterprises in Yangjiang ceramic knife industry? Li Shaobo said that the price reduction promotion began to “small profitsâ€. In a sense, this is a market law that is difficult to avoid. However, enterprises cannot do this, and ultimately the development of the entire industry is impaired. The method of avoiding vicious competition is easy to do, which is to break the current situation of the ceramic knife industry and form a price alliance. Li Shaobo believes that if there is a heavyweight ceramic knives manufacturer in our city, we will lead the establishment of the Yangjiang Ceramic Knives Industry Association, unite the strength of everyone, formulate industry regulations, unify the behavior of everyone, and control the phenomenon of price reduction to a certain extent. . "Compared to more than 1,500 metal knife and scissors enterprises, there are only dozens of ceramic knife enterprises in Yangjiang. It is not difficult to integrate resources and strengthen management. If the association can be established, it may be able to avoid the internal consumption of the Yangjiang ceramic knife industry." Li Shaobo said .
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